IntroBegan career in PR in very late 80sIn house, PR agencyRB, ex MD Metrica, now insight & analytics at Gorkana Group.Database, monitoring, measurement, Social media tooChair of AMEC group looking at measurement standardsWrote chapter on CIPR book about to be Published – hence my invite here – discuss the content of the chapter
Used to be simple!120 years press clipping innovation! 1880 – 2000!And the press clippings fed into the measurement businessNext – sack of mail slide
As a measurement company – pride at first sack of mailA metric of our own successAnecdote – photocopier story 108%Truth was that measurement was pretty basic. As an industry basically stuck measuring outputsNext: recap on what I mean by outputs
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SHARE THIS: CIPR SOCIAL MEDIA CONFERENCE 1st November 2012 @richardbagnall
110 YEARS OF CONTENT EVOLUTION! @richardbagnall
5 social media tips to take away• Insist on the right language• Be wary of automation• Monitor and measure appropriately• Focus on metrics that matter• Social media measurement needs more than just
And 3 for PR Measurement• Tie measurement back to objectives. Otherwise youre not measuring, youre just monitoring• An objective that is not measurable and has no time-frame is just a wish• Use PR metrics to inspire - not (just) to justify
Please keep in touch… @richardbagnall email@example.com www.linkedin.com/in/richardbagnall www.gorkana.com/measurement-matters www.facebook.com/metricameasuresCopyright applies to this document –some rights reserved. This work is licensed under a Creative Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
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