Click to edit Master title style#CIPRFRESH#CIPRFRESHPR on a Low BudgetLauraTownshend, Shelter16 May 2013
Click to edit Master title style#CIPRFRESH#CIPRFRESHChair’s introductionAndy Barr, 10YetisPR on a Low Budget
Click to edit Master title style#CIPRFRESH#CIPRFRESHPR on a Low BudgetLauraTownshend, Shelter16 May 2013
Click to edit Master title style#CIPRFRESH#CIPRFRESHWhy do PR on a budget?16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESHGolden rules of PR on a shoestring16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH1. Decide what coverage you need16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH3. Find your buried treasure16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH3. Find your buried treasure16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH3. Find your buried treasure16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH4. Stand in your audience’s shoes16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH• V4. Stand in your audience’s shoes16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH5. Keep your friends close, butjournalists closer16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESHKeep your friends close, butjournalists closer16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH6. Play piggyback16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH7. Make your story human16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH7. Make your story human16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH8. Cut what doesn’t work16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESH1.Work out what kind of coverage you need2. Get an angle and stick to ...
Click to edit Master title style#CIPRFRESH#CIPRFRESHlaura_townshend@shelter.org.uk@lauratownshendThank you16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESHQuestions?16/05/13
Click to edit Master title style#CIPRFRESH#CIPRFRESHClient Handling – 11 JuneWith Laura Coleman fromThreepipe PRBook athtt...
Click to edit Master title style#CIPRFRESH#CIPRFRESHThank you for attending, please completethe online evaluation form.Fin...
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Pr on a low budget laura 2

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Pr on a low budget laura 2

  1. 1. Click to edit Master title style#CIPRFRESH#CIPRFRESHPR on a Low BudgetLauraTownshend, Shelter16 May 2013
  2. 2. Click to edit Master title style#CIPRFRESH#CIPRFRESHChair’s introductionAndy Barr, 10YetisPR on a Low Budget
  3. 3. Click to edit Master title style#CIPRFRESH#CIPRFRESHPR on a Low BudgetLauraTownshend, Shelter16 May 2013
  4. 4. Click to edit Master title style#CIPRFRESH#CIPRFRESHWhy do PR on a budget?16/05/13
  5. 5. Click to edit Master title style#CIPRFRESH#CIPRFRESHGolden rules of PR on a shoestring16/05/13
  6. 6. Click to edit Master title style#CIPRFRESH#CIPRFRESH1. Decide what coverage you need16/05/13
  7. 7. Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
  8. 8. Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
  9. 9. Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
  10. 10. Click to edit Master title style#CIPRFRESH#CIPRFRESH2. Find your angle and stick to it16/05/13
  11. 11. Click to edit Master title style#CIPRFRESH#CIPRFRESH3. Find your buried treasure16/05/13
  12. 12. Click to edit Master title style#CIPRFRESH#CIPRFRESH3. Find your buried treasure16/05/13
  13. 13. Click to edit Master title style#CIPRFRESH#CIPRFRESH3. Find your buried treasure16/05/13
  14. 14. Click to edit Master title style#CIPRFRESH#CIPRFRESH4. Stand in your audience’s shoes16/05/13
  15. 15. Click to edit Master title style#CIPRFRESH#CIPRFRESH• V4. Stand in your audience’s shoes16/05/13
  16. 16. Click to edit Master title style#CIPRFRESH#CIPRFRESH5. Keep your friends close, butjournalists closer16/05/13
  17. 17. Click to edit Master title style#CIPRFRESH#CIPRFRESHKeep your friends close, butjournalists closer16/05/13
  18. 18. Click to edit Master title style#CIPRFRESH#CIPRFRESH6. Play piggyback16/05/13
  19. 19. Click to edit Master title style#CIPRFRESH#CIPRFRESH7. Make your story human16/05/13
  20. 20. Click to edit Master title style#CIPRFRESH#CIPRFRESH7. Make your story human16/05/13
  21. 21. Click to edit Master title style#CIPRFRESH#CIPRFRESH8. Cut what doesn’t work16/05/13
  22. 22. Click to edit Master title style#CIPRFRESH#CIPRFRESH1.Work out what kind of coverage you need2. Get an angle and stick to it3. Find your buried treasure4. Stand in your audience’s shoes5. Keep your friends close, but journalists closer6. Play piggyback7. Make your story human8. Cut what doesn’t workTo summarise16/05/13
  23. 23. Click to edit Master title style#CIPRFRESH#CIPRFRESHlaura_townshend@shelter.org.uk@lauratownshendThank you16/05/13
  24. 24. Click to edit Master title style#CIPRFRESH#CIPRFRESHQuestions?16/05/13
  25. 25. Click to edit Master title style#CIPRFRESH#CIPRFRESHClient Handling – 11 JuneWith Laura Coleman fromThreepipe PRBook athttp://www.cipr.co.uk/content/events-awards/freshNext Fresh Session16/05/13
  26. 26. Click to edit Master title style#CIPRFRESH#CIPRFRESHThank you for attending, please completethe online evaluation form.Find out more at cipr.co.uk/fresh
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