Pinterest cipr presentation final 6th sept
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  • You probably won ’ t have heard of us but we ’ re a digital creative agency working for the likes of Malibu, BBC and Heineken. In the past I ’ ve worked for the likes of Orange, Sony, Converse and Mastercard. I write for sites like Adverblog and The Kernel while holding a monthly column for Communicate Magazine. Basically, I like the Internet.
  • This is really all about one thing. The interest graph. Whereas the social graph is all about how many friends you have, how you are connected to them and what you post, the interest graph isn ’ t about any of that. It ’ s about you as an individual. What are you really in to? Pinterest taps in to that and then some. This is why I compared it to foraging as a reflection of the self.
  • In ancient history, we went out and foraged for our food. We went out to discover, to catch and to feed ourselves. Now, less time is spent on foraging for food but instead we ’ re foraging for other things. We ’ re foraging on the Internet, creating virtual versions of ourselves through what we find.
  • How many people have heard of Pinterest? How many people have an account on Pinterest?
  • Weekly visits to Pinterest's website from North American users hit nearly 29 million in July, up from 1.27 million a year earlier, according to Experian Marketing Services. That's an increase of 2,183% for the social network, which has been especially popular among women.
  • Weekly visits to Pinterest's website from North American users hit nearly 29 million in July, up from 1.27 million a year earlier, according to Experian Marketing Services. That's an increase of 2,183% for the social network, which has been especially popular among women.

Pinterest cipr presentation final 6th sept Pinterest cipr presentation final 6th sept Presentation Transcript

  • A guide to Pinterest.What’s all the fussabout and why shouldI care?Social Summer #13.Michael Litman (@mlitman)September 2012
  • Who am I?• Hello! I’m Michael Litman and I’m a Sr Social Strategist at AnalogFolk where we make and market interactive experiences globally.
  • Who am I?• Hello! I’m Michael Litman and I’m a Sr Social Strategist at AnalogFolk where we make and market interactive experiences globally.• Some of you might be very nice people and read my blog at litmanlive.co.uk/blog.
  • Who am I?• Hello! I’m Michael Litman and I’m a Sr Social Strategist at AnalogFolk where we make and market interactive experiences globally.• Some of you might be very nice people and read my blog at litmanlive.co.uk/blog.• Others might follow me on Twitter as @mlitman.
  • Who am I?• Hello! I’m Michael Litman and I’m a Sr Social Strategist at AnalogFolk where we make and market interactive experiences globally.• Some of you might be very nice people and read my blog at litmanlive.co.uk/blog.• Others might follow me on Twitter as @mlitman.• The extra special ones may even be following me on Pinterest at pinterest.com/litmanlive
  • Who am I?• Hello! I’m Michael Litman and I’m a Sr Social Strategist at AnalogFolk where we make and market interactive experiences globally.• Some of you might be very nice people and read my blog at litmanlive.co.uk/blog.• Others might follow me on Twitter as @mlitman.• The extra special ones may even be following me on Pinterest at pinterest.com/litmanlive• Regardless of your social media affiliations, you’re all looking great today by the way.
  • Why am I here today?
  • Why am I here today? It ’ s be roba p ca use bly this . . . of
  • Wh iclittl h we ec raz nt a y…
  • Or maybe it was this:
  • an thr An t a k op ol ofur e on gic ore th al Pin arou e t er n est d
  • A Primer: In current foraging and horticultural cultures, a large portion of daily activity revolves around finding and preparing food (e.g, Hill & Hurtado, 1996). In modern societies, much less time is spent on food acquisition and preparation. Modern humans still devote considerable time and effort to foraging, although the foraging context is now in the settings of shopping malls, grocery stores, and Internet sites (Hantula, 2003).
  • But anyway, before we get stuck in...
  • What I’m going to cover today: What is it? Why are people talking about it? Who is using it? How are they using it? How are brands using it? Anything Else? Key Learnings and Actions
  • What is it?
  • How the idea came about… "I was always collecting images on the web in folders on the desktop of my computer, but it wasn’t a very good system for remembering where things came from or who made them. We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.” Evan Sharp, Pinterest Designer and Co-Founder
  • Put Simply… ”Imagine getting to do window shopping of all the best and most creative things in the world without having to go to the mall? That’s what Pinterest is.” Tuhin Kumar, Designer, Pulse (A personalised newspaper app)
  • In more detail… Pinterest is a content curation platform which allows users to organize and share beautiful and interesting content they find on the web. Think of a bookmarking site, a social network, a gift finder and a platform for collaboration all rolled in to one. Content is organised in “Boards” that work as categories. Each piece of content is called a “Pin” (see right).
  • But there’s a social element too… People can ‘like’ your pins or they can “repin” them on to their boards, comment on them and share on Facebook and Twitter. You can follow people and they can follow you. Or you can just follow a particular board of theirs rather than following them which automatically follows all their boards.
  • Why are peopletalking about it?
  • It became the fastest website ever to hit 10munique users…
  • Traditional search engines are being hit hard by anincreasingly visual online experience elsewhere…
  • And more time is already being spent on Pinterestthan some of the key social networks...
  • And more time is already being spent on Pinterestthan some of the key social networks... On l F a c y T um e b it in book lr and min term bea ut s t by es sp of use ent rs
  • Here’s what a few of the larger sites are saying…
  • What a difference a year makes… “Weekly visits to Pinterest from North American users alone hit 29 million in July, up from 1.27 million a year earlier which represents a Y-O-Y increase of 2,183% in site visits.” Experian, July 2012
  • Who is using it?
  • It’s now open to the public, just register up on site…
  • Who are they? Hu g in t ely p h l a r e U S o p ul a ge wi r l au y fem th a di e n c al e e Wh mo erea we re h s it’s ma ighte eavily les d in t with he UK Source: visual.ly
  • Where are they from? USA United 12,000,000 Kingdom Unique Users 200,000 Unique Users
  • How old are they? Old yo er th Lar u’d t an g hi ye ely 2 nk. ars 5 old -44 .
  • What are they interested in? US vs. UK… gn Bus Desi d i rela ness e relat t ed Source: visual.ly
  • UK users are more business centric and cash rich Si g ni f mo ican re tly wh so co m p en to US ared da ta 30% o in h f UK u i s inc ghes ers om t co brac e mp ket 5% ared (US to ) Source: visual.ly
  • How are they using it?
  • To convey your own individual personality andinterests through pins and boards…
  • To convey your own individual personality andinterests through pins and boards…
  • Yes, that really is my Dad. He’s addicted to it.
  • How are people pinning? Ov er pin 80% ‘re s are of p ‘O ins’. as th be sum er’ via ed mo t o bile .
  • EveWhat are people pinning? ry info thing an grap from dc h ha ics rts…
  • What are people pinning? To foo d…
  • What are people pinning? de Trav stin el ati on s…
  • What are people pinning? Ins pi Qu ration ot e a s… l
  • What are people pinning? Fas h i on . ..
  • What are people pinning? Co ol H ou ses ...
  • What are people pinning? To Mo Cars t or a bik nd es…
  • What do Pinterest themselves pin? em News pe p lo y , t e the s, pa es, ir o rtie ffic s, e…
  • How are brands using it?
  • Here’s just a few, illustrating the platforms breadth:
  • Vis uaTravel Channel l of insp tak whe iratio e y re n ho our n to lida e y… xt
  • Ap illu oweBurberry wh strat rful ima at p ion o ge rem f on ry ca ium a n pla visu do t fo al rm
  • Pi n ni tha ng thGeneral Electric the t in ing mo m to spire s ve bu the and ild, wo cure rld
  • Re -i ma nven tiTIME Magazine g thr azin ng th rep ough e itse e re v lf of senta isual pa t io pre st an ns sen d t
  • Anything Else?
  • YoLet’s not forget, it’s not just imagery! u vid can Yo eos p uTu fro in Vim be m eo a too nd …
  • And there’s a video section on site… So wh you c at ’ s p an se op e ula r.
  • You could even use it for your CV… No wt h ap no ere’s pro vel a ac h… .
  • ByOr adopt a dog (or cat!) t Soc he H iet uma y Yo of Ne ne rk… w
  • But seriously… WhGo create a collaborative board. oth ere y o pin ers ca u an the con n a d sam ten lso e b t to oa rd
  • P pro interShowcase your products (and prices) vi es hu ng to t is dri ge t b ve r fo raf e a fi c ret r on ail… line
  • AnYou can even use it as a gift finder… d gif filte tc rt pri hoic hose ce e t o o s by …
  • In ind sert yFind out who has pinned your content e o aft ed a ur or n Yo er/so y UR u u L sur migh rce. pri sed t be …
  • Pin on the go, wherever you are… Wit(iPhone app) h An the iP d iPa roid hone d a an , pp d s…
  • Pin on the go, wherever you are… Wit(iPad app) h An the iP d Pa roid hone d a an , pp d s…
  • Is there any Pinterest functionality I can add to mybrowser / site / blog / shop? Ad d you to Ad dt blo r you o g bro r wse r A you dd to r ne shop ws site / Sho ww h pin being at’s ne you d fro r si t m e
  • Key Learnings And Actions
  • 5 key learnings… Pinterest is a visual content curation platform and is a symptom of us moving progressively towards the era of the visual web. It’s a huge traffic driver for brands, retail, travel, charities, news & more. You don’t have to follow everyone, just the boards which interest you the most. Remember, this is all about the interest graph. Add buttons and sharing functionality to your browser / shop / website / blog. Now the site is open to the public, expect to see an even greater take-up by brands and individuals alike.
  • 5 key actions… Build your brand out of its specific sector by sharing interesting, topical, relevant content, creating engagement. Ensure that the visual content on your site is ‘pinnable’. Don’t forget about video, they can be pinned too. Use collaborative boards as ways of bringing your team together. Add your products (with their prices) to drive awareness and social currency along with adding buttons and sharing functionality to your browser / shop / website / blog.
  • Thanks for joining me today… Follow me on Pinterest at pinterest.com/litmanlive You should also check out allaboutpinterest.co.uk I’m a Senior Social Strategist at AnalogFolk, a digital creative agency. If you want to get in touch, then its michael.litman@analogfolk.com
  • Thanks for joining me today… Questions? Questions?