CIPR Main Room Presentations

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CIPR Main Room Presentations

  1. 1. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside
  2. 2. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / JAMES HARKNESS FCIPR HARKNESSKENNETT CIPR INSIDE CHAIR
  3. 3. CHARTERED INSTITUTE OF PUBLIC RELATIONS CIPR INSIDE COMMITTEE / CIPR INSIDE? • The CIPR group for internal communication professionals, with over 700 members • Any CIPR member can select to join the CIPR Inside group • A committee of elected IC professionals, represents the group’s membership and develops events and opportunities specifically for our members Gihan Hyde Gloria Lombardi James Harkness Kevin Ruck Marsha Van Moorsel Rachel Miller Rebecca Astles Roland Burton Angela Gostling Trudy LewisJenni Wheller Jo Walker
  4. 4. CHARTERED INSTITUTE OF PUBLIC RELATIONS PARTNERS & SPONSORS /
  5. 5. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE /
  6. 6. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / How do we… • Reduce noise? • Influence senior people? • Collaborate with HR? • Communicate with remote workers? • Involve managers? • Speed up organisational change? • Measure?
  7. 7. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / Internal Communication today: • Increasingly recognised as a discipline that enables real engagement and organisational success • On the CEO and leadership agenda • Embracing the opportunities that digital provides • Our skills are in demand!
  8. 8. CHARTERED INSTITUTE OF PUBLIC RELATIONS HOW CONFIDENT ARE YOU THAT INTERNAL COMMUNICATION PROVIDES A CAREER FOR THE FUTURE? /
  9. 9. CHARTERED INSTITUTE OF PUBLIC RELATIONS HOW CONFIDENT ARE YOU THAT INTERNAL COMMUNICATION PROVIDES A CAREER FOR THE FUTURE? / 1. Very confident 2. Confident 3. Undecided 4. Not confident 5. Not at all confident
  10. 10. CHARTERED INSTITUTE OF PUBLIC RELATIONS IS THEREAFUTURE FOR INTERNAL COMMUNICATION? SARAH LARVOR GLOBAL HEAD OF STRATEGIC COMMUNICATION AND BRAND NATIONAL GRID
  11. 11. The business case for internal communication Employee engagement Customer satisfaction Bottom line benefit
  12. 12. All change digital and social media Explosion of Disruptive technology information consumption Changing patterns of User generated news
  13. 13. Companies no longer control the conversation But if you’re smart, you can influence it
  14. 14. Employer/employee contract is changing
  15. 15. TargetedComms TargetedComms TargetedComms TargetedComms TargetedComms TargetedComms TargetedComms Traditional distinctions are redundant From To Graduate Government Community Press Investor Employee Customer
  16. 16. Internal Communication
  17. 17. The new realities Complexity needs simplicity Consistency is king Transparency, authenticity, alignment Management must step up 1 2 3 4
  18. 18. Be a bit paranoid
  19. 19. New focus THINK! Content Channels Relationships
  20. 20. Bright future for communicators with skills and insight
  21. 21. CHARTERED INSTITUTE OF PUBLIC RELATIONS IS THERE A FUTURE FOR INTERNAL COMMUNICATION? / Questions
  22. 22. CHARTERED INSTITUTE OF PUBLIC RELATIONS THE GAP BETWEEN SUCCESS AND FAILURE / Jenni Wheller Internal Communications Manager, SSP UK & Barry Gifford Operations Director for Pubs and Bars, SSP UK
  23. 23. CHARTERED INSTITUTE OF PUBLIC RELATIONS THE GAP BETWEEN SUCCESS AND FAILURE / Questions
  24. 24. CHARTERED INSTITUTE OF PUBLIC RELATIONS WORKSHOPS / Session 1: 11:05am Session 2: 11:40am Workshop title Room no. & Floor Building a world-class internal communications function Fiona Gibson, HSBC Pakistan Room – 1st Floor Your career in your hands Virginia Hicks, Comma Exec Box 52 - 3rd Floor Engaging your people to support their brand Andrew Jones, Blind Veterans UK Australia Room – 1st Floor Diplomatic Excellence – Creating global employee engagement at the Foreign Commonwealth Office Krishan Lathigra & Catherine Morris, Foreign and Commonwealth Office England Suite – 2nd Floor Cutting through the noise of excessive communications Cliff Ettridge, The Team Exec Box 56 – 3rd Floor Creating employee communications that really engage and motivate action Jamie Pert, Newsweaver Ashes Suite – 1st Floor
  25. 25. CHARTERED INSTITUTE OF PUBLIC RELATIONS CANINE PARTNERS / Session from 1pm Main conference room
  26. 26. CHARTERED INSTITUTE OF PUBLIC RELATIONS CANINE PARTNERS / Session from 1pm Main conference room
  27. 27. CHARTERED INSTITUTE OF PUBLIC RELATIONS CANINE PARTNERS / Session from 1pm Main conference room
  28. 28. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / LUNCHAND NETWORKING
  29. 29. CHARTERED INSTITUTE OF PUBLIC RELATIONS
  30. 30. CHARTERED INSTITUTE OF PUBLIC RELATIONS CANINE PARTNERS /
  31. 31. CHARTERED INSTITUTE OF PUBLIC RELATIONS CANINE PARTNERS / Andy Cook CEO, Canine Partners
  32. 32. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside
  33. 33. CHARTERED INSTITUTE OF PUBLIC RELATIONS HOW CAN COMMUNICATORS KEEP THE ENGAGEMENT AGENDAALIVE / David MacLeod Engage for Success & Tanith Dodge Marks & Spencer
  34. 34. CHARTERED INSTITUTE OF PUBLIC RELATIONS EMPLOYEE AND CUSTOMER ENGAGEMENT TANITH DODGE HR Director Marks & Spencer plc DAVID MACLEOD Co-Chair, Employee Engagement Task Force
  35. 35. CHARTERED INSTITUTE OF PUBLIC RELATIONS NAILING THE EVIDENCE
  36. 36. CHARTERED INSTITUTE OF PUBLIC RELATIONS Why is it Important? Percentage of employees actively engaged 30% Percentage of employees who do not trust their managers 70% The UK has 6% lower average engagement levels than other large economies (Kennexa, 2011) 6% Percentage below G7 productivity levels (International comparison of productivity gap) 20%
  37. 37. CHARTERED INSTITUTE OF PUBLIC RELATIONSImagine if 30% of lights didn’t work…
  38. 38. CHARTERED INSTITUTE OF PUBLIC RELATIONS …or30%ofcomputers!
  39. 39. CHARTERED INSTITUTE OF PUBLIC RELATIONSOrganisational Case Study Submissions
  40. 40. CHARTERED INSTITUTE OF PUBLIC RELATIONSResearch Houses and other Organisations
  41. 41. CHARTERED INSTITUTE OF PUBLIC RELATIONS Create the Light Bulb Moment
  42. 42. CHARTERED INSTITUTE OF PUBLIC RELATIONS Create the Light Bulb Moment
  43. 43. CHARTERED INSTITUTE OF PUBLIC RELATIONS Linkages to Employee Engagement
  44. 44. CHARTERED INSTITUTE OF PUBLIC RELATIONS Employee Engagement: Statistics and Case Studies REVENUE GROWTH Organisations in the top quartile of engagement scores demonstrated revenue growth 2.5 times greater than those in the bottom quartile. CUSTOMER SATISFACTION Companies with top quartile engagement scores average 12% higher customer advocacy. PROFIT Companies with engagement scores in the top 25% had twice the annual net profit.
  45. 45. CHARTERED INSTITUTE OF PUBLIC RELATIONS Employee Engagement: Statistics and Case Studies PRODUCTIVITY Organisations in the top quartile of employee engagement scores had 18% higher productivity. INNOVATION 59% of engaged employees said that their job brings out their most creative ideas. EMPLOYEE TURNOVER Companies with high levels of engagement show turnover rate 40% lower than companies with low levels of engagement.
  46. 46. CHARTERED INSTITUTE OF PUBLIC RELATIONS Employee Engagement: Statistics and Case Studies HEALTH & SAFETY Organisations with engagement in the bottom quartile average 62% more accidents than those in the top. EFFICIENC YAn insurance company found that teams with higher engagement had 35% less down time between calls – equivalent to one ‘free of charge’ employee to every eight employees.
  47. 47. CHARTERED INSTITUTE OF PUBLIC RELATIONS “A happy workforce is a more productive workforce” Employee Engagement at M&S
  48. 48. CHARTERED INSTITUTE OF PUBLIC RELATIONS • Opportunity and Wellbeing • Pride in the Company/Brand • Trust • Involvement Source: Towers Perrin Survey of 200,000 employees in 18 countries The Top Four Predictors of Employee Engagement
  49. 49. CHARTERED INSTITUTE OF PUBLIC RELATIONS  Positivity results - 74%  Employee Engagement - 73%  Knew what to do to give best customer service - 97%  Proud to recommend M&S products - 92%  Manager trusts me to get on with job - 90% Engaging for Success
  50. 50. CHARTERED INSTITUTE OF PUBLIC RELATIONS Upper Quartile vs. Lower Quartile Employee Engagement Correlation Sales against plan (%) Absence against plan (%) Mystery Shop (%)
  51. 51. CHARTERED INSTITUTE OF PUBLIC RELATIONS ENGAGE FORSUCCESS
  52. 52. CHARTERED INSTITUTE OF PUBLIC RELATIONS 30/09/2013 ENGAGE FOR SUCCESS 2012 5 The Four Enablers of Engagement
  53. 53. CHARTERED INSTITUTE OF PUBLIC RELATIONS The context for WHY Employee Engagement is critical: The 20th Century model was “Business as Usual”. MAKE EFFICIENT – aligned but not engaged, central direction, command and control. The Bigger Picture
  54. 54. CHARTERED INSTITUTE OF PUBLIC RELATIONS Task Force Launch
  55. 55. CHARTERED INSTITUTE OF PUBLIC RELATIONS Movement Structure
  56. 56. CHARTERED INSTITUTE OF PUBLIC RELATIONS
  57. 57. CHARTERED INSTITUTE OF PUBLIC RELATIONS L TO R: Mark Elborne, CEO, North Europe GE; Ronan Dunne, CEO O2; Tanith Dodge, HR Director, Marks & Spencer; Sir Win Bischoff, Chairman Lloyds Banking Group; Nick Creswell, VP, Technology Thomson Reuters; Andy Harrison, CEO Whitbread; Frances O'Grady TUC; Martin Donnelly, BIS Permanent Secretary; Neil Bentley Deputy Director General CBI; Ian Powell Chairman and Senior Partner PwC; Rob Devey CEO UK & Europe Prudential; Ian King CEO BAE Systems; Richard Baker Chairman Virgin Active; Barbara Frost CEO Water Aid; Peter Cheese CEO CIPD; Bernadette Malone CEO Perth and Kinross council; Marc Bolland CEO Marks & Spencer; Justin King CEO Sainsbury's; Eric Collins Managing Director Nampak; Steve Mogford CEO United Utilities; David Evans Chairman and CEO Grass Roots Group; Nita Clarke and David MacLeod, Co-Chairs of the Task Force Senior Leaders Breakfast Summit 12th November 2012
  58. 58. CHARTERED INSTITUTE OF PUBLIC RELATIONS www.engageforsuccess.org Twitter – www.twitter.com/engage4success Linked In – http://www.linkedin.com/company/engage-for-success Facebook – http://www.facebook.com/#!/EngageForSuccess Google+ - https://plus.google.com/#communities/118419210283831602780 YouTube - http://www.youtube.com/user/Engage4Success Pinterest - http://pinterest.com/engage4success/ Radio Show - http://www.blogtalkradio.com/engage-for-success
  59. 59. CHARTERED INSTITUTE OF PUBLIC RELATIONS HOW CAN COMMUNICATORS KEEP THE ENGAGEMENT AGENDAALIVE / Questions
  60. 60. CHARTERED INSTITUTE OF PUBLIC RELATIONS WORKSHOPS / Session 1: 14:00pm Session 2: 14:45pm Workshop title Room no. & Floor Channelling your inner Monica: Getting measurement to work for you Claire Newton, Telefonica UK & Maggie Wotherspoon, HarknessKennett Australia Room – 1st Floor Engaging remote workers Sam Hodlin, Eurostar Exec Box 56 – 3rd Floor Turn on the green light – engaging employees in sustainability Roland Burton, Marks & Spencer England Suite – 2nd Floor Creating momentum – why are we here? Pete Stevenson, The Edge Picture Company & Michelle Griffiths, Sport Wales Ashes Suite – 1st Floor Conversations that make a difference: looking good vs. being real Michael Pounsford, Couravel Pakistan Room – 1st Floor
  61. 61. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside
  62. 62. CHARTERED INSTITUTE OF PUBLIC RELATIONS CIPR INSIDE UPCOMING EVENTS / CIPR INSIDE – Ask the Guru More info www.ciprinside.co.uk 29th October, 6.30 – 8pm Helping employees cope with change Christine Crofts, Aviva Group Lisa Sibley, Essex County Council The Parcel Yard, King’s Cross Station, London 19th November, 6.30 – 8pm Social media in the workplace: pros and cons Euan Semple, Organizations Don't Tweet - People Do Marc Wright, simply-goodadvice & simply-communicate.com Ghassan Karian, Karian and Box Unwin room, RIBA, 66 Portland Place
  63. 63. CHARTERED INSTITUTE OF PUBLIC RELATIONS CIPR INSIDE UPCOMING EVENTS / CIPR INSIDE – Webinars 4th October, 10.30 - 11.30 Social media: From social leaders, to hard to reach groups – making it work for your organisation and gaining leadership buy-in Lee Hewett, Barclays More info www.ciprinside.co.uk
  64. 64. CHARTERED INSTITUTE OF PUBLIC RELATIONS CIPR INSIDE UPCOMING EVENTS / CIPR INSIDE Awards Categories: (*new for 2013) Programme Awards • Employee engagement • Change communication • International programme • Best use of measurement* Channel awards • Best intranet • Best implementation of internal social media Team Awards • Best agency • Best in-house team Training Award • Best training course* Individual award • Best contribution to IC by an individual* Deadline: 29th November 2013 Award ceremony: March 2014 Entry fee: £85 + VAT More info www.ciprinside.co.uk
  65. 65. CHARTERED INSTITUTE OF PUBLIC RELATIONS INVOLVEMENT: THE COMMUNICATOR’S MOST POWERFUL WEAPON / Ashley Freeman & Jonny Tapnack INVOLVE
  66. 66. About INVOLVE •Experts at Involvement •Specialise in Live Experiences, Culture & Behaviour Change and Involvement Tools •Clients include adidas, B&Q, Fujitsu, GSK and Vodafone
  67. 67. How this will work • 3 x rotations IMAGINE → INTERPRET → IMPRINT • Attend a different workshop zone during each rotation • Use table mats to capture your ideas • Nominate a scribe / facilitator • This exercise is an art, not a science! • If possible, no more than 10 people at a table
  68. 68. Where to go Tables 1 - 3 Building a world-class internal communications function HSBC Tables 4 Your career in your hands Comma Partners Tables 5 & 6 Engaging your people to support their brand Blind Veterans UK Tables 7 Diplomatic Excellence Foreign & Commonwealth Office Tables 8 & 9 Cutting through noise of excessive communications The Team Tables 10 -13 Conversations that make a difference Couravel Tables 14 - 16 Channelling your inner Monica O2 & HarknessKennett Tables 17 & 18 Engaging remote workers Eurostar Tables 19 & 20 Engaging employees in sustainability M&S Tables 21 & 22 Creating Momentum Sport Wales & The Edge Tables 23 - 26 Employee communications that really engage Newsweaver
  69. 69. IMAGINE
  70. 70. Where to go Tables 1 - 3 Building a world-class internal communications function HSBC Tables 4 Your career in your hands Comma Partners Tables 5 & 6 Engaging your people to support their brand Blind Veterans UK Tables 7 Diplomatic Excellence Foreign & Commonwealth Office Tables 8 & 9 Cutting through noise of excessive communications The Team Tables 10 -13 Conversations that make a difference Couravel Tables 14 - 16 Channelling your inner Monica O2 & HarknessKennett Tables 17 & 18 Engaging remote workers Eurostar Tables 19 & 20 Engaging employees in sustainability M&S Tables 21 & 22 Creating Momentum Sport Wales & The Edge Tables 23 - 26 Employee communications that really engage Newsweaver
  71. 71. INTEPRET
  72. 72. Where to go Tables 1 - 3 Building a world-class internal communications function HSBC Tables 4 Your career in your hands Comma Partners Tables 5 & 6 Engaging your people to support their brand Blind Veterans UK Tables 7 Diplomatic Excellence Foreign & Commonwealth Office Tables 8 & 9 Cutting through noise of excessive communications The Team Tables 10 -13 Conversations that make a difference Couravel Tables 14 - 16 Channelling your inner Monica O2 & HarknessKennett Tables 17 & 18 Engaging remote workers Eurostar Tables 19 & 20 Engaging employees in sustainability M&S Tables 21 & 22 Creating Momentum Sport Wales & The Edge Tables 23 - 26 Employee communications that really engage Newsweaver
  73. 73. IMPRINT
  74. 74. www.buildingourfuture.info/ cipr-submit How to submit
  75. 75. www.BuildingOurFuture.Info
  76. 76. CHARTERED INSTITUTE OF PUBLIC RELATIONS @edgepicture
  77. 77. CHARTERED INSTITUTE OF PUBLIC RELATIONS INVOLVEMENT: THE COMMUNICATOR’S MOST POWERFUL WEAPON / Questions
  78. 78. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside
  79. 79. CHARTERED INSTITUTE OF PUBLIC RELATIONS CREATING SOCIAL CONVERSATIONS /
  80. 80. CHARTERED INSTITUTE OF PUBLIC RELATIONS CREATING SOCIAL CONVERSATIONS / Rachel Miller, All things IC Jonathan Phillips, Coca Cola Enterprises Wendy Jordan, The Wheatley Group Linda Mortimer, London Gatwick
  81. 81. CHARTERED INSTITUTE OF PUBLIC RELATIONS
  82. 82. CHARTERED INSTITUTE OF PUBLIC RELATIONS CREATING SOCIAL CONVERSATIONS / Wendy Jordan Group Communications Officer The Wheatley Group
  83. 83. Wendy Jordan Group Communications/Intranet Manager Wendy.Jordan@wheatley-group.com How Holmes gave us a voice Holmes: The Wheatley Group intranet Date: 25/11/13
  84. 84. Holmes launched on 19 July 2012 following 18 months of preparation and staff consultation. •Built on interact software •Launched with core pages •Launched with help from Intranet Army •Immediately embraced, no hitches, •Holmes has grown steadily since then (88%) Holmes’ history in a nutshell 95
  85. 85. Housing Officers share best practice
  86. 86. Chief Exec publicly congratulates teams
  87. 87. Environmental teams swap healthy recipes
  88. 88. Holmes gives everyone a voice, even cats!
  89. 89. Why did it work?
  90. 90. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE /
  91. 91. CHARTERED INSTITUTE OF PUBLIC RELATIONS HOW CONFIDENT ARE YOU THAT INTERNAL COMMUNICATIONS PROVIDES A CAREER FOR THE FUTURE? /
  92. 92. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / • Copies of today’s presentations are available on our website www.ciprinside.co.uk THANK YOU
  93. 93. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside
  94. 94. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE / CONFERENCE CLOSE

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