CIPR Inside 11th annual conference: Putting Employees First Speaker BiographiesKevin Ruck FCIPR, PR Academy & CIPR Inside ChairKevin Ruck, BA Hons, MBA, PGCE, FCIPR, CMgr MCMI, is a founding director of PR Academy. Hehas worked in communications within the telecoms and ICT sector for more than 18 years. He is theeditor and co-author of the book, Exploring Internal Communication.He is a qualified lecturer, holding a Post Graduate Certificate in Education and graduated with adistinction in his MBA from the Open University in 2007. He is also a qualified life coach. He wasawarded the Arnoux bursary to undertake a PhD in Internal Communication at the University ofCentral Lancashire in 2009.Kevin is a lecturer on the CIPR Diploma, Advanced Certificate and Internal Communication Certificatequalifications. He developed both the Internal Communication Certificate and the InternalCommunication Diploma (for which he is course leader) for the CIPR. His special interests are incorporate strategy, internal communication, change, social media and employee engagement.As well as being a Fellow of the CIPR, Kevin is a Chartered Manager. His other professionalmemberships include: MCIPD, MCIM, Member of the British Psychological Society. He is a fullmemberJane Wilson MCIPRJane Wilson is CEO of the Chartered Institute of Public Relations, Europes largest network of PRprofessionals and a Board member of Scottish Youth Theatre. She is a respected communicationsexpert and general manager with over 15 years experience in senior corporate communications,public relations and marketing roles.After graduating from Glasgow Caledonian University, Jane pursued a marketing career, whichincluded her first Board position as Marketing Director with the First Ford chain in Scotland. Theworlds of media and corporate communications then beckoned with a role at Scottish Media Group asCorporate Communications Manager working on projects as diverse as the acquisition of Virgin MediaGroup and the Scottish and Grampian Television Licence renewals.Following a move to London, Jane joined Impact Consultancy, a financial and corporate PRconsultancy advising AIM listed media companies including UBC Media and Television Corporation. Itwas during this time that she came to the attention of Capital Radio plc where she was later appointedto the position of Communications Director with responsibility for public relations, investor relations,internal communications and public affairs. As part of the Groups senior team, Jane was responsiblefor contributing to strategy and policy and developed a sound understanding of financial management.Her tenure at Capital (which later became GCap Media plc) coincided with a period of unprecedentedcorporate and internal activity, including the merger with GWR Group, the resignation andappointment of two CEOs, legislative changes and the acquisition of radio and online brands includingChoice FM. In this diverse and challenging role, Jane also managed the successful Xfm ManchesterFM radio licence application – the only win in the Groups then 30-year history. She also regularlyrepresented Capital and later GCap to radio industry trade bodies and was a judge at the commercialradio awards.At the end of 2007, Global Radio mounted a hostile bid for GCap. Jane was part of the senior teamleading the defence of this bid, which resulted in a final purchase price of almost 20 per cent abovethe initial approach. Jane subsequently left the new de-listed company in the summer of 2008.
After leaving Global Radio, Jane took time off to travel around the world with her family, have asecond child and work with online ticket agency Seatwave before joining the CIPR.Jane is a Fellow of the RSA. She enjoys the performing arts and is a Board Member of Scottish YouthTheatre. She is a regular commentator on PR and communications issues and women in theworkplace, and is a committee member of the Princes Trust Womens Leadership Group.Max McKeown, Writer & StrategistAt times like these, sticking rigidly to any strategy is like King Canute trying to hold back the waves.Instead we must learn to surf what we cannot control, adjusting our strategies to suit the prevailingconditions.Described as Europes answer to Tom Peters, Max shows how to survive and even thrive in therecession. Old plans wont help; simply hoping for the best wont work. Combining cutting edgestrategy and management science with pragmatic wisdom, wit and pop culture, he pinpoints how themost resilient leaders continue to inspire all-important, trust-filled, make-a- difference energy fromtheir people.Max is a compelling communicator. There are no crass "work is wonderful" pleas, no "show me themoney." He explains how to tap into potential and demonstrates that excellence always costs lessthan mediocrity. Presentations and workshops are based on hope, integrity and purpose as thesanest route to profit, a full nights sleep and genuine customer friendships.A strategic advisor for some of most admired companies in the world, Max has also been elected tothe Customer Service Hall of Fame and hailed as a Star of Human Resources by Personnel Today.His expertise spans customer experience, innovation and competitive advantage.Max McKeown is the author of several business books. Unshrink exposes the myths that preventpeople from doing their best work, providing a fresh set of principles to engage their interest andability. The Truth About Innovation was followed by a new routemap for our times: Keep Calm, KeepGoing.Spencer Fox, Reputation Institute UKSpencer is Reputation Institutes UK managing director and is part of Reputation Institutes globalleadership team.He has more than 15 years of experience in brand and reputation strategy and during his time atReputation Institute has led major projects for companies such as Tesco, AstraZeneca, Kelloggs andBUPA on reputational and alignment issues.Prior to Reputation Institute, Spencer was MD at niche Brand Consultancy, Axis Comms, where heled corporate, consumer and employer brand projects for a diverse mix of clients including Levis,VisitBritain, Capital One and ITV.His experience encompasses research, planning, branding and strategic consulting.Selected experience: • Spent four years as Group Account Director at J.Walter Thompson, London. Delivered employer brand projects for Levis, ITV and Morgan Stanley. • Is a regular commentator on reputational issues in Communicate, HR Director and Finance Director Magazines. • Has an MBA from Cass Business School, where he graduated with honours.
Klavs Valsov, Maersk LineKlavs has worked in PR, marketing and communication since 1999 – with organisations such asLOreal, Accenture, Nordea Bank and in ministries for the Danish Government.Since 2008 he has been Head of Communication for the worlds largest container shipping company,Maersk Line. His team of 25 people manage everything from internal mass comms and leadershipcomms to public relations, branding and customer campaigns, and controls all the companys digitalplatforms.Klavs received Melcrums Rising Star award in 2011 for his ground-breaking work of positioning andusing the communication function to help turn his company, Maersk Line, around, in a period withmassive change.He is a 37-year-old Dane, married to Italian Francesca, and has a five-year-old daughter Sara.David Macleod, Engage for Success Task ForceDavid MacLeod has a portfolio of responsibilities, including being a Non-Executive Director of theMinistry of Justice. He is also a visiting Professor of the Cass Business School, a Fellow of theAshridge Business School and Sunningdale Institute, and an associate of the Institute forGovernment. He is a fellow of the Institute of Marketing. He has co-authored a book called "The ExtraMile" on the theme of how to engage your people to win and is co-author of the MacLeod Report toGovernment called "Engaging for Success". David is Chair of the Government-sponsored, employer-led Task Force on Employee Engagement launched by the Prime Minister at Number 10 in March2011.Nita Clarke, IPANita Clarke is director of the involvement and participation association, co chair (with david macleod)of the national employee engagement task force launched by the Prime minister last year and the vicepresident of cipd with responsibility for employee relations. A former senior union official with unisonshe was a senior advisor on trade unions and employment issues to prime minister tony Blair 2001-2007.Lisa Betteridge MCIPR, HarknessKennettLisa is a Director of HarknessKennett. She founded the business with James Harkness in 2003,growing it to become one of the UKs leading independent internal communications and engagementconsultancies.Lisa works with organisations on the people aspects of change. Her clients face a range ofchallenges, from supporting leaders to cohesively articulate business direction to delivering messagesthat resonate with todays diverse and time-poor audiences.Lisas recent assignments include creating leader and employee engagement events for Allianz,Network Rail and South West Trains. Previous programmes include leadership development forSignet, annual IC measurement for Centrica and Eurostar, and developing IC strategies for AngloAmerican. Her work with Network Rail and South West Trains to engage employees in running aRight Time Railway won the CiB Employee Engagement Award and the Communication StrategyAward.Prior to HarknessKennett, Lisa ran her own business, advising clients including GE Healthcare,Thales Group and Waterstones. She was founding member of Banner McBride, WPPs first start-upbusiness, following a period in the Organisational Effectiveness practice of management consultancyACG (now Aon). Like all members of HarknessKennetts consulting team, Lisa has also spent time in-house. At Cable & Wireless she led internal communication for Worldwide Services.
Lisa has a BA (Hons) in Developmental Psychology from Sussex University. She is a member of theCIPR and IOIC.Anna O’Connor, Network RailAnna’s role is to liaise with South West Trains and other train and freight companies operating acrossWessex. This puts her in front of both employees and passengers every day and gives her a uniqueperspective on the communications challenges within this busy route. That perspective and her abilityto communicate complex messages to a wide range of internal audiences has made her an ‘honorary’internal communicator in the absence of a dedicated IC practitioner for Network Rail Wessex. Shewas part of the team leading ‘Right Time Railway’ employee engagement which drove best everperformance figures for South West Trains and winning industry and communications awards.Before joining Network Rail, Anna was a midwife working for University College Hospital and theWhittington Hospital. She was previously a Marie Curie nurseJenni Wheller, SSP UKAfter graduating university with a Marketing degree, Jenni embarked on the journey of a career inCommunications. Starting in local government as a communications assistant she worked on allaspects of communication, from internal communication, local PR and event management. After twoyears Jenni moved to defence company BAE Systems to further her passion for PR and as a MediaRelations Advisor for one of their divisions Jenni managed the media relations for regional pressacross 13 UK sites, travelling worldwide supporting events and exhibitions to ensureproducts/capabilities were featured in show publications as well as national press – both UK and/orinternational.Jenni then moved on to enhance the skill set of internal communication and joined Thomson Local toset up the internal communications function for them. Introducing a new intranet, growing a four pagenewsletter to a 12-page magazine and taking ownership of the company brand were all key projectsduring her time there. Now that her passion for internal communications was firmly established Jennidecided to get some experience from the other side of the fence and joined internal communicationsagency theblueballroom as their Business Development Manager. Jenni worked with the team todevelop their marketing strategy and worked on various projects around applying social media to theinternal communications arena. After a year Jenni decided that the in-house environment was for herand returned to the role of Internal Communications Manager with SSP in March 2010. Since joiningthe business and building the function from scratch Jenni has introduced a new social intranet, a newinternal magazine and is just about to launch a third channel to support crisis communications.Building a strong foundation aligned to the strategic direction of the business with tools that meet theneeds of a fast paced, predominantly offline business Jenni has ensured the function is seen as a realsupport to the other areas. Having recently recruited an Internal Communications Executive she ishoping to drive the function further in 2012.In her spare time Jenni enjoys socialising with friends, travelling and taking on new challenges –currently learning Bikram Yoga!Mike Grafham, Yammer EMEAMike Grafham is the Head of Customer Engagement for Yammers Europe, Middle East & Africaregion (EMEA). He is responsible for Yammers Customer Engagement teams, and works with arange of large organisations to help them get the most out of the opportunities that Yammer providesfor improving internal communications and business effectiveness.Mikes career has always focused on helping companies to understand how to get the most out ofknowledge management, collaboration tools and intranets, as both a vendor and a consultant. He hasexperienced the entire life cycle, from configuring the tools involved to developing company-widestrategies for improving the management of information and connecting people together.
Before joining Yammer, Mike was a senior manager in Deloittes Enterprise Content Managementpractice, working with some of Europes leading organisations on their information managementchallenges.Mike has a BA (Hons) in Mathematics and Computation from the University of Oxford. He is marriedand a passionate cyclist, climber and runner during his free time.Michael Silverman, Silverman ResearchMichael Silverman is Managing Director of Silverman Research, a company specialising in applyingsocial media principles to social research. A psychologist and organisational research specialist, hewas previously Global Head of Employee Research at Unilever.Rachel Miller MCIPR, Internal Communication and Social Media StrategistRachel Miller is an Internal Communication and Social Media strategist. She wrote the chapter on howsocial media is changing employee engagement and internal communication in the best-selling bookShare This: The Social Media Handbook for PR Professionals. Rachel started her career as ajournalist and has worked agency side and in-house for companies including BSkyB, LOréal, Visa,Tube Lines and London Overground. Named in PR Weeks Top 29 under 29 professionalcommunicators in the UK, shes a Kingston Internal Communications Management postgraduate,mentors comms professionals and writes her own internal comms blog.Denise Cox, NewsweaverDenise Cox is Newsweavers Lead consultant and as part of the Newsweaver team has helped ourclients create interactive inboxes that empower their employees, fosters engagement, provideinteractive feedback, whilst empowering the organisation with the intelligence to measureengagement levels.Denise is passionate about the power of email as a communication tool, and with over ten yearsexperience in this channel, and in communications and public relations, uses her vast experience andexpertise to help customers use email to its maximum effect. She sits on the DMA Email MarketingCouncil, and regularly speaks at conferences and workshops around the world.Chris Elmitt, Crystal InteractiveA qualified teacher, Chris Elmitt has spent the last 13 years deploying his classroom managementskills in the commercial world. Chris is a specialist facilitator initially running workshops withinmanagement consultancy firms (such as Capgemini Ernst & Young) and now facilitating conferenceswithin the events industry.Chris was appointed Managing Director of audience engagement specialist Crystal Interactive in July2006, and now leads on major facilitation projects as well as training facilitators in using Crystalsunique blend of event interactivity.Crystal Interactive is dedicated to helping meeting owners connect with their audiences in live andvirtual settings. Chris is a pioneer in seeking out and applying technological innovations that enhancecommunication and build communities around the meeting space.Ralph Cochrane, ConsultantRalph Cochrane is an innovation consultant at his agency, loudSource in London and has pioneeredglobal initiatives that "ask the Internet" for brands like Pepsi, Unilever, General Motors and the mobileindustry, running crowdsourcing contests to bring experts together and build communities. A formerCommunications Director for BT Group, hes also worked with many social causes, including the UN,USAID and 1GOAL, the official charity behind the 2010 FIFA World Cup. Ralph also runs elite videoagency, the creative grid, which uses the very best filmmaking talent discovered throughcrowdsourcing to create video content for clients including Orange, Jameson, Skanska USA andMicrosoft.