1<br />Engaging local employers;<br />The 100inONEHUNDRED apprenticeships campaign<br />Michelle Louth, Communications and...
2<br />“This was a comprehensive campaign that engaged local businesses and Parliamentary stakeholders in a recruitment dr...
3<br />The campaign<br />Aims<br /><ul><li> To engage local business
 To engage MPs
 To widely promote apprenticeships
 To increase the number of apprenticeships placements with employers who were already engaged
 To increase the number of new employers that took on an apprentice</li></li></ul><li>4<br />100inONEHUNDRED partnership<b...
 Gloucestershire Media
 National Apprenticeship Service
 Gloucestershire First</li></li></ul><li>5<br />Objectives<br />Two key objectives:<br />to raise the profile of apprentic...
6<br />Apprentices<br />
7<br />Business supporters<br />
8<br />High profile supporters<br />fdbg<br />
9<br />Ongoing wide ranging case studies<br />
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Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College

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A local campaign with national impact, this project sought to raise the profile of apprenticeships across Gloucestershire and to increase the number of apprenticeship placements available to young people by 100 in 100 days, encouraging influential local business people to take ownership of the challenge. The campaign has since been adopted by numerous other newspaper titles and colleges across England and was recognised with a Gold award in the Public Sector campaign category at the West of England CIPR PRide Awards in october 2010.

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Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College

  1. 1. 1<br />Engaging local employers;<br />The 100inONEHUNDRED apprenticeships campaign<br />Michelle Louth, Communications and Events Manager <br />on behalf of Gloucestershire College<br />
  2. 2. 2<br />“This was a comprehensive campaign that engaged local businesses and Parliamentary stakeholders in a recruitment drive…ongoing case studies were critical to maintaining momentum…This was a great success!”<br />CIPR PRide Award Judging Panel<br />
  3. 3. 3<br />The campaign<br />Aims<br /><ul><li> To engage local business
  4. 4. To engage MPs
  5. 5. To widely promote apprenticeships
  6. 6. To increase the number of apprenticeships placements with employers who were already engaged
  7. 7. To increase the number of new employers that took on an apprentice</li></li></ul><li>4<br />100inONEHUNDRED partnership<br /><ul><li>Gloucestershire College
  8. 8. Gloucestershire Media
  9. 9. National Apprenticeship Service
  10. 10. Gloucestershire First</li></li></ul><li>5<br />Objectives<br />Two key objectives:<br />to raise the profile of apprenticeships across Gloucestershire, especially to those businesses who had not previously engaged with the scheme<br />to increase the number of apprenticeship placements available to young people by 100 in 100 days – hence our snappy campaign name!<br />
  11. 11. 6<br />Apprentices<br />
  12. 12. 7<br />Business supporters<br />
  13. 13. 8<br />High profile supporters<br />fdbg<br />
  14. 14. 9<br />Ongoing wide ranging case studies<br />
  15. 15. 10<br />Branding and social media<br />
  16. 16. 11<br />Measurement and evaluation<br />Outputs<br /><ul><li> 51 printed articles
  17. 17. 100 + mentions online
  18. 18. 105 tweets</li></ul>Outcomes<br /><ul><li> 117 new apprenticeship placements created
  19. 19. 600% increase in starts – year on year
  20. 20. 158 followers on Twitter </li></li></ul><li>12<br />Replication<br />
  21. 21. 13<br />“The ethos behind this campaign was simple – to help create jobs for the army of young people who sadly are out of work. But it would not have worked without the full support of county businesses.”<br />Ian Mean, Editor in Chief, Gloucestershire Media<br />
  22. 22. 14<br />Michelle Louth BA Dip CIPR MCIPR<br />Communications and Events Manager <br />Gloucestershire College<br />T: 01452 563216<br />E: michelle.louth@gloscol.ac.uk<br />W: www.gloscol.ac.uk<br />@Chelle_PR<br />

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