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Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College
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Engaging local employers - the 100inONEHUNDRED apprenticeship campaign: Michelle Louth, Communications and Events Manager, Gloucestershire College

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A local campaign with national impact, this project sought to raise the profile of apprenticeships across Gloucestershire and to increase the number of apprenticeship placements available to young …

A local campaign with national impact, this project sought to raise the profile of apprenticeships across Gloucestershire and to increase the number of apprenticeship placements available to young people by 100 in 100 days, encouraging influential local business people to take ownership of the challenge. The campaign has since been adopted by numerous other newspaper titles and colleges across England and was recognised with a Gold award in the Public Sector campaign category at the West of England CIPR PRide Awards in october 2010.

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Transcript

  • 1. 1
    Engaging local employers;
    The 100inONEHUNDRED apprenticeships campaign
    Michelle Louth, Communications and Events Manager
    on behalf of Gloucestershire College
  • 2. 2
    “This was a comprehensive campaign that engaged local businesses and Parliamentary stakeholders in a recruitment drive…ongoing case studies were critical to maintaining momentum…This was a great success!”
    CIPR PRide Award Judging Panel
  • 3. 3
    The campaign
    Aims
    • To engage local business
    • 4. To engage MPs
    • 5. To widely promote apprenticeships
    • 6. To increase the number of apprenticeships placements with employers who were already engaged
    • 7. To increase the number of new employers that took on an apprentice
  • 4
    100inONEHUNDRED partnership
    • Gloucestershire College
    • 8. Gloucestershire Media
    • 9. National Apprenticeship Service
    • 10. Gloucestershire First
  • 5
    Objectives
    Two key objectives:
    to raise the profile of apprenticeships across Gloucestershire, especially to those businesses who had not previously engaged with the scheme
    to increase the number of apprenticeship placements available to young people by 100 in 100 days – hence our snappy campaign name!
  • 11. 6
    Apprentices
  • 12. 7
    Business supporters
  • 13. 8
    High profile supporters
    fdbg
  • 14. 9
    Ongoing wide ranging case studies
  • 15. 10
    Branding and social media
  • 16. 11
    Measurement and evaluation
    Outputs
    • 51 printed articles
    • 17. 100 + mentions online
    • 18. 105 tweets
    Outcomes
    • 117 new apprenticeship placements created
    • 19. 600% increase in starts – year on year
    • 20. 158 followers on Twitter
  • 12
    Replication
  • 21. 13
    “The ethos behind this campaign was simple – to help create jobs for the army of young people who sadly are out of work. But it would not have worked without the full support of county businesses.”
    Ian Mean, Editor in Chief, Gloucestershire Media
  • 22. 14
    Michelle Louth BA Dip CIPR MCIPR
    Communications and Events Manager
    Gloucestershire College
    T: 01452 563216
    E: michelle.louth@gloscol.ac.uk
    W: www.gloscol.ac.uk
    @Chelle_PR

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