@drewb #CIPRsm PR & location based social networks August 2011  //  Drew Benvie, Hotwire Group
<ul><ul><li>The future of social media....  </li></ul></ul><ul><ul><li>Is media </li></ul></ul><ul><ul><li>What is locatio...
<ul><ul><li>The future of social media....  </li></ul></ul><ul><ul><li>Is media </li></ul></ul><ul><ul><li>The future of l...
<ul><ul><li>The future of social media....  </li></ul></ul><ul><ul><li>Is media </li></ul></ul><ul><ul><li>The future of l...
Image courtesy of Foursquare <ul><ul><li>What is location based social networking </li></ul></ul>
Image courtesy of Foursquare
Image courtesy of Foursquare <ul><ul><li>How are brands being discussed? </li></ul></ul>
<ul><ul><li>What are brands currently doing </li></ul></ul>As a brand, either you’re a place You add value to places You a...
Image courtesy of Foursquare <ul><ul><li>What are brands currently doing </li></ul></ul>As a brand, either you’re a place
You add information to places <ul><ul><li>What are brands currently doing </li></ul></ul>
<ul><ul><li>What are brands currently doing </li></ul></ul>Or you are at places
Or you are at places <ul><ul><li>What are brands currently doing </li></ul></ul>
Or you are at places <ul><ul><li>What are brands currently doing </li></ul></ul>
<ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
<ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
<ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
<ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
Image courtesy of digdang.com <ul><ul><li>Why do we do it?  </li></ul></ul>
<ul><ul><li>Why do we do it?  </li></ul></ul>1. Social networking 2. Earning rewards 3. Gamification
The stream Explore <ul><ul><li>How does it work?  </li></ul></ul>
<ul><ul><li>How does it work?  </li></ul></ul>Places Specials
<ul><ul><li>How to do it as a brand </li></ul></ul>1. Claim a venue 2. Programme specials 3. Add to the community http://b...
<ul><ul><li>How to do it as a brand </li></ul></ul>1. Claim a venue 2. Programme specials 3. Add to the community http://b...
<ul><ul><li>How does it work?  </li></ul></ul>
<ul><ul><li>Deals </li></ul></ul>
The opportunities for brands Ways to engage the consumer Ways to draw in passers-by Engage and cut through the noise
Content Funnel Blog
Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://www.businessinsider.com/huge-mcdonalds-loves-fou...
McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-fou...
Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-four...
Badges: the game in Foursquare “ Starbucks recently announced a relationship with Foursquare, which enables us to engage w...
<ul><ul><ul><ul><li>Future trends?  </li></ul></ul></ul></ul>
<ul><ul><ul><ul><li>Future trends?  </li></ul></ul></ul></ul>Automatic check ins Connection to your wallet Connection to y...
Thank you Cartoons courtesy of Hugh Macleod [email_address] 0207 608 4660 www.hotwirepr.com @drewb
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Drew benvie cipr aug 2011 location based social networking

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Drew benvie cipr aug 2011 location based social networking

  1. 1. @drewb #CIPRsm PR & location based social networks August 2011 // Drew Benvie, Hotwire Group
  2. 2. <ul><ul><li>The future of social media.... </li></ul></ul><ul><ul><li>Is media </li></ul></ul><ul><ul><li>What is location based social networking </li></ul></ul>
  3. 3. <ul><ul><li>The future of social media.... </li></ul></ul><ul><ul><li>Is media </li></ul></ul><ul><ul><li>The future of location-based social media.... </li></ul></ul><ul><ul><li>Is social media </li></ul></ul><ul><ul><li>What is location based social networking </li></ul></ul>
  4. 4. <ul><ul><li>The future of social media.... </li></ul></ul><ul><ul><li>Is media </li></ul></ul><ul><ul><li>The future of location-based social media.... </li></ul></ul><ul><ul><li>Is social media </li></ul></ul><ul><ul><li>Foursquare, Facebook Places.... </li></ul></ul><ul><ul><li>Are the future </li></ul></ul><ul><ul><li>What is location based social networking </li></ul></ul>
  5. 5. Image courtesy of Foursquare <ul><ul><li>What is location based social networking </li></ul></ul>
  6. 6. Image courtesy of Foursquare
  7. 7. Image courtesy of Foursquare <ul><ul><li>How are brands being discussed? </li></ul></ul>
  8. 8. <ul><ul><li>What are brands currently doing </li></ul></ul>As a brand, either you’re a place You add value to places You are at places
  9. 9. Image courtesy of Foursquare <ul><ul><li>What are brands currently doing </li></ul></ul>As a brand, either you’re a place
  10. 10. You add information to places <ul><ul><li>What are brands currently doing </li></ul></ul>
  11. 11. <ul><ul><li>What are brands currently doing </li></ul></ul>Or you are at places
  12. 12. Or you are at places <ul><ul><li>What are brands currently doing </li></ul></ul>
  13. 13. Or you are at places <ul><ul><li>What are brands currently doing </li></ul></ul>
  14. 14. <ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
  15. 15. <ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
  16. 16. <ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
  17. 17. <ul><ul><li>What are brands currently doing </li></ul></ul>You are at places
  18. 18. Image courtesy of digdang.com <ul><ul><li>Why do we do it? </li></ul></ul>
  19. 19. <ul><ul><li>Why do we do it? </li></ul></ul>1. Social networking 2. Earning rewards 3. Gamification
  20. 20. The stream Explore <ul><ul><li>How does it work? </li></ul></ul>
  21. 21. <ul><ul><li>How does it work? </li></ul></ul>Places Specials
  22. 22. <ul><ul><li>How to do it as a brand </li></ul></ul>1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk
  23. 23. <ul><ul><li>How to do it as a brand </li></ul></ul>1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk
  24. 24. <ul><ul><li>How does it work? </li></ul></ul>
  25. 25. <ul><ul><li>Deals </li></ul></ul>
  26. 26. The opportunities for brands Ways to engage the consumer Ways to draw in passers-by Engage and cut through the noise
  27. 27. Content Funnel Blog
  28. 28. Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
  29. 29. McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
  30. 30. Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
  31. 31. Badges: the game in Foursquare “ Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
  32. 32. <ul><ul><ul><ul><li>Future trends? </li></ul></ul></ul></ul>
  33. 33. <ul><ul><ul><ul><li>Future trends? </li></ul></ul></ul></ul>Automatic check ins Connection to your wallet Connection to your points
  34. 34. Thank you Cartoons courtesy of Hugh Macleod [email_address] 0207 608 4660 www.hotwirepr.com @drewb
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