Drew benvie cipr aug 2011 location based social networking

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  • 1. @drewb #CIPRsm PR & location based social networks August 2011 // Drew Benvie, Hotwire Group
  • 2.
      • The future of social media....
      • Is media
      • What is location based social networking
  • 3.
      • The future of social media....
      • Is media
      • The future of location-based social media....
      • Is social media
      • What is location based social networking
  • 4.
      • The future of social media....
      • Is media
      • The future of location-based social media....
      • Is social media
      • Foursquare, Facebook Places....
      • Are the future
      • What is location based social networking
  • 5. Image courtesy of Foursquare
      • What is location based social networking
  • 6. Image courtesy of Foursquare
  • 7. Image courtesy of Foursquare
      • How are brands being discussed?
  • 8.
      • What are brands currently doing
    As a brand, either you’re a place You add value to places You are at places
  • 9. Image courtesy of Foursquare
      • What are brands currently doing
    As a brand, either you’re a place
  • 10. You add information to places
      • What are brands currently doing
  • 11.
      • What are brands currently doing
    Or you are at places
  • 12. Or you are at places
      • What are brands currently doing
  • 13. Or you are at places
      • What are brands currently doing
  • 14.
      • What are brands currently doing
    You are at places
  • 15.
      • What are brands currently doing
    You are at places
  • 16.
      • What are brands currently doing
    You are at places
  • 17.
      • What are brands currently doing
    You are at places
  • 18. Image courtesy of digdang.com
      • Why do we do it?
  • 19.
      • Why do we do it?
    1. Social networking 2. Earning rewards 3. Gamification
  • 20. The stream Explore
      • How does it work?
  • 21.
      • How does it work?
    Places Specials
  • 22.
      • How to do it as a brand
    1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk
  • 23.
      • How to do it as a brand
    1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk
  • 24.
      • How does it work?
  • 25.
      • Deals
  • 26. The opportunities for brands Ways to engage the consumer Ways to draw in passers-by Engage and cut through the noise
  • 27. Content Funnel Blog
  • 28. Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
  • 29. McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
  • 30. Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
  • 31. Badges: the game in Foursquare “ Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
  • 32.
          • Future trends?
  • 33.
          • Future trends?
    Automatic check ins Connection to your wallet Connection to your points
  • 34. Thank you Cartoons courtesy of Hugh Macleod [email_address] 0207 608 4660 www.hotwirepr.com @drewb