Cipr social summer_social media and journalism
Upcoming SlideShare
Loading in...5
×
 

Cipr social summer_social media and journalism

on

  • 467 views

 

Statistics

Views

Total Views
467
Views on SlideShare
467
Embed Views
0

Actions

Likes
0
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Cipr social summer_social media and journalism Cipr social summer_social media and journalism Presentation Transcript

  • CIPR SOCIAL SUMMER 2012 #ciprsm – social media and journalismJulio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • ADVERTISING DIES … JOURNALISM SUFFERSJulio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • OECD report into newspaper publishing industryJulio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • MEDIA LANDSCAPE, IT HAS CHANGED! • News outlets are “abandoning attempts to be first for breaking news, focusing instead on being the best for verifying and curating it.” • Publishers have realised that “social media, blogs and user generated content are … creating an important extra layer of information and diverse opinion.” • We’ve entered the era of ‘social recommendation,’ which is playing a significant role to driving traffic to traditional content. • News organisations are devoting significant resources to exploit social networks to drive search.Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • INFORMATION EVERYWHEREJulio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • INFORMATION EVERYWHERE 1. Check emails 2. Check Twitter and associated sites – followers, mentions, dm’s, searches, hashtags 3. Check blogs – individuals, bloggers and corporates 4. Check forums – posts and comments 5. Analyse and asses any data 6. Follow up with PRs as well as influencers 7. Monitor Facebook pages for commentsJulio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • AN INTERVIEW … ON TWITTER?Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • CURATE, FILTER AND VERIFY … THEN PUBLISH! • Source news – Twitter, Facebook, blog posts, forums, data, pictures, video, etc. – Have searches set up in Twitter/TweetDeck – Subscribe to blogs, online influencers – RSS! – Track sentiment, find influencers • Verify content – Time stamps, exif files, etc. – Follow the digital footprint – Twitter, Facebook, LinkedIn, Forums – Speak to people – find witnesses and commentators! • Publish!Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • SECURITY!Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • WHAT ABOUT PRs? • Listen to your community – journalists and other influencers are doing so. – Have searches and lists set up in Twitter/TweetDeck – Subscribe to blogs, online influencers – RSS! – Track sentiment, find influencers • Learn about your community – Tone, language, area of interests. – Customise your content – you are speaking to more than one audience! – Churnalism will kill your reputation! • LISTEN!Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • FIND JOURNALISTS … THEY’RE THERE!Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • FIND JOURNALISTS … THEY’RE THERE!Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • TIME YOUR PR TEAM ADAPTED • Your audience doesn’t stop talking during the weekend. – Duty press office, also listen and engage on social networks! – Don’t just monitor the media – monitor the conversations. – Engage with journalists, bloggers and other influencers • Empower your comms team – iPad’s, tablets, mobiles – if you are on call, be on call! – Don’t think of holding statements – think of holding Tweets! – Be active and rebute in real-time! • LISTEN!Julio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk
  • THANK YOU … ANY QUESTIONS? Stay in touch… Julio Romo Web: www.twofourseven.co.uk Email: julio@twofourseven.co.uk Twitter: @twofourseven Facebook: facebook.com/JulioRomoPR LinkedIn: http://uk.linkedin.com/in/twofoursevenJulio RomoCommunications Consultant & Digital Strategist | @twofourseven | www.twofourseven.co.uk