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SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM
SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
SOCIAL MEDIA:
A HISTORICAL PERSPECTIVE
FROM THE ROMANS TO THE INTERNE...
What is social media?
“Media we get from other people,
exchanged along social connections,
creating a distributed discussion
or community”
Social-media environments
have existed for centuries
MEPL
“I sent you on March 24th
a copy of Balbus’ letter
to me and of Caesar’s
letter to him”— Cicero
“You say my letter has been widely
published: well, I don't care. Indeed,
I myself allowed several people to
take a copy o...
RGM Köln
“After this letter has been read to
you, see that it is also read in the
church of the Laodiceans and
that you in turn rea...
Wikimedia
“Hardly 14 days had passed when
these propositions were known
throughout Germany and within
four weeks almost all of
Chris...
“They are printed and circulated far
beyond my expectation.”
— Martin Luther
MEPL, London Lib
“The Coffeehouses particularly are
very commodious for a free
Conversation, and for reading…
all manner of printed News…
a...
“[The coffeehouse] admits of no
distinction of persons,
but gentleman, mechanic, lord
and scoundrel mix, and are all
of a ...
Beinecke RBML/Yale/Flickr
So what happened
to old social media?
MEPL
But now social media is back
— thanks to the Internet
“New”
media
“Old”
media
2000
“Really old”
media
“New”
media
“Old”
media
2000183360BC
Ancient social-media systems
hold lessons for us today
1. Is social media merely a
dangerous distraction
that wastes time?
Social networking
Social notworking
“Why doth solid and serious
learning decline, and few or none
follow it now in the
university?Because of coffee-
houses, w...
“Hours are spent in talking, and less
profitable reading of
newspapers…scholars are so greedy
after news that they neglect...
“Great enemies to diligence and
industry…the ruin of many serious
and hopeful young gentlemen and
tradesmen…”— pamphlet, 1...
Enemies of diligence and industry?
No, crucibles of innovation!
2. What is the role of social media
in revolutions?
“Fromthe rapid spread of the theses,
I gather what the greater part of the
nation thinks of indulgences.” —
Martin Luther
Social media does not cause
revolutions but helps them along
by synchronising opinion
and acting as an “accelerant”
3. Is social media a fad?
“Really old”
media
“New”
media
“Old”
media
183360BC 2000
Social media is not a fad.
The mass-media era
was a historical anomaly
Modern social-media users are heirs
to a centuries-long tradition
Blogs = pamphlets
Microblogs = coffeehouses
Tumblr/Pinterest = commonplace books
SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
SOCIAL MEDIA:
A HISTORICAL PERSPECTIVE
FROM THE ROMANS TO THE INTERNE...
CIPR Social Media Conference - Tom Standage
CIPR Social Media Conference - Tom Standage
CIPR Social Media Conference - Tom Standage
CIPR Social Media Conference - Tom Standage
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CIPR Social Media Conference - Tom Standage

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Transcript of "CIPR Social Media Conference - Tom Standage"

  1. 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  2. 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM SOCIAL MEDIA: A HISTORICAL PERSPECTIVE FROM THE ROMANS TO THE INTERNET TOM STANDAGE @tomstandage
  3. 3. What is social media?
  4. 4. “Media we get from other people, exchanged along social connections, creating a distributed discussion or community”
  5. 5. Social-media environments have existed for centuries
  6. 6. MEPL
  7. 7. “I sent you on March 24th a copy of Balbus’ letter to me and of Caesar’s letter to him”— Cicero
  8. 8. “You say my letter has been widely published: well, I don't care. Indeed, I myself allowed several people to take a copy of it” — Cicero
  9. 9. RGM Köln
  10. 10. “After this letter has been read to you, see that it is also read in the church of the Laodiceans and that you in turn read the letter from Laodicea.”— Paul, Colossians
  11. 11. Wikimedia
  12. 12. “Hardly 14 days had passed when these propositions were known throughout Germany and within four weeks almost all of Christendom was familiar with them.”— Friedrich Myconius
  13. 13. “They are printed and circulated far beyond my expectation.” — Martin Luther
  14. 14. MEPL, London Lib
  15. 15. “The Coffeehouses particularly are very commodious for a free Conversation, and for reading… all manner of printed News… and other Prints that come out Weekly or casually.”
  16. 16. “[The coffeehouse] admits of no distinction of persons, but gentleman, mechanic, lord and scoundrel mix, and are all of a piece.” — Samuel Butler, 1668
  17. 17. Beinecke RBML/Yale/Flickr
  18. 18. So what happened to old social media?
  19. 19. MEPL
  20. 20. But now social media is back — thanks to the Internet
  21. 21. “New” media “Old” media 2000
  22. 22. “Really old” media “New” media “Old” media 2000183360BC
  23. 23. Ancient social-media systems hold lessons for us today
  24. 24. 1. Is social media merely a dangerous distraction that wastes time?
  25. 25. Social networking
  26. 26. Social notworking
  27. 27. “Why doth solid and serious learning decline, and few or none follow it now in the university?Because of coffee- houses, where they spend all their time.” — Anthony Wood, Oxford, 1670s
  28. 28. “Hours are spent in talking, and less profitable reading of newspapers…scholars are so greedy after news that they neglect all for it…” — Cambridge don, 1670s
  29. 29. “Great enemies to diligence and industry…the ruin of many serious and hopeful young gentlemen and tradesmen…”— pamphlet, 1673
  30. 30. Enemies of diligence and industry? No, crucibles of innovation!
  31. 31. 2. What is the role of social media in revolutions?
  32. 32. “Fromthe rapid spread of the theses, I gather what the greater part of the nation thinks of indulgences.” — Martin Luther
  33. 33. Social media does not cause revolutions but helps them along by synchronising opinion and acting as an “accelerant”
  34. 34. 3. Is social media a fad?
  35. 35. “Really old” media “New” media “Old” media 183360BC 2000
  36. 36. Social media is not a fad. The mass-media era was a historical anomaly
  37. 37. Modern social-media users are heirs to a centuries-long tradition
  38. 38. Blogs = pamphlets Microblogs = coffeehouses Tumblr/Pinterest = commonplace books
  39. 39. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM SOCIAL MEDIA: A HISTORICAL PERSPECTIVE FROM THE ROMANS TO THE INTERNET TOM STANDAGE @tomstandage
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