CIPR Social Media Conference - James Howard, BBC Future Media, The Semantic Web, the BBC and the Olympics

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CIPR Social Media Conference - 14 November 2011.

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CIPR Social Media Conference - James Howard, BBC Future Media, The Semantic Web, the BBC and the Olympics

  1. 1. The Semantic Web, the BBC and theOlympicsJames Howard, Executive ProductManager, BBC Future Media -@speckled_jimPhilip Sheldrake MCIPR, Founder,Influence Crowd - @sheldrake #CIPRSM
  2. 2. What is the Semantic web?And what does it mean for me? #CIPRSM
  3. 3. From documents to data The web #CIPRSM
  4. 4. From documents to data The web Data Data #CIPRSM
  5. 5. From documents to data The web Data Data Data #CIPRSM
  6. 6. From documents to data http://dbpedia.org/resource/Wembly_Stadium Data Data Data #CIPRSM
  7. 7. #CIPRSM
  8. 8. A bit of backgroundWe have done some work here before…….. #CIPRSM
  9. 9. Knowledge and Learning #CIPRSM
  10. 10. The BBC Sport site is now 11 years oldSo where do we go now? #CIPRSM
  11. 11. Too many manually managed pagesThere were* approximately 320 manually managedindexes on the BBC sport site150 or so in football22 rugby clubs30 cricketBut we are missing some important ones:Competitions, FC Barcelona, Real Madrid, F1 teams and driversall would have value from an audience and business perspective.*we have recently launched dynamically-aggregated football teampages #CIPRSM
  12. 12. Where do you start? #CIPRSM
  13. 13. Winter Olympics 2010:An aggregated index for each top level sport (15) #CIPRSM
  14. 14. South Africa: World Cup 2010#CIPRSM
  15. 15. World Cup 2010:A page for every team, group and player. #CIPRSM
  16. 16. CONTENTREPOSITORIES ONTOLOGY USER EXPERIENCE #CIPRSM
  17. 17. www.bbc.co.uk/worldcup #CIPRSM
  18. 18. Group pages #CIPRSM
  19. 19. Managing your data #CIPRSM
  20. 20. What does this all mean forLondon 2012? #CIPRSM
  21. 21. London 2012 – ‘to show every piece of live action’ #CIPRSM
  22. 22. RDF – resource description frameworkbbc.co.uk/programmes------------------------------------------------------------  <rdf:RDF><rdf:Description rdf:about="/programmes/genres/factual/scienceandnature/natureandenviron ment#genre"><rdf:type rdf:resource="http://www.w3.org/2008/05/skos#Concept"/><skos:inScheme rdf:resource="/programmes/genres#scheme"/><rdf:type rdf:resource="http://purl.org/ontology/po/Genre"/><rdfs:label>Nature & Environment</rdfs:label><skos:prefLabel>Nature & Environment</skos:prefLabel><skos:broader rdf:resource="/programmes/genres/factual#genre"/><skos:broader rdf:resource="/programmes/genres/factual/scienceandnature#genre"/></rdf: Description><po:Episode rdf:about="/programmes/b016ljwz#programme"><po:category rdf:resource="/programmes/genres/factual/scienceandnature/natureandenvir onment#genre"/></po:Episode><po:Episode rdf:about="/programmes/b016ld4x#programme"><po:category rdf:resource="/programmes/genres/factual/scienceandnature/natureandenvir onment#genre"/></po:Episode> #CIPRSM
  23. 23. Questions? #CIPRSM
  24. 24. Want more CIPR content?Go to www.slideshare.com/CIPRPaul#CIPRSM

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