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CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study
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CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study

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CIPR Social Media Conference - 14 November 2011. …

CIPR Social Media Conference - 14 November 2011.

PowerPoint presentation. #CIPRsm

Published in: Business, Economy & Finance
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  • 1. Case study: HSBC‘Why won’t my bank talk to me?’Aden Davies, InnovationTechnician, HSBC - @aden_76Betony Taylor, Media RelationsManager, HSBC - @BetonyTaylor #CIPRSM
  • 2. Hello, I am Bee.#CIPRSM
  • 3. Hello, I am Aden.#CIPRSM
  • 4. „PR disaster waiting to happen‟#CIPRSM
  • 5. #CIPRSM
  • 6. The Tournier Principles where the bank is compelled by law to disclose the information if the bank has a public duty to disclose the information if the bank‟s own interests require disclosure; and where the customer has agreed to the information being disclosed… #CIPRSMhttp://www.financial-ombudsman.org.uk/publications/ombudsman-news/45/45_bankers_duty.htm
  • 7. #CIPRSM
  • 8. #CIPRSM hsbc.co.uk/newsroom
  • 9. #CIPRSM
  • 10. #CIPRSM
  • 11. #CIPRSM
  • 12. #CIPRSM
  • 13. #CIPRSM
  • 14. “HSBC says that it does not provide financialservices for companies primarily involved in themanufacture or sale of arms, and that its policyis one of the most stringent in banking.”Mark Bridge, 08 October 2011#CIPRSM
  • 15. #CIPRSM
  • 16. #CIPRSM
  • 17. Accepted By Geeks Company Boy or Fired#CIPRSM
  • 18. Brandividual#CIPRSM
  • 19. #CIPRSM
  • 20. #CIPRSM
  • 21. #CIPRSM
  • 22. #CIPRSM
  • 23. #CIPRSM
  • 24. #CIPRSM
  • 25. #CIPRSM
  • 26. EC = MC#CIPRSM
  • 27. EC = MCEvery Company is a Media Company#CIPRSM http://bit.ly/ECMCTom
  • 28. #CIPRSM
  • 29. Please Die Forthwith#CIPRSM
  • 30. #CIPRSM
  • 31. #CIPRSM
  • 32. Friday the 4th of November 2011#CIPRSM
  • 33. #CIPRSM
  • 34. #CIPRSM
  • 35. #CIPRSM
  • 36. #CIPRSM
  • 37. #CIPRSM
  • 38. #CIPRSM
  • 39. #CIPRSM
  • 40. #CIPRSM
  • 41. #CIPRSM
  • 42. #CIPRSM
  • 43. #CIPRSM
  • 44. #CIPRSM
  • 45. #CIPRSM
  • 46. #CIPRSM
  • 47. 1st Tweet from HSBC ATMs Outage Back BBC News Story 1st Tweet to HSBC IR Raised#CIPRSM
  • 48.  The top three most retweeted tweets on the topic were all from @hsbc_uk_press even 6 hours after the event. Unique visits to the Social Media Newsroom - 861 Unique visits to the HSBC Outage article - 756 @hsbc_uk_press tweets retweeted by FT, Mail Online, Guardian, Times 1341 new followers added to the @hsbc_uk_press account in 3 hours #CIPRSM
  • 49. #CIPRSM
  • 50. #CIPRSM
  • 51. What else would you like to hear about the outage?#CIPRSM
  • 52. Want more CIPR content?Head to www.slideshare.com/CIPRPaul#CIPRSM

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