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CIPR Social Media Conference 2013 - Sharon flaherty
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CIPR Social Media Conference 2013 - Sharon flaherty

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  • 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  • 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Sharon Flaherty & James Cuff
  • 3. #CIPRSM Use content for story-telling Engagement Loyalty Likeable SEO Traffic & conversion The Plan
  • 4. #CIPRSM Online news publishing strategy Content newsletter launched Social (multi-media) strategy How We Did It
  • 5. #CIPRSM • Infographics • Video • Images • Apps • Blogs/news/articles What Content?
  • 6. #CIPRSM Learning To Share
  • 7. #CIPRSM • Over 1 million YouTube Views • 36,000 Twitter followers • Over 32,000 Facebook fans • Web traffic up 11-fold • Converting 000’s of customers • SEO Success The Results
  • 8. The + Impact Of Content
  • 9. Blending Content, Social & PR In-house campaign Minimal cost vs agency 83 pieces of coverage Radio interviews High value links Content/PR/Social 76k+ video views 2 Marketing Awards Cited as “Top Ten Uses of Pinterest by Brands” alongside Barack Obama’s presidential election campaign.
  • 10. #CIPRSM Launching BRIAN
  • 11. #CIPRSM • All branding kept in! • ITV News slots x2 • + 240K YouTube views Man Vs Robot
  • 12. YouTube Jimmy1101 7,411 followers @chelseadebs 2,015 followers @ady_rian 2,206 followers
  • 13. Results Snapshot Launch and teaser videos exceeded Instagram pictures published from Out & About reaching 90 % positive sentiment for BRIAN on Twitter over launch weekend Organic and promoted tweets generated a reach of over ITN online video of Man V Robot exceeded 54 x pieces of editorial coverage for Man V Robot 450,000 views Reach: 311,409,662 240,000 views
  • 14. #CIPRSM • First # on our TV adverts #Briantherobot • Launch night Twitter focus personalised tweets and video content from BRIAN New TVC- BRIAN The Robot
  • 15. #CIPRSM – Use the platform and content to drive more visitors to Confused.com – Reach and engage with new audiences – Grow follower base – Demonstrate Confused.com as a motoring authority – Share content with ‘content hungry’ Twitter users – Have conversations with ‘potential’ customers – Integrate TV and the second screen What Channels? Why Twitter?
  • 16. #CIPRSM 13% Engagement!
  • 17. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Thank You!

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