SHARE
THIS
LIVE
SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM
SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Sharon Flaherty & James Cuff
#CIPRSM
Use content for story-telling
Engagement
Loyalty
Likeable
SEO
Traffic & conversion
The Plan
#CIPRSM
Online news publishing strategy
Content newsletter launched
Social (multi-media) strategy
How We Did It
#CIPRSM
• Infographics
• Video
• Images
• Apps
• Blogs/news/articles
What Content?
#CIPRSM
Learning To Share
#CIPRSM
• Over 1 million YouTube Views
• 36,000 Twitter followers
• Over 32,000 Facebook fans
• Web traffic up 11-fold
• C...
The + Impact Of Content
Blending Content, Social & PR
In-house campaign
Minimal cost vs agency
83 pieces of coverage
Radio interviews
High value l...
#CIPRSM
Launching BRIAN
#CIPRSM
• All branding kept in!
• ITV News slots x2
• + 240K YouTube views
Man Vs Robot
YouTube
Jimmy1101
7,411
followers
@chelseadebs
2,015 followers
@ady_rian
2,206
followers
Results Snapshot
Launch and
teaser videos
exceeded
Instagram
pictures published
from Out & About
reaching
90 % positive
se...
#CIPRSM
• First # on our TV adverts #Briantherobot
• Launch night Twitter focus personalised
tweets and video content from...
#CIPRSM
– Use the platform and content to drive more visitors to
Confused.com
– Reach and engage with new audiences
– Grow...
#CIPRSM
13% Engagement!
SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Thank You!
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CIPR Social Media Conference 2013 - Sharon flaherty

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CIPR Social Media Conference 2013 - Sharon flaherty

  1. 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  2. 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Sharon Flaherty & James Cuff
  3. 3. #CIPRSM Use content for story-telling Engagement Loyalty Likeable SEO Traffic & conversion The Plan
  4. 4. #CIPRSM Online news publishing strategy Content newsletter launched Social (multi-media) strategy How We Did It
  5. 5. #CIPRSM • Infographics • Video • Images • Apps • Blogs/news/articles What Content?
  6. 6. #CIPRSM Learning To Share
  7. 7. #CIPRSM • Over 1 million YouTube Views • 36,000 Twitter followers • Over 32,000 Facebook fans • Web traffic up 11-fold • Converting 000’s of customers • SEO Success The Results
  8. 8. The + Impact Of Content
  9. 9. Blending Content, Social & PR In-house campaign Minimal cost vs agency 83 pieces of coverage Radio interviews High value links Content/PR/Social 76k+ video views 2 Marketing Awards Cited as “Top Ten Uses of Pinterest by Brands” alongside Barack Obama’s presidential election campaign.
  10. 10. #CIPRSM Launching BRIAN
  11. 11. #CIPRSM • All branding kept in! • ITV News slots x2 • + 240K YouTube views Man Vs Robot
  12. 12. YouTube Jimmy1101 7,411 followers @chelseadebs 2,015 followers @ady_rian 2,206 followers
  13. 13. Results Snapshot Launch and teaser videos exceeded Instagram pictures published from Out & About reaching 90 % positive sentiment for BRIAN on Twitter over launch weekend Organic and promoted tweets generated a reach of over ITN online video of Man V Robot exceeded 54 x pieces of editorial coverage for Man V Robot 450,000 views Reach: 311,409,662 240,000 views
  14. 14. #CIPRSM • First # on our TV adverts #Briantherobot • Launch night Twitter focus personalised tweets and video content from BRIAN New TVC- BRIAN The Robot
  15. 15. #CIPRSM – Use the platform and content to drive more visitors to Confused.com – Reach and engage with new audiences – Grow follower base – Demonstrate Confused.com as a motoring authority – Share content with ‘content hungry’ Twitter users – Have conversations with ‘potential’ customers – Integrate TV and the second screen What Channels? Why Twitter?
  16. 16. #CIPRSM 13% Engagement!
  17. 17. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Thank You!
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