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CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
CIPR Social Media Conference 2013 - Andrew smith
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CIPR Social Media Conference 2013 - Andrew smith

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  • 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  • 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Andrew Bruce Smith Escherman
  • 3. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Does social capital have a practical role to play in PR?
  • 4. #CIPRSM • Diversity of definitions • Shared core idea: “social networks have value” What is social capital?
  • 5. #CIPRSM • Can influence and social value be reduced to a number? Social scoring
  • 6. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  • 7. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  • 8. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  • 9. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  • 10. #CIPRSM • Social scores integrated with useful tools – Hootsuite – Lissted – Followerwonk • Can help to prioritise focus of activity and attention What use is this to PR?
  • 11. #CIPRSM • The relationships between individuals more important than the individuals themselves Importance of network structure
  • 12. #CIPRSM • Social scoring has a role to play • Social scoring is merely one of a number of factors to consider • The structure of relationships is more important than a specific individual Conclusion

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