CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING
OUR
FUTURE
ANNUAL INTERNAL
COMMUNICATION
CONFERENCE 2013
In association w...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
YOUR CAREER IN YOUR HANDS
COMMA PARTNERS
WORKSHOP – 25 SEPTEMBER 2013
CHARTERED INSTITUTE OF PUBLIC RELATIONS
• Definitions
• A good day
• Your options
• Working environments
• Competencies
• ...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
DEFINITIONS
WHAT IS A CAREER?
Career describes an individual’s journey through lea...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
A GOOD DAY
Think of a work day you really enjoyed..(2/3 minutes)
Why did it feel g...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
OPTIONS
CHARTERED INSTITUTE OF PUBLIC RELATIONS
:
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Gravitas
Consulting & coaching
Innovation and creativity
Leader in design and adop...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
SUMMARY
Your job – do you like it, or have you outgrown it?
What is the right role...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
FINAL THOUGHTS
You can influence your career direction
You can and should prepare ...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
QUESTIONS
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CUT THROUGH
COMMUNICATION/
CLIFF ETTRIDGE
PAULD’WIT
THE TEAM
MAKING SURE WHAT
MATT...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
GET FIRED!
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CREATE
POSITIVE
DISRUPTION
CHARTERED INSTITUTE OF PUBLIC RELATIONS
LOOK FOR
THE SIMPLE
HUMAN TRUTH
CHARTERED INSTITUTE OF PUBLIC RELATIONS
IT’S NOT YOUR
MESSAGE
CHARTERED INSTITUTE OF PUBLIC RELATIONS
TIME TO
“WALK THE LINE”
CHARTERED INSTITUTE OF PUBLIC RELATIONS
EYES DOWN FOR
A FULL HOUSE
CHARTERED INSTITUTE OF PUBLIC RELATIONS
THANK YOU.
IDEAS BELIEVED.
IDEAS DELIVERED.
Contact us: +44 (0) 207 842 3073/
clif...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Contactus:
+44(0)2078423000
ideas@theteam.co.uk
30ParkStreet
London,SE19EQ
www.the...
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CUT THROUGH
COMMUNICATION
Questions
Creating communications that
engage:
A Seven Step Checklist
Jamie Pert, Senior Internal Communications
Consultant
About Newsweaver
Over 400 blue chip and
FTSE 100 organisations in
96 countries use
Newsweaver to help them
inform, engage ...
About Newsweaver
Step one: Set Objectives
Seven
Step
Checklist
Step one: Set Objectives
What is the business need?
How can communication help to accomplish it?
What do we need to commun...
Step two: Analyse your
Audience
Seven
Step
Checklist
Step two: Analyse your Audience
Who do we need to communicate with?
Where are they based?
What languages do they speak?
Wh...
Different time zones and languages
What devices do they use?
Newsweaver Audience Device Type
Breakdown
Last 90 Days Last 30 Days
Communicating with Remote Workers
Step three: Choose your
channels
Seven
Step
Checklist
Step three: Choose your channels
Source: Melcrum Benchmarking
Data for Communicators 2011
Example: Combining video, email and intranet
Make it easy to move between channels
Step four: Craft your
communication
Seven
Step
Checklist
Crafting your communications
• What is your
objective?
• Who do you need to
communicate with?
• What channels will
Think beyond the written word
Step five: Encourage
Engagement
Seven
Step
Checklist
Audience Segmentation – Cut out the clutter
Audience Segmentation – Cut out the clutter
Use a traffic light system for signalling
importance
Use comments to start conversations
Step six: Measure your
impact
Seven
Step
Checklist
Off the shelf tools…
Include social activity
Provide regular opportunities for feedback
Survey
Feedback
Survey
s Polls
Benchmarking statistics
Step seven: Share your
results
Seven
Step
Checklist
Share metrics with your organisation
Share reports with
stakeholders
Present results to those
leading the change
programme...
Craft your communication
7
Set objectives
Insight & measurement
Share your results
Use a mix of channels
Analyse your audi...
QUESTIO
NS?
THANK
YOU
CIPR Conference - Morning Workshops
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CIPR Conference - Morning Workshops

  1. 1. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside
  2. 2. CHARTERED INSTITUTE OF PUBLIC RELATIONS YOUR CAREER IN YOUR HANDS COMMA PARTNERS WORKSHOP – 25 SEPTEMBER 2013
  3. 3. CHARTERED INSTITUTE OF PUBLIC RELATIONS • Definitions • A good day • Your options • Working environments • Competencies • Considerations • Questions AGENDA
  4. 4. CHARTERED INSTITUTE OF PUBLIC RELATIONS DEFINITIONS WHAT IS A CAREER? Career describes an individual’s journey through learning, work and other aspects of life OPPORTUNITY •Can you shape it? •How can you prepare yourself for the future?
  5. 5. CHARTERED INSTITUTE OF PUBLIC RELATIONS A GOOD DAY Think of a work day you really enjoyed..(2/3 minutes) Why did it feel good? Think about difference between good day itself and what you are good at? How often do you have days like that? Do you want them all to be like that or different? ..Now let’s think about your role
  6. 6. CHARTERED INSTITUTE OF PUBLIC RELATIONS OPTIONS
  7. 7. CHARTERED INSTITUTE OF PUBLIC RELATIONS :
  8. 8. CHARTERED INSTITUTE OF PUBLIC RELATIONS Gravitas Consulting & coaching Innovation and creativity Leader in design and adoption of vision and standards Business focus Cross functional experience Measurement, research, analysis Channel development Stakeholder management, influencing Professional development Craft especially writing, design Working with suppliers Relationships & networks Planning ability, making things happen Channel in-puts, management
  9. 9. CHARTERED INSTITUTE OF PUBLIC RELATIONS SUMMARY Your job – do you like it, or have you outgrown it? What is the right role now, and later? What competencies have you got, what is missing? Are you seeking feedback regularly? Do you need a buddy, a mentor, a coach? Consider other factors for future: culture, commute, training, reward Ask yourself about your family plans and how you will work Are you networking enough, at all? Are you reading and keeping in touch with the industry?
  10. 10. CHARTERED INSTITUTE OF PUBLIC RELATIONS FINAL THOUGHTS You can influence your career direction You can and should prepare - luck is what happens when preparation meets opportunity No one way forward - vertical and horizontal moves are common Roles vary enormously - no generic professional qualification A moving feast – client-side, consultancy and interim This is on-going - define and re-define as you grow professionally Be proactive, be brave – your career, your choice
  11. 11. CHARTERED INSTITUTE OF PUBLIC RELATIONS QUESTIONS
  12. 12. CHARTERED INSTITUTE OF PUBLIC RELATIONS CUT THROUGH COMMUNICATION/ CLIFF ETTRIDGE PAULD’WIT THE TEAM MAKING SURE WHAT MATTERS GETS HEARD
  13. 13. CHARTERED INSTITUTE OF PUBLIC RELATIONS GET FIRED!
  14. 14. CHARTERED INSTITUTE OF PUBLIC RELATIONS CREATE POSITIVE DISRUPTION
  15. 15. CHARTERED INSTITUTE OF PUBLIC RELATIONS LOOK FOR THE SIMPLE HUMAN TRUTH
  16. 16. CHARTERED INSTITUTE OF PUBLIC RELATIONS IT’S NOT YOUR MESSAGE
  17. 17. CHARTERED INSTITUTE OF PUBLIC RELATIONS TIME TO “WALK THE LINE”
  18. 18. CHARTERED INSTITUTE OF PUBLIC RELATIONS EYES DOWN FOR A FULL HOUSE
  19. 19. CHARTERED INSTITUTE OF PUBLIC RELATIONS THANK YOU. IDEAS BELIEVED. IDEAS DELIVERED. Contact us: +44 (0) 207 842 3073/ cliffettridge@theteam.co.uk pauldwit@theteam.co.uk
  20. 20. CHARTERED INSTITUTE OF PUBLIC RELATIONS Contactus: +44(0)2078423000 ideas@theteam.co.uk 30ParkStreet London,SE19EQ www.theteam.co.uk ©TheTeamBrandCommunicationConsultantsLimited2013.Allrightsreserved. TheTeamBrandCommunicationConsultantsLimitedisalimitedliabilitycompanyregisteredinEnglandand Wales withregisterednumber01381015. RegisteredOffice:1stFloor,30ParkStreet,London,SE19EQPleaserecycleresponsibly Ideas believed. Ideas delivered.THANK YOU. IDEAS BELIEVED. IDEAS DELIVERED.
  21. 21. CHARTERED INSTITUTE OF PUBLIC RELATIONS CUT THROUGH COMMUNICATION Questions
  22. 22. Creating communications that engage: A Seven Step Checklist Jamie Pert, Senior Internal Communications Consultant
  23. 23. About Newsweaver Over 400 blue chip and FTSE 100 organisations in 96 countries use Newsweaver to help them inform, engage and inspire employees We work with:
  24. 24. About Newsweaver
  25. 25. Step one: Set Objectives Seven Step Checklist
  26. 26. Step one: Set Objectives What is the business need? How can communication help to accomplish it? What do we need to communicate? What action do we want people to take as a result? What will success look like? How will we measure success?
  27. 27. Step two: Analyse your Audience Seven Step Checklist
  28. 28. Step two: Analyse your Audience Who do we need to communicate with? Where are they based? What languages do they speak? What devices do they use? Can they all access the same tools?
  29. 29. Different time zones and languages
  30. 30. What devices do they use?
  31. 31. Newsweaver Audience Device Type Breakdown Last 90 Days Last 30 Days
  32. 32. Communicating with Remote Workers
  33. 33. Step three: Choose your channels Seven Step Checklist
  34. 34. Step three: Choose your channels Source: Melcrum Benchmarking Data for Communicators 2011
  35. 35. Example: Combining video, email and intranet
  36. 36. Make it easy to move between channels
  37. 37. Step four: Craft your communication Seven Step Checklist
  38. 38. Crafting your communications • What is your objective? • Who do you need to communicate with? • What channels will
  39. 39. Think beyond the written word
  40. 40. Step five: Encourage Engagement Seven Step Checklist
  41. 41. Audience Segmentation – Cut out the clutter
  42. 42. Audience Segmentation – Cut out the clutter
  43. 43. Use a traffic light system for signalling importance
  44. 44. Use comments to start conversations
  45. 45. Step six: Measure your impact Seven Step Checklist
  46. 46. Off the shelf tools…
  47. 47. Include social activity
  48. 48. Provide regular opportunities for feedback Survey Feedback Survey s Polls
  49. 49. Benchmarking statistics
  50. 50. Step seven: Share your results Seven Step Checklist
  51. 51. Share metrics with your organisation Share reports with stakeholders Present results to those leading the change programme Demonstrate business benefits and reinforce the value of Internal Communications
  52. 52. Craft your communication 7 Set objectives Insight & measurement Share your results Use a mix of channels Analyse your audience Get engagement 1 3 4 5 6 11 7 2 Seven Step Checklist
  53. 53. QUESTIO NS?
  54. 54. THANK YOU

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