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CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
CIPR Conference - Morning Workshops
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CIPR Conference - Morning Workshops

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  • 1. CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside
  • 2. CHARTERED INSTITUTE OF PUBLIC RELATIONS YOUR CAREER IN YOUR HANDS COMMA PARTNERS WORKSHOP – 25 SEPTEMBER 2013
  • 3. CHARTERED INSTITUTE OF PUBLIC RELATIONS • Definitions • A good day • Your options • Working environments • Competencies • Considerations • Questions AGENDA
  • 4. CHARTERED INSTITUTE OF PUBLIC RELATIONS DEFINITIONS WHAT IS A CAREER? Career describes an individual’s journey through learning, work and other aspects of life OPPORTUNITY •Can you shape it? •How can you prepare yourself for the future?
  • 5. CHARTERED INSTITUTE OF PUBLIC RELATIONS A GOOD DAY Think of a work day you really enjoyed..(2/3 minutes) Why did it feel good? Think about difference between good day itself and what you are good at? How often do you have days like that? Do you want them all to be like that or different? ..Now let’s think about your role
  • 6. CHARTERED INSTITUTE OF PUBLIC RELATIONS OPTIONS
  • 7. CHARTERED INSTITUTE OF PUBLIC RELATIONS :
  • 8. CHARTERED INSTITUTE OF PUBLIC RELATIONS Gravitas Consulting & coaching Innovation and creativity Leader in design and adoption of vision and standards Business focus Cross functional experience Measurement, research, analysis Channel development Stakeholder management, influencing Professional development Craft especially writing, design Working with suppliers Relationships & networks Planning ability, making things happen Channel in-puts, management
  • 9. CHARTERED INSTITUTE OF PUBLIC RELATIONS SUMMARY Your job – do you like it, or have you outgrown it? What is the right role now, and later? What competencies have you got, what is missing? Are you seeking feedback regularly? Do you need a buddy, a mentor, a coach? Consider other factors for future: culture, commute, training, reward Ask yourself about your family plans and how you will work Are you networking enough, at all? Are you reading and keeping in touch with the industry?
  • 10. CHARTERED INSTITUTE OF PUBLIC RELATIONS FINAL THOUGHTS You can influence your career direction You can and should prepare - luck is what happens when preparation meets opportunity No one way forward - vertical and horizontal moves are common Roles vary enormously - no generic professional qualification A moving feast – client-side, consultancy and interim This is on-going - define and re-define as you grow professionally Be proactive, be brave – your career, your choice
  • 11. CHARTERED INSTITUTE OF PUBLIC RELATIONS QUESTIONS
  • 12. CHARTERED INSTITUTE OF PUBLIC RELATIONS CUT THROUGH COMMUNICATION/ CLIFF ETTRIDGE PAULD’WIT THE TEAM MAKING SURE WHAT MATTERS GETS HEARD
  • 13. CHARTERED INSTITUTE OF PUBLIC RELATIONS GET FIRED!
  • 14. CHARTERED INSTITUTE OF PUBLIC RELATIONS CREATE POSITIVE DISRUPTION
  • 15. CHARTERED INSTITUTE OF PUBLIC RELATIONS LOOK FOR THE SIMPLE HUMAN TRUTH
  • 16. CHARTERED INSTITUTE OF PUBLIC RELATIONS IT’S NOT YOUR MESSAGE
  • 17. CHARTERED INSTITUTE OF PUBLIC RELATIONS TIME TO “WALK THE LINE”
  • 18. CHARTERED INSTITUTE OF PUBLIC RELATIONS EYES DOWN FOR A FULL HOUSE
  • 19. CHARTERED INSTITUTE OF PUBLIC RELATIONS THANK YOU. IDEAS BELIEVED. IDEAS DELIVERED. Contact us: +44 (0) 207 842 3073/ cliffettridge@theteam.co.uk pauldwit@theteam.co.uk
  • 20. CHARTERED INSTITUTE OF PUBLIC RELATIONS Contactus: +44(0)2078423000 ideas@theteam.co.uk 30ParkStreet London,SE19EQ www.theteam.co.uk ©TheTeamBrandCommunicationConsultantsLimited2013.Allrightsreserved. TheTeamBrandCommunicationConsultantsLimitedisalimitedliabilitycompanyregisteredinEnglandand Wales withregisterednumber01381015. RegisteredOffice:1stFloor,30ParkStreet,London,SE19EQPleaserecycleresponsibly Ideas believed. Ideas delivered.THANK YOU. IDEAS BELIEVED. IDEAS DELIVERED.
  • 21. CHARTERED INSTITUTE OF PUBLIC RELATIONS CUT THROUGH COMMUNICATION Questions
  • 22. Creating communications that engage: A Seven Step Checklist Jamie Pert, Senior Internal Communications Consultant
  • 23. About Newsweaver Over 400 blue chip and FTSE 100 organisations in 96 countries use Newsweaver to help them inform, engage and inspire employees We work with:
  • 24. About Newsweaver
  • 25. Step one: Set Objectives Seven Step Checklist
  • 26. Step one: Set Objectives What is the business need? How can communication help to accomplish it? What do we need to communicate? What action do we want people to take as a result? What will success look like? How will we measure success?
  • 27. Step two: Analyse your Audience Seven Step Checklist
  • 28. Step two: Analyse your Audience Who do we need to communicate with? Where are they based? What languages do they speak? What devices do they use? Can they all access the same tools?
  • 29. Different time zones and languages
  • 30. What devices do they use?
  • 31. Newsweaver Audience Device Type Breakdown Last 90 Days Last 30 Days
  • 32. Communicating with Remote Workers
  • 33. Step three: Choose your channels Seven Step Checklist
  • 34. Step three: Choose your channels Source: Melcrum Benchmarking Data for Communicators 2011
  • 35. Example: Combining video, email and intranet
  • 36. Make it easy to move between channels
  • 37. Step four: Craft your communication Seven Step Checklist
  • 38. Crafting your communications • What is your objective? • Who do you need to communicate with? • What channels will
  • 39. Think beyond the written word
  • 40. Step five: Encourage Engagement Seven Step Checklist
  • 41. Audience Segmentation – Cut out the clutter
  • 42. Audience Segmentation – Cut out the clutter
  • 43. Use a traffic light system for signalling importance
  • 44. Use comments to start conversations
  • 45. Step six: Measure your impact Seven Step Checklist
  • 46. Off the shelf tools…
  • 47. Include social activity
  • 48. Provide regular opportunities for feedback Survey Feedback Survey s Polls
  • 49. Benchmarking statistics
  • 50. Step seven: Share your results Seven Step Checklist
  • 51. Share metrics with your organisation Share reports with stakeholders Present results to those leading the change programme Demonstrate business benefits and reinforce the value of Internal Communications
  • 52. Craft your communication 7 Set objectives Insight & measurement Share your results Use a mix of channels Analyse your audience Get engagement 1 3 4 5 6 11 7 2 Seven Step Checklist
  • 53. QUESTIO NS?
  • 54. THANK YOU

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