Back to the future for public sector cipr talk - for distribution

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Back to the future for public sector cipr talk - for distribution

  1. 1. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Dr Mark Pack Head of Digital, MHP CommunicationsCIPRsm
  2. 2. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONSCIPRsm
  3. 3. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONSWrongWrongWrongP.S. WrongCIPRsm
  4. 4. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS1. Change is not inevitable2. The lessons aren‟t so newCIPRsm
  5. 5. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Or in other words: 1. Books are still with us 2. Humans are still humansCIPRsm
  6. 6. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Anti-smoking campaigns: 1. Cutting edge advertising techniques 2. Psychology and behavioural economics 3. Much more than just advertsCIPRsm
  7. 7. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Pro-voting campaigns: 1. Tedious „direct mail‟ 2. Traditional marketing only 3. People in soaps don‟t voteCIPRsm
  8. 8. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS1. Change is hard: “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to lead the introduction of a new order of things” – Machiavelli2. Technical expertise is precious3. Being neutral often hinders being effectiveCIPRsm
  9. 9. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONSBus stop photo courtesy of Diamond Geezer on Flickr. Some rights reserved. CIPRsm
  10. 10. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONSCIPRsm
  11. 11. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS When did you last see an email sign-up box on the front of a council website?CIPRsm
  12. 12. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Lessons from the Romans: 1. Put your information where audience is 2. Spice up news with human colour (and cats) 3. Make it easy to share 4. If you don‟t communicate, someone else willCIPRsm
  13. 13. THE BOOK IS COMING… Share This: The Social Media Handbook for PR Professionals Published 20 July Available for pre-ordering at 15% discount: http://amzn.to/ShareThisCIPRCIPRsm
  14. 14. Questions? P.S. http://amzn.to/ShareThisCIPRCIPRsm
  15. 15. THANK YOU The next two Social Summer sessions are: Social Media and the Third Sector- 14 June Social Media Newsrooms– 28 June…and you can ask further questions on @markpackCIPRsm
  16. 16. CIPRsm

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