THE BIRTH OF THE PRESS RELEASE 1906: 53 people drown in thes Atlantic City rail disaster when a train derails on a bridge Ivy Lee writes a press release giving the railway company’s version of events The New York Times prints the release word for wordCIPRsm
BUT THE DECLINE OF NEWSPAPERSIS NOT THE DEATH OF NEWSCIPRsm
MEDIA HABITS IN THE UK 9 million national newspapers are sold every day1 Radio 4 attracts 7 million listeners a week2 More than 500,000 people downloaded the Guardian’s free iPad app3 Nearly 5m people a day browse Mail OnlineSources: 1 – ABC national daily newspaper circulation without bulks Jan 2011; 2 - Rajar February2012; 3 – The Guardian; 4 – ABCe December 2011CIPRsm
THIS CHANGING WORLD PRESENTS OPPORTUNITIESCIPRsm
(SOCIAL) MEDIA RELATIONS Journalists are avid Twitter users so build relationships there What multi-media output are your media contacts creating, and how can you help? Do you have an escalation process for press enquiries that come via social media?CIPRsm
THANK YOU – AND QUESTIONS? The next two Social Summer sessions are: Real Time Public Relations – 17 May The Future of Broadcast – 24 May @HelennowCIPRsm
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