X-IO TechnologiesBalancing Performance & Reliability20th March 2013Gavin McLaughlinSolutions Development DirectorX-IO Inte...
Who are X-IO?• Enterprise Storage vendors since 1997• Former division of Seagate – charged  with designing zero touch, hig...
Global Customers3              X-IO Technologies – Confidential
Gavin McLaughlin• 26 Years in IT Industry• Focus on helping organisations build  solution stacks with enterprise storage• ...
State of the Market           X-IO Technologies – Confidential
The Storage Market is Evolving                             2008: Applications are being                             starve...
Market ClarityHow clear are you about the benefits offered by flash-only arrays vs.traditional HDD arrays?80%70%60%50%40%3...
Clear ConfusionWhat are the three main differences between flash-only arrays andhybrid (mixed flash and hard disk) arrays?...
Barriers to solving problemsWhat are the biggest barriers about purchasing and implementingHigh Performance storage?      ...
Achieving the Best of Both WorldsBalancing Cost, Growth & Risk         Traditional                             High       ...
Achieving the Best of Both WorldsBalancing Cost, Growth & Risk                                                           •...
What’s the ideal solution ?Which of the following is the most ideal storage solution for yourbusiness? 80% 70% 60% 50% 40%...
Performance where it’s neededIntelligent                                        Hyper ISEStorage                          ...
The X-IO Effect                            Reduced virtualisation support calls byLarge Housing Association               ...
Storage is all about Balance•   Hard drives are far from dead        Capacity where it’s needed•   Flash is a tool, not a...
THANK YOUGavin McLaughlin+44 7973 264246gavin@x-io.com
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Roger Walton, VP EMEA at X-IO Technologies - Flash Storage: Solving Business Solutions or Just Another Tool?

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Roger Walton, VP EMEA at X-IO Technologies spoke at the CIO Event, March 2013

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Roger Walton, VP EMEA at X-IO Technologies - Flash Storage: Solving Business Solutions or Just Another Tool?

  1. 1. X-IO TechnologiesBalancing Performance & Reliability20th March 2013Gavin McLaughlinSolutions Development DirectorX-IO International
  2. 2. Who are X-IO?• Enterprise Storage vendors since 1997• Former division of Seagate – charged with designing zero touch, high performance storage from hard drives• Over 7,000 ISE units installed• Already proven in 28 of Fortune 100• Based in Colorado, US with offices in EMEA and Asia• Focused on next generation of highly available storage with seven year duty cycles X-IO Technologies – Confidential
  3. 3. Global Customers3 X-IO Technologies – Confidential
  4. 4. Gavin McLaughlin• 26 Years in IT Industry• Focus on helping organisations build solution stacks with enterprise storage• Based in UK but international focus• Speakers at many events and conferences and author of storage marketplace change press• Currently focused on helping customers cut through the hype and marketing around high performance storage X-IO Technologies – Confidential
  5. 5. State of the Market X-IO Technologies – Confidential
  6. 6. The Storage Market is Evolving 2008: Applications are being starved of performance by SAN controllers. Storage teams in control.2012: The fight backby the applications,Oss and Hypervisorsis out there. Storageshould focus on itscore strengths and notjust vendor lock-in6 X-IO Technologies – Confidential
  7. 7. Market ClarityHow clear are you about the benefits offered by flash-only arrays vs.traditional HDD arrays?80%70%60%50%40%30%20%10% 0% Total 1001-3000 employees More than 3000 employees Financial services Manufacturing distribution and transport Retail, Other commercial sector Very unclear Quite unclear Quite clear Very clear There are no benefits X-IO Technologies – Confidential
  8. 8. Clear ConfusionWhat are the three main differences between flash-only arrays andhybrid (mixed flash and hard disk) arrays? Size Sector More than Retail, distributi Other 1001-3000 Financial Total 3000 Manufacturing on and commercial employees services employees transport sectorFlash-only arrays are faster 76% 78% 74% 76% 80% 72% 76%Flash-only arrays use less 75% 72% 78% 64% 68% 84% 84%power/coolingFlash-only arrays take up less 60% 60% 60% 52% 60% 56% 72%spaceFlash-only arrays are more reliable 40% 40% 40% 32% 40% 52% 36%Flash-only arrays are easier to use 21% 18% 24% 32% 28% 12% 12%than HybridFlash-only arrays cost the same as 16% 20% 12% 20% 12% 24% 8%Hybrid arraysOther (please specify) 0% 0% 0% 0% 0% 0% 0%There are no major differences 4% 4% 4% 8% 4% 0% 4% X-IO Technologies – Confidential
  9. 9. Barriers to solving problemsWhat are the biggest barriers about purchasing and implementingHigh Performance storage? Size Sector 1001- More than Retail, Other 3000 3000 Financial Total Manufacturing distribution commercial employee employee services and transport sector s sCost 75% 74% 76% 68% 76% 68% 88%New & unproven 56% 58% 54% 56% 64% 44% 60%Validity of claims 27% 20% 34% 28% 28% 40% 12%Complexity 24% 30% 18% 28% 16% 28% 24%Yet another silo 11% 10% 12% 16% 12% 8% 8%Unknown vendors 7% 8% 6% 4% 4% 12% 8% X-IO Technologies – Confidential
  10. 10. Achieving the Best of Both WorldsBalancing Cost, Growth & Risk Traditional High Enterprise Performance HDD Storage Flash Storage Strengths Strengths Price I/O Performance Proven Technology Low Latency Low Risk Low Power* Weaknesses Weaknesses Latency Finite Lifetime Perceived Reliability Mixed workload ability Density / Scale Cost X-IO Technologies – Confidential
  11. 11. Achieving the Best of Both WorldsBalancing Cost, Growth & Risk • Only real- Traditional High time Hybrid Enterprise Performance Storage HDD Storage Real-Time Flash Storage available Hybrid • High Hard Drives for… Storage Flash Drives for… Capacity Performance Low LatencySequential Workloads Balanced Random Workloads • Low Power Longevity Performance Footprint • True Cost Balance of Reliability Cost, Risk & Growth • Unique 5 year inclusive warranty X-IO Technologies – Confidential
  12. 12. What’s the ideal solution ?Which of the following is the most ideal storage solution for yourbusiness? 80% 70% 60% 50% 40% 30% 20% 10% 0% Total 1001-3000 employees More than 3000 employees Financial services Manufacturing distribution and transport Retail, Other commercial sector Mix of hard disk & enterprise grade flash with real-time tiering of data All hard disk based, with SSD cache All flash based, enterprise grade All hard disk based All flash based, consumer grade X-IO Technologies – Confidential
  13. 13. Performance where it’s neededIntelligent Hyper ISEStorage withElement CADP High Availability Consistent Scale-Out Accelerated Performance Management PerformanceDelivering Delivering Zero-TouchHighest IOPs in Risk Reliability SSD performancethe Storage Growth Cost with low cost, TCOmarketplace and operationalwith HDDs simplicity X-IO Technologies – Confidential
  14. 14. The X-IO Effect Reduced virtualisation support calls byLarge Housing Association 80% with capex spend at less than 70% UK of incumbent storage vendor Industrial Manufacturer Reduced SAP Transaction times by 90% Germany with an investment of $100,000 Reduced “close of business” time from 4 Retail Banking ISV hours to 40 minutes and changed EMEA storage footprint by 93% Cloud Services Provider Increased I/O performance by 25x and UK improved VM deployment speed by 20x X-IO Technologies – Confidential
  15. 15. Storage is all about Balance• Hard drives are far from dead  Capacity where it’s needed• Flash is a tool, not a solution  Activity based tiering can be dangerous – Use real time IO analysis• The storage marketplace is changing  Storage should provide performance and reliability – not whistles and bells• Look at 5 year TCO, not just acquisition price  Also balance £/GB and £/IOP – Not mutually exclusive X-IO Technologies – Confidential
  16. 16. THANK YOUGavin McLaughlin+44 7973 264246gavin@x-io.com

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