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Josko Grljevic, IS Director at thetrainline.com - Agile piratisation

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Josko Grljevic, IS Director at thetrainline.com spoke at the CIO Event UK 2013

Josko Grljevic, IS Director at thetrainline.com spoke at the CIO Event UK 2013

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  • Make more contemporary …..Data Science drum and base of IT These guys are the precious commodity in analytics. –Grunt and Tech are important but the people make the difference journey data – real time.- quick feedback loop – promotion, land grab, better product developmentRetailers doing it for years. Can figure out whether youre on holiday by your toilet paper purchaseAmex predict a mans probability of divorce 2 years before it happens – but take this to a new level
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    • 1. Agile Piratisation – rise of the nimble The rise of the modern day Jack Sparrow Josko Grljevic http://dentexsoapbox.wordpress.com
    • 2. Who are we? Train ticket retailer – e-commerce business with multiple fulfilment channels, high transaction volumes High Volume – >0.5 billion journey requests, – >20 million txns, – >100 sites, – 9m visits per month to our trainline.com website – Most visited UK travel booking website (more than , BA, EasyJet etc.) – Over 100,000 daily visits to our various mobile apps TRAINLINE.com Development – Software Development team – 100 – 240 strong – Based across two continents TOC TMC CORPORATE
    • 3. Agility Fundamental components in a business context Anticipate Sense Respond Adapt
    • 4. Victims of Success
    • 5. Drosophila or Dugong? • Cheap to raise, • Give birth to single calf • Breed prolifically in small bottles • Long gestation period – 15 months • Breeding age of about ten days • • Large-scale multi-generational breeding experiments can be performed rapidly. Reached sexual maturity between~ 810 years. • Give birth to only a few young in their lifetime
    • 6. Stylised Product Development Process Governanc e Governanc e Governanc e Infra Support Concept HL Design/ Discovery Detail Lag Design/ & Discovery Cost Detail Design/ Discovery Developmen t/ Build Testing Testing Lag Release & Managemen Cost t Live 3rd Party Support Iteration 1 Iteration 2 Iteration … Product def Mkt Research Test Market Profitability Test Market Test Business case Market Test Market Test Market statement Report Sales Report Analysis Sales Report Sales Report Sales Report Sales Report Project Planning, Business Modelling Quantitate Market Analysis Market Assessment, Product Strategy Support Model/SLA’s Lag & App Support Cost Integration Infrastructur Infrastructur Infrastructur ee e Lag & Cost Financial Governance Commercial Technical Legal
    • 7. Tech Start-up makeup (generic view BTW) Tech-savvy early adopters – geared for iterative feedback Collaborative distributed – community Product ownership – shared objective Motivation: Autonomy Mastery Purpose
    • 8. Stylised Start-up Product Development Process Integration Concept Infrastructur e Developmen t MVP Testing Live App Support
    • 9. Failure is Good Welcome Failure! • Fail Early “Negative results are just what I want. They’re just as valuable to me as positive results. I can never find the thing that does the job best until I find the ones that don’t.” ― Thomas A. Edison • Fail Fast • Fail Often “If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search. ... I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labour.” - Nikola Tesla
    • 10. Data “Data Science is the new Rock & Roll of IT “
    • 11. Outcomes
    • 12. Product Development Environment Public Cloud Services • • • • • • • Lowering the barrier for entry “Disposable” commodity Ubiquitous Agile Hardware, Software, Platforms • Information & Data Payments & fulfilment Product sourcing Integration & Knowledge Agility Rapid Product Development (Drosophila)
    • 13. Trappings of Success Information Agility
    • 14. Response Ignore Neutralise Compete
    • 15. Conclusion Start-ups Established • Want to be something • Already are something • Relatively low cost of failure • Brand/reputation • Unproven • Proven • Multi-skilled, all hands on deck • Clear roles and responsibilities with distinct silos • Flat, networked & co-operative structure • Hierarchical structure with rules • May come and go – fluid/transient • Stand the test of time (less certain these days) Lower barrier for entry: Cloud, Information, etc. Motivation: Autonomy Mastery Purpose
    • 16. Thank you …