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Bob Plumbridge, CTO EMEA at Hitatchi Data Systems - Making information matter

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Bob Plumbridge, CTO EMEA at Hitatchi Data Systems spoke at the CIO Middle East Event April 2013

Bob Plumbridge, CTO EMEA at Hitatchi Data Systems spoke at the CIO Middle East Event April 2013

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  • Hello and welcome. I’d like to share some information with you today – not just about our business, but about how we can help yours.
  • Hitachi Data Systems draws on the rich resources of our parent company, Hitachi, Ltd. Hitachi is one of the world’s largest integrated electronics companies with an innovation budget of $5B (FY11). Our solutions are central to Hitachi’s social innovation strategy, which aims to improve quality of life through advanced social infrastructure supported by sophisticated data center solutions.
  • As your reliance on information increases, so does the volume of information your business must manage. In 2011, over 1.8 exabytes of data were created. But by 2020, more than 35,000 exabytes (or 35 zettabytes)will have been created — that’s nearly 20,000 times today’s amount.
  • ----- Meeting Notes (4/12/12 08:53) -----Data Growth: data about customers. data about transactions. data about
  • Allowing applications to now use our search to discover all genomic data to analyze and correlate even more
  • Turn data to information.Make information in social innovation.Social innovation for a better world.
  • Transcript

    • 1. Bob Plumridge CTO EMEA22nd April 2013
    • 2. DEEP INNOVATION RESOURCESINNOVATION BUDGET Founded in 1910 US$118B FY11 900 subsidiaries 324,000 employees More than 760 PhDs#38 in the 2012 FORTUNE® Global 500INTRODUCTION
    • 3. “HITACHI ON TOP IN ALL 6 CATEGORIES”
    • 4. INFORMATION IS GROWING EXPONENTIALLY2011 2020EXABYTESSOURCE: IDCMARKETDYNAMICS
    • 5. Increase efficiency and utilization of resourcesand meet required service levelsFree data from applications and infrastructure,implement governance, and provide informationmore effectivelyCHALLENGES BECOME OPPORTUNITIESDiscover, analyze and leverage data to uncover newinformation for competitive advantageDATAGROWTHCOSTCOMPLEXITYMARKETDYNAMICS
    • 6. THE INFORMATION CHALLENGE
    • 7. SINGLE VIRTUALIZATION PLATFORM FORINFRASTRUCTURE, CONTENT AND INFORMATIONOUR INTEGRATED STRATEGYWILL GET YOU THEREINFRASTRUCTURE VIRTUALIZATION, MOBILITY INTEGRATED MANAGEMENT DATA CENTER CONVERGENCE INFRASTRUCTURE ON DEMANDCONTENT SEARCH, DISCOVER AND INTEGRATEINDEPENDENT OF APPLICATIONS ON DEMAND CONTENT ARCHIVING AS A SERVICEINFORMATION ANALYTICS INTEGRATION BUSINESSINTELLIGENCE BIG DATAVISIONANDSTRATEGY
    • 8. DATA SOURCES TODAY AND TOMORROW
    • 9. BIG DATA TOMORROWHitachiTransportationBullet Trains• Track/train sensors• Keep trains on schedule• Proactive maintenance• Telemetry from seismic sensors• Time series data• Operational data from sensors• Insight for fleet managersHitachi PowerPower StationsHitachiConstructionExcavatorsHitachi StorageArray Products• Insight to operational status• Hi-Track proactive maintenance• Product analytics and telematicsBig DataAnalyticsINFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUD
    • 10. #1Chicago#2London#3SingaporeCloudPUSHING DATA TO THE CLOUD- PRIVATE TO HYBRID The cloud movement isforcing applications vendorsto change‒ Applications are packaged into cloudframeworks to automate delivery‒ Applications are supporting RESTas a common object storage APIDatabaseEnterpriseEcosystem BackupEmailREST APIINFORMATION CLOUDCONTENT CLOUDINFRASTRUCTURE CLOUDCollaboration
    • 11. IN THE BEGINNING…10 Billion USD/TB2150 Lbs (975kg)4.4 MB usable capacity1200 RPM50 24 inch (.6 meters) platters
    • 12. MUCH PROGRESS HAS BEEN MADEMEASUREMENT Improvement by 2010Aerial Density(sq. inch)35,000,000xCost per capacity 7,600,000xVolume capacity(cubic inch)622,100,131xLatency 8xSeek Time 102xData Rate 11,719Seagate: “With HAMR recording technology, we could be seeing100TB-300TB drives by 2020-2025.”
    • 13. Hitachi Flash Technology Vision And RoadmapEnd To End EcosystemHitachi Data Systems Confidential – NDA RequiredHighly efficient and resilientflash-optimized storage controllerAugustHigh performance and writeendurance flash controllerAugustHigher capacity and lowenvironmental flash form factorQ4Flash-awarestorage controller1H12013End-to-end data managementand integration with server tierNextFlash everywhere optionsacross application I/O pathNextVSP flash accelerationHigh performance embedded flash controller- >5 yrs endurance for enterprise workload- Zero block compression-Secured eraseThin provisioning global wear levelingLeading writes performancePB capacity in smallest footprintBest environmental per TB40% lower bit costServer flash tierintegration with storagesub-LUN tieringDedicatedand specializedflash optionHitachi Data Systems Internal and Hitachi TrueNorth Partner Confidential
    • 14. Hitachi Accelerated Flash Storage Flash Enclosure has new form factor slots for FMDDrivechassisFlashenclosureControllerHitachiFlash Controller
    • 15. INFORMATIONINFORMATIONCORRELATIONDEEP DATA ANALYTICSACROSS STRUCTUREDAND UNSTRUCTUREDSOURCESREAL-TIME SCALEINFORMATIONCONTENTINFRASTRUCTUREVISIONANDSTRATEGY
    • 16. THE ENVIRONMENT 9 Production Sites and R&D Centers Analytics: includes genome modeling and comparison, attributeidentification, pathological gene analysis Data Growth: expected to grow 4PB per year Storage: existing EMC Isilon; expanded by adding Hitachi NASinstead of EMC Why HDS: high performance company with an integrated lifecyclestrategy that includes HCP and HDDSINFORMATION AT WORKAN ADVANCED GENOMICS INSTITUTEINFORMATIONCONTENTINFRASTRUCTUREMODELING ANDANALYTICSGENOMICSEQUENCINGDIGITAL ARCHIVE OFPROCESSED RESULTSSEARCH ACROSSDATA AND RESULTSPRE-PROCESSEDDATA REPOSITORYUNIVERSITYHOSPITALVISIONANDSTRATEGY
    • 17. Let us solve your immediate problemsAND build a path for the future.We help you realize NEW valuefrom your data by transforming datainto information.NEW INFORMATION =NEW OPPORTUNITIESINNOVATEWITHINFORMATION
    • 18. THANK YOU