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Social media september 2012

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Social Media presentation by Adam Gray at CIM Digital Marketing Bootcamp, 14 September UH Hatfield

Social Media presentation by Adam Gray at CIM Digital Marketing Bootcamp, 14 September UH Hatfield

Published in: Business

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  • 1. CIM Digital Marketing Bootcamp Social MediaThursday, 27 September 12
  • 2. You’re all marketers... © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 3. you believe in SM © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 4. Why? © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 5. Why Social Media? LinkedIn Twitter Facebook 1000 750 500 250 0 7/2008 1/2009 7/2009 1/2010 7/2010 1/2011 7/1011 1/2012 7/2012 © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 6. 2026 = human beings! © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 7. Why? © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 8. © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 9. Reality check 1. China - 1.35 bn 2. India - 1.2 bn 3. Facebook - 965m 4. YouTube - 600m 5. Twitter - 500m 6. America - 315m 7. Indonesia - 237m 8. Brazil - 193m 9. Pakistan - 180m 10. LinkedIn - 175m © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 10. Social Networks © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 11. • Club Penguin • Amazon • Moshimonsters • Ebay • Pottermore © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 12. So what? © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 13. Why do it? SEO PPC WWW Social Advertising © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 14. MUST SHOULD COULD © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 15. MUST © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 16. Passive social presence © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 17. 1. being found by searches 2. letting people connect as they want 3. social leverage © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 18. 1. being found © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 19. MUST • be there • 100% complete information you • write like you care • regular updates • appropriate links • imagery © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 20. What do you do? • Google Keyword Tool • identify what people search for • competition • what can your business produce • who do you want to talk to © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 21. Thursday, 27 September 12
  • 22. © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 23. 2. connect as others want © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 24. LinkedIn Facebook Twitter Google+ YouTube © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 25. LinkedIn Pinterest Eventbrite Facebook Klip Vimeo Twitter 4Square Slideshare YouTube Flickr Latitude G+ Picassa Endomondo © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 26. 3. Social Leverage © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 27. this is THE MOST important element © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 28. friends of you friends friends 130 16,900 © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 29. 500 connections © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 30. 250,000 © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 31. © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 32. © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 33. SHOULD © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 34. You have a “passive social presence” © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 35. 1. interact with people 2. regular conversations 3. make sure you listen as well as talk © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 36. 1. interact with people © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 37. him you me her © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 38. Build your own... ...why re-invent the wheel? © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 39. • join groups • listen • comment • share • discuss • help © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 40. Thursday, 27 September 12
  • 41. la la la-la laThursday, 27 September 12
  • 42. Thursday, 27 September 12
  • 43. 2. regular conversations © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 44. Thursday, 27 September 12
  • 45. Thursday, 27 September 12
  • 46. Thursday, 27 September 12
  • 47. Thursday, 27 September 12
  • 48. 3. make sure you listen as well as talk © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 49. listen to what people are saying about © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 50. • you • your brand • your industry • your competitors • opportunities © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 51. • Google Alerts • Tweetdeck/Hootsuite • Twittersearch © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 52. COULD © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 53. luck © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 54. • measure • monitor • understand • keep moving the baseline • overall digital strategy © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 55. measure the results of your actions © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 56. • Sprout Social • Radian6 • Hootsuite • Trackur • Meltwater • 20 Feet • Beevolve • Brandwatch • Tweetdeck • Netvibes • Lithium Insights • Google • Alterian © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 57. © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 58. Why would you do all of this measurement? © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 59. • Not worshipping false gods! • Improving performance • Calculating ROI © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 60. followers = listeners © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 61. • ROI • followers • retweets • comments © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 62. ROI = £ © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 63. (A/B) x C x D ROI = ExF A = many hits on your website do you need to generate each new client. B = many tweets/updates you need to send to each follower on average to generate one hit on your website C = many followers/connections you have D = average value of a customer over whatever time period you want to measure ROI E = cost per hour of your marketing function F = average time taken to produce a tweet/update expressed as a fraction of an hour © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 64. Social Media is... © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 65. a chance to innovate © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 66. Success comes from leading, not following © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 67. • Levi’s ‘friendstore’ • BlendTec “Will it Blend?” • Smirnoff Nightlife Exchange • Old Spice man vs Fabio © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 68. But everyone gets... © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 69. • market insight • leverage relationships • visibility in a global/local market • realtime measurement • accountability © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 70. luck © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 71. Questions? © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12
  • 72. Adam Gray adam@grayuk.com 07779 572122 © Adam Gray Social Media 2012 - www.GrayUK.comThursday, 27 September 12

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