Social media presentation ian mckendrick

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Social Media: a copy of the presentation delivered by Ian McKendrick, founder of Superblog from the CIM Hertfordshire, Social Media Marketing Boot Camp held at the University of Hertfordshire Business School on 16 September 2011

Published in: Business, Technology
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Social media presentation ian mckendrick

  1. 1. Is Social Media a Fad? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  2. 2. I wish I knew of someone who could...I wish I knew of someone who could... I wish I knew of someone I wish I knewwho could... I wish I knew of someone of someone who could... who could...I wish I knew I wish I knew of someone of someone who could... who could... I wish I knew of someone who could...
  3. 3. I wish I knew of someone who could... I wish I knew of someone who could... I wish I knew of someone I wish I knew I wish I knewwho could... I wish I knew of someone of someone of someone who could... who could... I wish I knew who could... of someone I wish I knew who could... of someone I wish I knew I wish I knew who could... of someone of someone who could... who could... I wish I knew I wish I knew I wish I knew of someone of someone of someone I wish I knew who could... who could... who could... of someone who could...I wish I knew I wish I knew of someone I wish I knew of someone who could... of someone I wish I knew who could... I wish I knew who could... of someone of someone who could... who could... I wish I knew of someone who could... I wish I knew I wish I knew I wish I knew of someone of someone of someone who could... who could... who could... I wish I knew of someone who could...
  4. 4. I wish I knew of someoneI wish I knew who could... of someone who could... I wish I knew of someone who could... I wish I knew of someone who could... I wish I knew of someone who could...
  5. 5. Social Bookmarking http://www.commoncraft.com/bookmarking-plain-english
  6. 6. Some Practical Examples
  7. 7. Pete Cashmore - 2007
  8. 8. http://mashable.com/
  9. 9. How Mashable measure success • 7 figure annual revenue • 8 Million unique visitors • 12 million monthly page views • 1.5 million Twitter followers • 300,000 Subscribers • Consistently top Digg and Tweetme lists
  10. 10. Mashable’s Success • Don’t plan it, just do it • Focused and work hard • Write for the web • Write compelling headlines • Appeal to mainstream • Deliver awesome content • Encourage sharing • Go directly to the source • Offline presence
  11. 11. http://satnavvoices.com/
  12. 12. http://twitter.com/kdburnett
  13. 13. http://www.youtube.com/user/foodwishes
  14. 14. http://www.youtube.com/watch?v=owGykVbfgUE
  15. 15. http://www.youtube.com/watch?v=uLTIowBF0kE
  16. 16. Demonstrate “Value”How can you demonstrate how your business can change the lives of yourcustomers for the better?
  17. 17. http://www.youtube.com/watch?v=L1HVGVZG1g8
  18. 18. http://www.youtube.com/watch?v=uZ7-n930zJo
  19. 19. Network research sites• Wikipedia.com• Traffikd.com• Mashable.com• Google.com• Matthuggins.com• SuperBlog.biz• Ianmckendrick.com• SuperBlog.biz/presentation-downloads/
  20. 20. 10 things you could be doing1. Create a strategy – what - why – how etc.2. Profiles and branding – corporate/personal3. Decide on sites and landscapes4. Define metrics and measure5. Build a community6. Create/Provide “Awesome” content...7. ...with “Compelling” titles8. Define “Calls to Action”9. Recruit Champions / Trailblazers10.Stop selling – Engage & Benchmark
  21. 21. Questions
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