Paid search, CIM digital bootcamp, April 2013 - Lyndon Wright, 2buy1click com

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Paid search (PPC) presentation from Lyndon Wright, 2buy1clicks at CIM Digital Marketing Bootcamp, Peterborough, April 2013

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Paid search, CIM digital bootcamp, April 2013 - Lyndon Wright, 2buy1click com

  1. 1. Google Adword is DeadLong Live GoogleAdwordsA peek inside a real Google Adwords accountto see the good the bad and the ugly!Lyndon Wright - Online Marketer
  2. 2. What is Google Adwords?How does it work? See Live Example
  3. 3. Google Flowchart - Sell
  4. 4. Google Flowchart - Lead Capture
  5. 5. How Can They Pay That Much PerClick?Its their business model!Lets look at the numbers• Adwords -> Sales = Cost• Adwords -> Build List = Asset
  6. 6. Keyword ResearchHow To Select Keywords in Adwords
  7. 7. Keyword Types• Keyword Typeo Problem - my headacheso Generic solution - headaches pain reliefo Branded solution - Hedexo Specific product name - hedex extra 16 tablets• Research keyword modifierso besto newo top 10o award winning• Buying keyword modifierso low costo discounto offero saleo free
  8. 8. A Real Customer Case Study• Inside an adwords account (All settings arewrong!) See example• Match type - Keyword ToolExample Match Type[playground equipment] Exact"playground equipment" Phraseplayground equipment Broad-playground Negative match
  9. 9. Takeaways• Big 3 Mistakeso Using Default settingso Put ad on both Search and Content networko Not measuring the conversion (or not having aconversion)• 3 Unfair Trickso Use broad match and google analytics report to doautomatic keyword researcho Copy the best ad and make it bettero The offer is king - Give the King the most attention
  10. 10. Further Tricks and TipsExchange your business card for a copy of this report

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