Maximising your sales and building your reputation through social media

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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011

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Maximising your sales and building your reputation through social media

  1. 1. Maximising Your Sales and BuildingYour Reputation Through Social Media Jeremy Spiller May 2011
  2. 2. Do you remember this… Only 3 channels?
  3. 3. and these?…when it was raining
  4. 4. And even these?
  5. 5. Then along came this… The Web
  6. 6. And then this lot arrived…
  7. 7. It’s all changing all the time
  8. 8. When it comes to social media…Which ones? When? Why? Who? What? What if?
  9. 9. And there’s lots of stats
  10. 10. Half a billion blah blah blah…
  11. 11. And lots of ‘gurus’, ‘experts’, ‘mavens’…
  12. 12. reallyBut what does it all mean to you and me?
  13. 13. The concept
  14. 14. The Dunbar Principle 150 22,500 social media drives this
  15. 15. Why bother…?
  16. 16. Marketing Effectiveness
  17. 17. Marketing Effectiveness Source: Forrester Research
  18. 18. It’s about MUCH more thanprospective customers…
  19. 19. Such as…Referrers InfluencersJournalists informers
  20. 20. Find your listening posts
  21. 21. But there are others
  22. 22. How do we find them?
  23. 23. Use… Search Alerts
  24. 24. Ask
  25. 25. TweetdeckHootsuite
  26. 26. Have a plan
  27. 27. Measure
  28. 28. You need a toolbox
  29. 29. Gadgets and apps
  30. 30. IDs and profiles
  31. 31. You need the right people
  32. 32. Hubs and Spokes
  33. 33. A Hub? 41
  34. 34. Could be Facebook Pages
  35. 35. Could be a blog
  36. 36. Could be a web site
  37. 37. Could be a LinkedIn Group
  38. 38. The content must be good
  39. 39. Social objects; issues are best
  40. 40. Think User Generated Content (UGC)
  41. 41. Arriving soon near you…
  42. 42. Sign up pageEmail
  43. 43. guildford gym 1 gym guildford 1 gym hounslow 1 gym leicester 1 gym liverpool 1 gym manchester 1Fastest growing gym chain inthe UK
  44. 44. But does it work for B2B?
  45. 45. Yes
  46. 46. Amex Express OPEN
  47. 47. Amex Express OPEN has increasedunique visitors over the past yearto nearly 2 million
  48. 48. And there is…
  49. 49. Do you use LinkedIn?
  50. 50. Have you completed your profile
  51. 51. Join Groups
  52. 52. And be active
  53. 53. CIM Groups
  54. 54. Online Marketing Excellence
  55. 55. Grow relevant followers Business card Website Email signature Events Collateral
  56. 56. Measure and track ROI
  57. 57. Reputation and topics of interest
  58. 58. Analytics
  59. 59. If you want to pay to monitor and measure Brandwatch Radian6
  60. 60. Or if you don’t…
  61. 61. So to sum up…1. It’s about more than prospective customers2. Plan your strategy and set objectives then…3. Find your listening posts4. Sort out your toolbox5. Think Hub and Spoke6. Create the best content you can for your Hub7. Engage and be active ie DO IT8. Measure and monitor
  62. 62. And you will surely go from this to this
  63. 63. Thankyou and Questions
  64. 64. If you’d like a copy of the digestof the Forrester report…
  65. 65. White Hat Media info@whitehatmedia.com www.whitehatmedia.com 01273 704771To follow us on Twitter http://www.twitter.com/whitehatmediaMy LinkedIn profile http://uk.linkedin.com/in/jeremyspiller

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