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Influencing consumer behaviour jo daniels bitc

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Presentation from Joanna Daniels, BITC at the CIM Good Marketing Conference, ARU Chelmsford on 30 November 2012

Presentation from Joanna Daniels, BITC at the CIM Good Marketing Conference, ARU Chelmsford on 30 November 2012

Published in Business , News & Politics
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Transcript

  • 1. GOOD MARKETING CONFERENCEJOANNA DANIELSBUSINESS IN THE COMMUNITYwww.bitc.org.uk
  • 2. www.bitc.org.uk
  • 3. Page title, 28pt, Arial Bold THE ROLE OF THE MARKETER?Large text slide, heading 24pt, Arial BoldBody copy 20pt Arial RegularKeep text succinct, et vel molor sit fugiatemque ma in re doluptavoluptusam faccumet ma veribus erum exerum faceritate dolor rem quasexpelendit pro doloriorio que non pro tempor andeles autem ipsum diabo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun.www.bitc.org.uk
  • 4. www.bitc.org.uk
  • 5. PROTECTEDwww.bitc.org.uk
  • 6. www.bitc.org.uk
  • 7. WE ARE CONFUSED... WE HAVE SELECTIVE HEARING... WE FEEL DISEMPOWERED... WE ARE SCEPTICAL...www.bitc.org.uk
  • 8. www.bitc.org.uk
  • 9. THEPage title, 28pt, Arial Bold ROLE OF THE CONSUMER?Large text slide, heading 24pt, Arial BoldBody copy 20pt Arial RegularKeep text succinct, et vel molor sit fugiatemque ma in re doluptavoluptusam faccumet ma veribus erum exerum faceritate dolor rem quasexpelendit pro doloriorio que non pro tempor andeles autem ipsum diabo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun.www.bitc.org.uk
  • 10. “The pessimist sees the difficulty in everyopportunity; an optimist sees the opportunity inevery difficulty” Winston Churchillwww.bitc.org.uk