Email Marketing May 2011

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Email Marketing, a copy of the presentation delivered by Matt Horsup, Itineris from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre

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Email Marketing May 2011

  1. 1. •••••••••
  2. 2. Event Management Content Management System Email Marketing Awards
  3. 3. ••••••
  4. 4. Customer Brand BuildingAcquisitionCustomer Cross / UpRetention Selling
  5. 5. ••••
  6. 6. •••••
  7. 7. ••••••••••••
  8. 8. ••••••••••
  9. 9. ALT TAG ALT TAGS
  10. 10. •••••••
  11. 11. ••
  12. 12. •••
  13. 13. 1. ISP Spam Filter•• 2. Company Spam Filter•• 3. Email client Spam Filter 4. Human Spam Filter
  14. 14. •••••••••
  15. 15. •••
  16. 16. •••••
  17. 17. ••••••••
  18. 18. •••••••••
  19. 19. Soft Bounce Abuse ComplaintType of Company Open Rate Click Rate Hard Bounce Rate Unsubscribe Rate Rate RateAgriculture and Food 23.94% 4.85% 0.97% 2.06% 0.10% 0.38%ServicesArts and Artists 17.53% 3.54% 1.58% 2.54% 0.08% 0.25%Beauty and Personal Care 14.94% 2.65% 0.71% 1.54% 0.09% 0.28%Business and Finance 15.47% 2.77% 2.10% 1.57% 0.04% 0.21%Computers and 15.51% 2.97% 1.12% 1.71% 0.08% 0.30%ElectronicsConstruction 28.70% 8.01% 4.51% 5.81% 0.11% 0.35%Consulting 16.32% 3.30% 2.50% 2.39% 0.03% 0.25%Creative Services/Agency 24.64% 3.08% 1.34% 2.05% 0.06% 0.25%eCommerce 14.98% 3.36% 0.74% 0.88% 0.08% 0.25%Education and Training 16.64% 3.41% 1.42% 2.09% 0.06% 0.20%Entertainment and Events 16.09% 2.98% 0.85% 1.55% 0.08% 0.19%Government 25.66% 5.37% 0.86% 0.89% 0.04% 0.20%Health and Fitness 20.96% 5.73% 3.14% 6.30% 0.06% 0.30%Hobbies 18.45% 4.33% 1.13% 2.08% 0.12% 0.40%Home and Garden 28.20% 4.38% 2.93% 2.68% 0.02% 0.41%Insurance 20.91% 3.03% 2.37% 4.15% 0.10% 0.30%Legal 17.34% 2.49% 0.79% 0.89% 0.02% 0.12%Marketing and Advertising 18.79% 4.13% 1.39% 2.50% 0.08% 0.23%
  20. 20. Campaigns Sent % Opens % Click Thru Website Conversion 20%Email A 5,000 40% = 2000 5% = 100 20 PurchasesEmail B 5,000 12% = 600 1% = 6 1.2 PurchasesCampaigns Sent % Opens % Click Thru Website Conversion 20%Email C 5,000 40% = 2000 4% = 80 16 PurchasesEmail D 5,000 40% = 2000 18% = 360 72 Purchases
  21. 21. ••••
  22. 22. •••••••

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