B2B social media marketing warren knight
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B2B social media marketing warren knight

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B2B Social Media presentation by Warren Knight at CIM Digital Marketing Bootcamp, 1 Nov 2011 Bedford

B2B Social Media presentation by Warren Knight at CIM Digital Marketing Bootcamp, 1 Nov 2011 Bedford

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B2B social media marketing warren knight B2B social media marketing warren knight Presentation Transcript

  • HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT @wvrknight
  • “The same product costs on average three times the cost to produce” - Tony from www.Komodo.co.ukGroupBuy & Flash sale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  • Why is Social Media Important for B2B Marketing? Social Media is about the importance of customers. It empowers Businesses to make meaningful change to better serve your customer and build loyalty. You get honest feedback to build solutions that better meet the customers needs. Understand the wants and needs of the customer, let them tell you.
  • THE BIG NEWS & &Influence Search Rankings What we TWEET matters SHARE matters what people LIKE matters
  • WHAT IS CONTENT MARKETING? Blogging - 434% Google Index Video + Podcasting Email Marketing Flickr, Picasa Social (Twitter, Facebook, LinkedIn) Case Studies, White Papers, Webinars Tumblr, Posterous, etc.All of this is called Inbound Marketing
  • Four Step Process FOUR STEP PROCESS Four Step Process for Social Media SelectionBusiness Goals Measurement Tactics ToolsIncrease sales Leads More prospects Blog – Content is KingGenerate leads Media mentions Media relations TwitterThought leadership Speak opportunity Educate customer YouTubeProduct Launch Customer Channel partners Facebook Fan PageTest Ideas Satisfaction Move customer LinkedInCreate Channels Time To market service online CommunityReduce Support Positive sentiment Trade associations StumbleuponCounter Feedback Service calls Advertise Tumblr If your strategy is stand alone it will fall alone Integration with ALL Marketing
  • BRAND Consistency Brand CONSISTENCY
  • FIND YOUR AUDIENCE
  • LEAD: LISTEN # Hastags RSS Feeds Monitoring’ Folder Streams LinkedIn Advance SearchLinkedIn Advance SearchKeywords in 5 locations  Blogs1. Headline  Websites2. Work Experience  Twitter3. Past Experience  Google.news4. Summary  Cragslist5. Specialities  Wikipedia
  • LEAD: EXPERIMENT MarketMeSuiteSEO Social Automation Bit.ly
  • LEAD: APPLY5 tweets a day Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles1 Post a day Special Offer: Send information about a special offer, promotion, event Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube1 Blog a Week Press Release: Take a picture and load or link to online article Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  • LEAD: DEVELOPAnalytics Measuring Social Media Effectiveness & Engagement 61% 50% 41% 39%
  • All Media Must Be Digital To build brand advocates and engage ...It must be mobile. It must be Spontaneous 50% of all mobile traffic is accounted for by Social Networks It must be easy to access Slidshare (PowerPoint), Sribd (PDF) YouTube (Video) It must do more than simply being a digital version of the traditional message It must be able to make itself more shareable, findable and social Where there is value, there are consumers willing to share it.
  • Case StudyFive days after posting the videos on their specially designed website,Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared. In fact, so popular is this worldwide phenomenon that 210,000 peoplelogged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively
  • United Airlines Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT ...OR
  • 2 HOUR COMPLIMENTARYCOMPLIMENTARY 7 Day E-course SOCIAL MEDIA 7 Day E-course TRAINING • 3 MONTH STRATEGY COMPLIMENTARYCOMPLIMENTARY • TOOLS TO ANALYTICS 7 Day E-course 7 Day E-course • MAKE YOUR BUSINESS MORE SOCIAL • GLOOPLE
  • Social MediaTraining - Mentoring - Consultancy Tell us Warren Knight www.warrenknight.co.uk what Warren Knight e: warren@warrenknight.co.uk t: @wvrknight you Gloople – Making Shopping Social think www.gloople.co.uk t: @gloople