Thriving towardsValue-Based EntrepreneurshipSuvit MaesinceeSasin Institute for Global Affairs (SIGA)
Civilization in the MakingBetween1000-170018thCentury21stCenturySocietyCentricityCommunityPace of ChangeStaticLocalRuralMo...
Country A B CPublicPeoplePrivateSolid Modernity Liquid Modernity• Connectivity• Interactivity• Mobility• VirtualityChangin...
The New Business EnvironmentLocalRegionalGlobal Regional GlobalLocalInterconnected DomainSeparated DomainEconomySocietyEnv...
Managing the UncertaintyNot-KnowingKnowingSelfNot-KnowingKnowingOther(s)PublicSpaceUnknownSpacePrivateSpaceBlindSpace
LowCarbonSocietyCarbonOffshringY2KSocialNetworkingCNNCarbonCreditCAD/CAMGameWiiCSRGlobalPublic SpaceVirtualCultureOpenColl...
Managing the Constraints
IndependenceInterdependenceDependenceManaging the Paradox• Others• Unity• Stability• Engagement• Moral Wisdom• Compliance•...
Entrepreneurialshipin theNew BusinessLandscapeManagingComplexityManagingUncertaintyManagingConstraintsEntrepreneurial Chal...
New RealityNew VisionNew ActionNew MindsetNew Skills-setThe Changing Management LandscapeNewEntrepreneurship
Three Major GapsCapability GapCURRENT FUTUREWhat is our organizationenvironment?Given environmental trends, whatwill be th...
• From the American Century to the Asian Century• From the Age of Prosperity to the Age of Extremity• From the Corporate C...
From the American Century to the Asian CenturyEuropeanCenturyAmericanCenturyAsianCenturyGlobal GDP %1820 70 1913 50 73 200...
The New USA
From the Age of Prosperity to the Age of ExtremityThe Age of ExtremityThe Age of Prosperity InequalityImbalance
The Age of Extremitye.g., floods, droughts and other effectsfrom global warming that occur moreoften with more severe dama...
GlobalLocalGlobalLocal• Terrorism• Mass Productionof Refugees• Extreme Poverty• Genocide• Civil War• Financial Turmoil• Ec...
From the Corporate Centricity to the Citizen CentricityCountryCentricGovernanceCorporateCentricGovernanceCitizenCentricGov...
The Arab SpringCommonDifferencesInequality of PowerInequality of WealthInequality of OpportunityRich RulerPoor RuledDemocr...
Driving ForcesConnectivityVirtualityMobilityInteractivity• Democratization• Individualization• PluralizationCitizenCentric...
DemocratizationDemocratization ofOwnershipDemocratization ofInnovationFrom Private Investorsto Citizen InvestorsFrom Intel...
• Technology enableseveryone to be an expert• Individuals are becomingauthors of their own livesand identities• Individual...
CosmopolitanismCosmopolitanCultureGlobalCultureNationalCultureASIANCultureLocalCultureGlobalismRegionalismNationalismLocal...
Fundamental Shifts at the Corporate Level• From shareholders to stakeholders• From producers to consumers• From unskilled ...
The Changing Management Landscape• From the American Century to the Asian Century• From the Age of Prosperity to the Age o...
Thriving in the New Age of Global Capitalism,we need to…• Reorient the New Management Mindset and Business Paradigm• Redef...
Neo-classical ParadigmThe Earth as a subsystem of theHuman Economy *Ecological ParadigmHuman Economy as a subsystem ofthe ...
Controlling NatureLivingwithNatureBrown Society Brown SocietyGreen SocietyGreen SocietyLivingwithOthersCompeting with Othe...
DependenceCare ShareMake SellSense RespondIndependenceInterdependenceCompeting with OthersLivingwithOthersControlling the ...
• Mass Production•Corporate Governance•Asymmetry of Information•Economies of Scarcity•Owning the Asset•Consumer/Producer•M...
Changes in Marketing OrientationServingCustomer BetterCreatinga Better World4Cs• Company• Customers• Competitors• Communit...
EconomicWealthSocialWell-beingsEnvironmentalWellnessHumanWisdomEconomicWealthSocialWell-beingsEnvironmentalWellnessHumanWi...
Create a New Business ModelBoundedProsperitySustainabilitySecurityStabilityCorporateValue CreationResponsibilityRisksRetur...
EconomicSocialLocal GlobalCorporateGovernanceCorporatePhilanthropyCorporateSocialResponsibilityCorporateSocialEntrepreneur...
Dependence InterdependenceIndependenceSelfOthersBetter-offTrade-offWorse-offRealismIdealismStrategicPragmatismCrafting a N...
The Pre-Crisis Business Value Creation• Short-termism• Taking risks• Financial leverage (Financial Engineering)• Wealth di...
Dependence InterdependenceIndependenceEconomic Value CreationSocial Value Creation• Market Wisdom• Performance• Efficiency...
Setting-up a New Form of OrganizationSocialEnterprisesThirdSectorsPublic PrivatePartnershipPeople Sector Private SectorPub...
DependenceIndependenceSoft PowerHard PowerThe New Entrepreneurial Skills• Assertive• Competitive• Authoritative• Collabora...
Dependence InterdependenceIndependenceThe New Set of Entrepreneurial CapabilitiesIntegrateHomogenizeStabilizeIndividualize...
Building a New EntrepreneurThinkingDoing Being
Run a business Drive the industryGlobal VentureBusiness VentureTen Commandments ofValue Based EntrepreneurshipsPropensity ...
Every morning in Africa, a gazelle wakes up.It knows it must run faster than the fastest lion or itwill be killed.Every mo...
“If You want to go quickly,go alone;if you want to go far,go together.”African Proverb
“It is not the strongest ofthe species that survive,nor the most intelligent,but the one most responsiveto change.”Charles...
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Thriving towards valued based entrepreneurship - Dr.Suvit Maesincee

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  1. 1. Thriving towardsValue-Based EntrepreneurshipSuvit MaesinceeSasin Institute for Global Affairs (SIGA)
  2. 2. Civilization in the MakingBetween1000-170018thCentury21stCenturySocietyCentricityCommunityPace of ChangeStaticLocalRuralMonthsGrowthInternationalUrbanDaysDynamicTransnationalVirtualSeconds
  3. 3. Country A B CPublicPeoplePrivateSolid Modernity Liquid Modernity• Connectivity• Interactivity• Mobility• VirtualityChanging the State of Nature
  4. 4. The New Business EnvironmentLocalRegionalGlobal Regional GlobalLocalInterconnected DomainSeparated DomainEconomySocietyEnvironmentSociety EnvironmentEconomy
  5. 5. Managing the UncertaintyNot-KnowingKnowingSelfNot-KnowingKnowingOther(s)PublicSpaceUnknownSpacePrivateSpaceBlindSpace
  6. 6. LowCarbonSocietyCarbonOffshringY2KSocialNetworkingCNNCarbonCreditCAD/CAMGameWiiCSRGlobalPublic SpaceVirtualCultureOpenCollaborativePlatformVideoClipSocialContentFacebookUser-GeneratedContentVirtualNeighborhoodFleshMobCarbonFootprintERP Mediatizationof Politics • Operating Systems• Communications Protocols• Standards• Intellectual Property• Risk and Security ManagementManaging the Complexity
  7. 7. Managing the Constraints
  8. 8. IndependenceInterdependenceDependenceManaging the Paradox• Others• Unity• Stability• Engagement• Moral Wisdom• Compliance• Self• Uniqueness• Growth• Freedom• Market Wisdom• Performance
  9. 9. Entrepreneurialshipin theNew BusinessLandscapeManagingComplexityManagingUncertaintyManagingConstraintsEntrepreneurial ChallengesManagingParadoxManagingMultipleRealities
  10. 10. New RealityNew VisionNew ActionNew MindsetNew Skills-setThe Changing Management LandscapeNewEntrepreneurship
  11. 11. Three Major GapsCapability GapCURRENT FUTUREWhat is our organizationenvironment?Given environmental trends, whatwill be the likely organizationalvision?What are our corevalues/competencies?Given our future scope ofbusiness, what capabilities/valueswill be necessary?Given our organizational vision,what will be the likely our scopeof business?What are our scopeof business?Strategic GapTransformationGapAssumptionsAboutEnvironmentAssumptionsRegardingEnvironmentAboutMissionAssumptionsRegardingMissionAssumptionsRegarding CoreCompetencies
  12. 12. • From the American Century to the Asian Century• From the Age of Prosperity to the Age of Extremity• From the Corporate Centricity to the Citizen Centricity3 Major Shifts in the Decade Ahead
  13. 13. From the American Century to the Asian CenturyEuropeanCenturyAmericanCenturyAsianCenturyGlobal GDP %1820 70 1913 50 73 2005Developing CountriesDeveloped Countries255075The Rise of the RestThe TriadThe Rest of the World The Rise of AsiaWorld Economic StructureSource: The Economist
  14. 14. The New USA
  15. 15. From the Age of Prosperity to the Age of ExtremityThe Age of ExtremityThe Age of Prosperity InequalityImbalance
  16. 16. The Age of Extremitye.g., floods, droughts and other effectsfrom global warming that occur moreoften with more severe damage.e.g., economic and financial crises in theEU that may lead to the end of theEurozone and the “Occupy Wall Street”phenomena in the United States.e.g., the Arab Spring, the Wiki-Leaksagae.g., income disparity and inequality thatoccurs around the world, even in theUnited StatesNature’s ExtremeEconomic ExtremeSocial ExtremePolitical Extreme
  17. 17. GlobalLocalGlobalLocal• Terrorism• Mass Productionof Refugees• Extreme Poverty• Genocide• Civil War• Financial Turmoil• Economic Crises• Pandemics• Climate ChangeThe Globalization of Risk &Threats
  18. 18. From the Corporate Centricity to the Citizen CentricityCountryCentricGovernanceCorporateCentricGovernanceCitizenCentricGovernance• Territorial • Materialistic • Individualistic• Nation-State• MultinationalCorporation• Wisdom of theCrown
  19. 19. The Arab SpringCommonDifferencesInequality of PowerInequality of WealthInequality of OpportunityRich RulerPoor RuledDemocracy DemocracyPlutocracyAutocracy/AbsoluteMonarchyPersonal Technology XSocial Network as a Enabler- Hello Effect- Snowball Effect- Domino EffectOccupy Wall StreetA Long Journey to Citizen Centric Governance
  20. 20. Driving ForcesConnectivityVirtualityMobilityInteractivity• Democratization• Individualization• PluralizationCitizenCentricGovernance
  21. 21. DemocratizationDemocratization ofOwnershipDemocratization ofInnovationFrom Private Investorsto Citizen InvestorsFrom Intellectual Propertyto Wisdom of the CrowdDemocratization ofConsumerFrom Product Centricityto People CentricityDemocratization ofConsumptionFrom the Top of the Pyramidto the Bottom of the PyramidDemocratization ofPoliticsFrom Representative toParticipative Democracy
  22. 22. • Technology enableseveryone to be an expert• Individuals are becomingauthors of their own livesand identities• Individual Autonomy• Intellectual Independence• De-traditionalization• Free CultureIndividualizationA Self-Defined Culture
  23. 23. CosmopolitanismCosmopolitanCultureGlobalCultureNationalCultureASIANCultureLocalCultureGlobalismRegionalismNationalismLocalismPluralizationSelf DefinedCultureIndividualism
  24. 24. Fundamental Shifts at the Corporate Level• From shareholders to stakeholders• From producers to consumers• From unskilled to skilled labor• From company-based to cluster-based competition
  25. 25. The Changing Management Landscape• From the American Century to the Asian Century• From the Age of Prosperity to the Age of Extremity• From the Corporate Centricity to the Citizen CentricityForces & TrendsGlobalLevel• From shareholders to stakeholders• From producers to consumers• From unskilled to skilled labor• From company-based to cluster-based competitionCorporateLevel
  26. 26. Thriving in the New Age of Global Capitalism,we need to…• Reorient the New Management Mindset and Business Paradigm• Redefine the Business Objective Function• Create a New Business Model• Craft a New Business Conduct• Re-scope the Business Value Creation• Set up a New Form of Organization• Develop a New Leadership Skill-Set
  27. 27. Neo-classical ParadigmThe Earth as a subsystem of theHuman Economy *Ecological ParadigmHuman Economy as a subsystem ofthe Earth’s Ecosystem ** Meme Wars : The Creative Destruction of Neoclassical EconomicsThe Paradigm ShiftBusinessEconomySocietyPlanet BusinessEconomySocietyPlanet
  28. 28. Controlling NatureLivingwithNatureBrown Society Brown SocietyGreen SocietyGreen SocietyLivingwithOthersCompeting with OthersNew Management Mindset
  29. 29. DependenceCare ShareMake SellSense RespondIndependenceInterdependenceCompeting with OthersLivingwithOthersControlling the NatureLivingwithNatureNew Business Mental Model
  30. 30. • Mass Production•Corporate Governance•Asymmetry of Information•Economies of Scarcity•Owning the Asset•Consumer/Producer•Market Segmentation•Goods for Elite• Mass Customization•Market Governance•Democratization of Information•Network Externality•Gaining the Access•B2C Prosumer/ Co-Creator•Value Chain Integration•Goods for Everyone•Creative Collaboration•People Governance•Democratization of Creativity•Economies of Reciprocity•Empowering the People•P2P Prosumer•Open Innovation/ Creativity•Goods For/By EveryoneSource: Suvit Maesincee “Post Knowledge Based Society”Make & Sell Sense & Respond Care & ShareChanges in Marketing Practices
  31. 31. Changes in Marketing OrientationServingCustomer BetterCreatinga Better World4Cs• Company• Customers• Competitors• Community4Ws• Economic Wealth• Environmental Wellness• Social Well-beings• Human Wisdom• Product• Price• Place• Promotion4PsStake-holderCentricDevelopingBetter ProductsGlobalCentricProductCentric
  32. 32. EconomicWealthSocialWell-beingsEnvironmentalWellnessHumanWisdomEconomicWealthSocialWell-beingsEnvironmentalWellnessHumanWisdomRedefine the Business Objective Function
  33. 33. Create a New Business ModelBoundedProsperitySustainabilitySecurityStabilityCorporateValue CreationResponsibilityRisksReturnGlobal Eco-system Corporate Eco-system
  34. 34. EconomicSocialLocal GlobalCorporateGovernanceCorporatePhilanthropyCorporateSocialResponsibilityCorporateSocialEntrepreneurshipGlobalCorporateCitizenshipMoving towards Philantro-CapitalismRegionalEnvironment
  35. 35. Dependence InterdependenceIndependenceSelfOthersBetter-offTrade-offWorse-offRealismIdealismStrategicPragmatismCrafting a New Business ConductCompetitionCooperationCoopetition
  36. 36. The Pre-Crisis Business Value Creation• Short-termism• Taking risks• Financial leverage (Financial Engineering)• Wealth diversion from shareholder to top management• Earning manipulationErosion ofMorality
  37. 37. Dependence InterdependenceIndependenceEconomic Value CreationSocial Value Creation• Market Wisdom• Performance• Efficiency• Knowledge• Moral Wisdom• Conformance• Equality• MoralityRe-Scoping the Business Value Creation
  38. 38. Setting-up a New Form of OrganizationSocialEnterprisesThirdSectorsPublic PrivatePartnershipPeople Sector Private SectorPublic Sector
  39. 39. DependenceIndependenceSoft PowerHard PowerThe New Entrepreneurial Skills• Assertive• Competitive• Authoritative• Collaborative• Participative• IntegrativeInterdependenceGetting others todo what you wantthem to do
  40. 40. Dependence InterdependenceIndependenceThe New Set of Entrepreneurial CapabilitiesIntegrateHomogenizeStabilizeIndividualizeDifferentiateChangeIntegrityIdentity• Knowing• Thinking• Experiencing• Serving• Caring• Sharing• Trusting• Collaborating
  41. 41. Building a New EntrepreneurThinkingDoing Being
  42. 42. Run a business Drive the industryGlobal VentureBusiness VentureTen Commandments ofValue Based EntrepreneurshipsPropensity to ImitateRisk X ReturnPropensity to InnovateRisk X Return X ResponsibilityMany 2 Many (Many 2 Many) (Mind 2 Mind)Seek for Survival Seek for SustainabilityOrdinary Entrepreneurs Value Based EntrepreneursSustainable ProfitabilityShort-term ProfitabilityClosed Proprietary Platform Open Collaborative PlatformCreator CuratorHard Power Soft Power
  43. 43. Every morning in Africa, a gazelle wakes up.It knows it must run faster than the fastest lion or itwill be killed.Every morning a lion wakes up.It knows it must outrun the slowest gazelle or it willstarve to death.It does not matter whether you are a lion or agazelle.When the sun comes up, you better start running.African Proverb
  44. 44. “If You want to go quickly,go alone;if you want to go far,go together.”African Proverb
  45. 45. “It is not the strongest ofthe species that survive,nor the most intelligent,but the one most responsiveto change.”Charles Darwin

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