Small bi-color double ears super sweet corn hybrid: variety of the future? K. Lertrat, B. Surihan, and N. Roaburom Plant Breeding Research Center for Sustainable Agriculture Khon Kaen University. Khon Kaen, Thailand 40002
Small bi-color double ears super sweet corn hybrid: variety of the future? Contents 1. Project Background 2. Breeding Process 3. Output 4. The way forward
Small bi-color double ears super sweet corn hybrid: variety of the future? Project Background: Create new varieties for the whole Agri-food chain New segments - Improvement in the standard of living & increasing variability of life styles Ageing population & Urbanization Health-care cost - Chronic diseases; Obesity, Cardiovascular diseases, Hypertension, Diabetes, Certain cancers Agri- Grower/ Wholesaler business Producer Processor Retailer Consumer Processing/ Input Production Value-adding Marketing Consumption • Yield, Multi-resistance, • Product uniformity, •Taste: consistence, Differing maturity, Heat and appearance, good shelf life, enjoyable to eat cold tolerance extended shipping quality • Health: high • Long harvesting period, good • Versatility nutritional value, high storage life after harvesting , • Taste and health aspects phytochemicals suitable for mechanical • Convenience harvesting • Diversity of choice • Varieties: new choice/ opportunity • Trendy: attractive appearance
Small bi-color double ears super sweet corn hybrid: variety of the future? Project Background: Create new varieties …Great examples “From unexciting commodity to attractive snack” “Until ten years ago, Rijk Zwaan breeders were mainly concentrating their efforts on traditional cucumbers,” recounts Eric Bal. “Then we started looking across the borders of western Europe and saw the success of, among other things, mini cucumbers in the Middle East and ‘slicers’ in the US. We are now collaborating closely with growers, trading companies, processors and supermarkets in order to make these concepts www.johnnyseeds.com/p-6779-rocky-f1.aspx successful here as well.” Snack cucumber here to stay Source: Chainmail . A publication by Rijk Zwaan Zaadteelt en Zaadhandel B.V. February 2005
Small bi-color double ears super sweet corn hybrid: variety of the future? Breeding Process: PB 101 1999 2000-2002 2003-2008 2009-2011 Establish Improve Extract Develop Base Improved Inbred Single cross Germplasm population population lines F1-hybrid
Small bi-color double ears super sweet corn hybrid: variety of the future?
Small bi-color double ears super sweet corn hybrid: variety of the future? Output Characters of KKU small bicolor double ears super sweet corn hybrid compared with 3 popular large ear commercial hybrids from a trial during February to April, 2011 at Chiang Mai, Thailand. Varieties Characters F-Test CV (%) LSD 0.01 KKU-SBC Com# 1 Com# 2 Com# 3 Days to havest 67 77 78 77 ** Earlier 1.9 days - 10 3.2 No. of ears/ha 95,802 47,407 52,346 60,741 higher + 1.6-2 times ** 18.0 15.2 Plant Height (cm) 167 182 192 171 Shorter 5.6 ** 22.5 = 4-25 cm. Ear Height (cm) 75 72 94 66 ** 7.4 13.7 Maturity (days) 47 57 58 57 ** faster 2.6 days3.2 = 10 Unfilled Tip (cm) 2 3 1 2 * 46.1 2.3 Length 13 19 19 20 **shorter -6 cm. 2.0 4.8 Ear (cm) Diameter 3 4 5 5 * 8.4 0.9 Weight Green 2 4 3 4 ** 11.6 0.9 (10 Ears) kg Yellow 1 2 2 2 ** 14.0 0.7 Yield Green 12,840 15,062 15,704 18,815 Lower 15.0 5374.1 * 2.2-5.6 T/ha (Kg/ha.) Yellow 8,395 7,951 10,617 10,568 ns 20.5 Almost similar Taste score 4 4 4 4
Small bi-color double ears super sweet corn hybrid: variety of the future? Output
Small bi-color double ears super sweet corn hybrid: variety of the future? Output: Great example Corn Mini Yellow Mirai 003 "single serving" size! 5” long A sensation in Japan, its so popular here that folks drive 100 miles or more to buy it at roadside stands! It was bred on the Ahrens family farm in Illinois by J. David Mackenzie At first, the new corn didnt seem marketable. It needs to be hand-picked, which ruled out production by the huge commercial farms in the U.S. So Mackenzie introduced it instead to Japan, where small "boutique" farms are common, and many crops are still picked by hand. Within a few years Mirai® had become the bestselling sweet corn in Japan, capturing an amazing 35% of the market from all other varieties! Pkt is 100 seeds. $3.99. Source: www. parkseed.com/corn-mini-yellow-mirai-003/p/5597/
Small bi-color double ears super sweet corn hybrid: variety of the future? The way forward
Small bi-color double ears super sweet corn hybrid: variety of the future? The way forward Innovation & Differentiation
Small bi-color double ears super sweet corn hybrid: variety of the future? The way forwardDemand pull: Consumer-driven marketing system convenience, quality, variety, and value 1 2 3 4 Guerrilla Marketing ?Source: 1) www. www.boliviabella.com/chicha-morada.html 2) www.intifoods.com/zc/index.php?main_page=product_info&cPath=10&products_id=343 3) www.lovingearth.net/products/32/purple-corn-extract-powder 4) www.ecplaza.net/trade-leads-seller/natura-purple-corn-antioxidant--6850914.html
Key note Title & speaker nameCrop Improvement R&D: Challenges and Opportunities in Emerging MarketsDr. Manuel Logrono Syngenta SeedsRecent Advances in Rice Science to Design Salinity andOther Abiotic Stress Tolerant Rice Varieties Dr. Glenn B. Gregorio IRRIInnovation in Molecular Plant BreedingAnker P. Sørensen KEYGENE Vice-President Vegetable Crop Research NLMetabolic Engineering of Soybeans for Increased Oil & Protein Levels and as aRenewable Chemical Resource David Hildebrand USAUnraveling the Rich Phenotypic and Genetic Diversity in Rice for VarietalImprovement Georgia C. Eizenga Research Geneticist, Plants USDA USAEconomic Impact of Vegetable Seed Industry in Tropical AsiaSimon N. Groot Chairman East-West Seed Group NLThe role of FAO in Helping conservation and Sustainable use of Plant GeneticResources for Food and Agriculture Dr. Duncan A. VaughanNeo-domestication for a rapidly changing world Dr. Norihiko TomookaGene Bank, Division of Genome and Biodiversity Research JAPANGenome Sequencing for Crop ImprovementDr. Suk-Ha Lee Professor and Soybean Breeder KOREAHow plant breeders can change the worldDr. Achim Dobermann Deputy Director General for Research, IRRIIncreasing Breeding Efficiency: The Roles of Breeding InformaticsDr. Guoyou Ye Heads the Crop Research Informatics Laboratory KOREAGreen Super Rice (GSR) Technology: An Innovative Breeding Strategy-Achievements& Advances Dr. Jauhar Ali Senior scientist and regional project coordinator forthe Development of Green Super Rice IRRIBreeding and Genetics of Resistance to Puccinia polysora RustDr. James L. Brewbaker USAHybrid Rice towards Bridging Food Supply Gaps in AsiaDr. Yog Raj Rice Breeding Manager-Asia Region BAYER BioScienceThe Future of Crop Breeding for Nutritional Quality Victor Raboy USASuccess and Future Direction of Cassava Breeding in ThailandDr. Chareinsak Rojanaridpiched ThailandHighlights on Successes in Radiation Mutation Breeding of Crops in MalaysianAgriculture Dr. Abdul Rahim Bin Harun MalaysiaMeans to Increase Food Crop Productivity in Asia Dr. Narasim UpadyayalaMapping Sh locus and Quantitative Trait Loci (QTLs) for Sex ratio and related traits in oil palm(Elaeis guineensis) Dr. Kittipat Ukoskit ThailandBreeding of Roselle (Hibiscus Sabdariffa L.) through induced MutationsDr. Mohamad bin Osman MalaysiaGenetic Improvement of Mungbean Productivity Dr. Ramakrishnan M.Nair AVRDC http://sabrao.org/ or Jaruwan@gmail.com
Small bi-color double ears super sweet corn hybrid: variety of the future? The End Thank you for your attention Health & enjoyment Acknowledgement• National Science and Technology Development Organization• Plant Breeding Research Center for Sustainable Agriculture, Khon Kaen University
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