Business Model Canvas

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Remote sensing –Beyond images
Mexico 14-15 December 2013

The workshop was organized by CIMMYT Global Conservation Agriculture Program (GCAP) and funded by the Bill & Melinda Gates Foundation (BMGF), the Mexican Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), the International Maize and Wheat Improvement Center (CIMMYT), CGIAR Research Program on Maize, the Cereal System Initiative for South Asia (CSISA) and the Sustainable Modernization of the Traditional Agriculture (MasAgro)

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  • Most important in red (they appear)
  • Business Model Canvas

    1. 1. Business Model Canvas Urs Schulthess Maria Tattaris
    2. 2. Example Case Study Greensat
    3. 3. Value Propositions Problems:: • Poor grain quality Needs:: • Nitrogen recommendation Value to customer:: • • Products:: • On-line nitrogen management tool • Time saver Increased efficiency Equal access to all (free) What Value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying
    4. 4. Customer Segments Customers:: • • • Farmers Crop consultants Grain marketing co-op Most important Customer:: • • Farmers Crop consultants For whom are we creating value? Who are our most important customers?
    5. 5. Key Partners Key Partners: • • • Activities: • • Key Suppliers: SIAP CIMMYT Grain Marketing Co-op Training INIFAP • • • SIAP CIMMYT MASAGRO SAGARPA Resources: • NDVI map Who are our Key Partners? Who are our Key Suppliers Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?
    6. 6. Key Activities Distribution channels: • Activities: • • Timely NDVI map On-line N rate calculator On-line What Key Activities do our Value Propositions require? Our Distribution Channels? Customer relationships? Revenue streams?
    7. 7. Key Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Customer relationships? Revenue streams? Required resources: • internet
    8. 8. Channels Through which channels do our customer segments want to be reache How are we reaching them now? How are our channels integrated? Which ones work best? Which ones are most cost efficient? How are we integrating them with How are we reaching customers?:: • • On-line Extensions through farmer leaders

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