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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011

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This is a copy of the presentation delivered by Jeremy Spiller on maximising your sales and building your reputation through social media …

This is a copy of the presentation delivered by Jeremy Spiller on maximising your sales and building your reputation through social media

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  • Which social media sites?When should you work them and how often?Why?Who should do the work?What should they do or say?What if people say nasty stuff about us?
  • Half a billion people are on FacebookI’ll tell you a secret, 5% of them are probably dead24 hours of video is uploaded to YouTube every minuteBut so what?
  • Parrots
  • Apes
  • Fifi TrixibellDuncanDisorderlyCyber Squatting
  • BlogVideosIdea Hub
  • Transcript

    • 1. Maximising Your Sales and Building
      Your Reputation Through Social Media
      Jeremy Spiller May 2011
    • 2. Do you remember this…
      Only 3 channels?
    • 3. and these?
      …when it was raining
    • 4. And even these?
    • 5. Then along came this…
      The Web
    • 6. And then this lot arrived…
    • 7. It’s all changing all the time
    • 8. When it comes to social media…
      Which ones?
      When?
      Why?
      Who?
      What if?
      What?
    • 9. And there’s lots of stats
    • 10. Half a billion blah blah blah…
    • 11. And lots of ‘gurus’, ‘experts’, ‘mavens’…
    • 12. really
      But what does it all mean to you and me?
    • 13. The concept
    • 14.
    • 15.
    • 16.
    • 17.
    • 18.
    • 19.
    • 20. The Dunbar Principle
      150
      22,500
      social media drives this
    • 21.
    • 22. Why bother…?
    • 23. Marketing Effectiveness
    • 24. Marketing Effectiveness
      Source: Forrester Research
    • 25. It’s about MUCH more than prospective customers…
    • 26. Such as…
      Influencers
      Referrers
      Journalists
      informers
    • 27. Find your listening posts
    • 28. But there are others
    • 29. How do we find them?
    • 30. Use…
      Search
      Alerts
    • 31. Ask
    • 32. Tweetdeck
      Hootsuite
    • 33. Have a plan
    • 34.
    • 35. Measure
    • 36. You need a toolbox
    • 37. Gadgets and apps
    • 38. IDs and profiles
    • 39. You need the right people
    • 40. Hubs and Spokes
    • 41. 41
      A Hub?
    • 42. Could be Facebook Pages
    • 43. Could be a blog
    • 44. Could be a web site
    • 45. Could be a LinkedIn Group
    • 46. The content must be good
    • 47.
    • 48.
    • 49.
    • 50. Social objects; issues are best
    • 51. Think User Generated Content (UGC)
    • 52. Arriving soon near you…
    • 53. Sign up page
      Email
    • 54.
    • 55. Fastest growing gym chain in
      the UK
    • 56. But does it work for B2B?
    • 57. Yes
    • 58. Amex Express OPEN
    • 59. Amex Express OPEN has increased unique visitors over the past year to nearly 2 million
    • 60. And there is…
    • 61. Do you use LinkedIn?
    • 62. Have you completed your profile
    • 63. Join Groups
    • 64. And be active
    • 65. CIM Groups
    • 66. Online Marketing Excellence
    • 67. Grow relevant followers
      Business card
      Website
      Email signature
      Events
      Collateral
    • 68.
    • 69. Measure and track ROI
    • 70. Reputation and topics of interest
    • 71. Analytics
    • 72. If you want to pay to monitor and measure
      Brandwatch
      Radian6
    • 73. Or if you don’t…
    • 74. So to sum up…
      It’s about more than prospective customers
      Plan your strategy and set objectives then…
      Find your listening posts
      Sort out your toolbox
      Think Hub and Spoke
      Create the best content you can for your Hub
      Engage and be active ie DO IT
      Measure and monitor
    • 75. And you will surely go from this to this
    • 76. Thankyou and Questions
    • 77. If you’d like a copy of the digest
      of the Forrester report…
    • 78. White Hat Media
      info@whitehatmedia.com
      www.whitehatmedia.com
      01273 704771
      To follow us on Twitter http://www.twitter.com/whitehatmedia
      My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller

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