Social media & HIV research                    Presented by Melanie Kuxdorf                    May 3, 2012www.hivnet.ubc.ca
www.hivnet.ubc.caSocial Media & HIV Research Overview: •What is social media? •Who’s using social media for health? •Pitfa...
www.hivnet.ubc.caWhat is social media? “Social media is the use of technology combined with social interaction to collabor...
www.hivnet.ubc.caStats•   Facebook has over 800 million    active users. Half sign on every day.•   Twitter has over 200 m...
www.hivnet.ubc.caWhat are you using?                  Follow @CIHR_CTN
www.hivnet.ubc.caFacebook           • Style: Friend- & community-based           • Privacy:               • Page = public ...
www.hivnet.ubc.ca
www.hivnet.ubc.caBlogging• Style: personal point of view• Frequency: weekly• Content: longer form (100-300 words)  text, w...
www.hivnet.ubc.ca
www.hivnet.ubc.caLinkedIn• Style: professional network• Frequency: update profile as needed• Content: CV-style information...
www.hivnet.ubc.ca
www.hivnet.ubc.caYouTube• Style: broadcast one to many; general  public• Frequency: ~once a month or more• Content: videos...
www.hivnet.ubc.ca
www.hivnet.ubc.caTwitter          • Style: idea- & topic-based          • Privacy: public          • Frequency: several ti...
www.hivnet.ubc.caTwitter Chat               • Hashtag #HCSMCA               • Follow @HCSMCA               • Health Care S...
www.hivnet.ubc.ca
www.hivnet.ubc.caFollow @CIHR_CTN
www.hivnet.ubc.ca  Social Media & Patients  • 61% of American Adults get health info    online  = 80% of all Internet user...
www.hivnet.ubc.caDigital Divide Narrowing             PewInternet.org http://ow.ly/acg5u                              Foll...
www.hivnet.ubc.caSocial Media & Vulnerable Populations• Women  • 61% of Epatients are women between ages of 35-54• Aborigi...
www.hivnet.ubc.caSocial Media & Vulnerable populations                   “No one has email but everyone                   ...
www.hivnet.ubc.caHealth Providers & Social Media Physicians in Canada •1% on Facebook professionally •11% on Twitter •19% ...
www.hivnet.ubc.caWhat’s Stopping Us:                      • Privacy Concerns                        • Patient confidential...
www.hivnet.ubc.caBenefits of Social Media: For HealthCare Pros• Keep up with latest research• Monitor health trends• Impro...
www.hivnet.ubc.caBenefits of Social Media: For Orgs• Connect with community• Knowledge Translation• Conduct research onlin...
www.hivnet.ubc.caBest Practices for Health Providers• Privacy and Professionalism:  • Personal profiles (i.e. Facebook pro...
www.hivnet.ubc.caBest Practices for Orgs• Know your audience and go where they are  • Not everyone will benefit from socia...
www.hivnet.ubc.caRemember: Social media is newEVERYONE is learning         Follow @CIHR_CTN
www.hivnet.ubc.caCase Study: CHIWOS              • CHIWOS is CTN’s Canada-wide study               designed to assess heal...
www.hivnet.ubc.caCase Study: CHIWOS • CHIWOS: The Canadian  HIV Women’s Sexual and  Reproductive Health  Cohort Study • Th...
www.hivnet.ubc.caCase Study: CHIWOS“It will bring community members, researchers and  service-providers together to learn ...
www.hivnet.ubc.caCase Study: CHIWOS• Ethics Board concerned about:  • Privacy of participants (no sharing of personal info...
www.hivnet.ubc.caCHIWOS Social Media Policy“CHIWOS social media contributors are allowed to use social media for thefollow...
www.hivnet.ubc.caCHIWOS Social Media Policy“Protecting the privacy of CHIWOS and its team members, partners andparticipant...
www.hivnet.ubc.caYour Network Ask: •Who is in your community? •Who do you learn from? •Who or what do you want to influenc...
www.hivnet.ubc.caResources:• Aids.gov: everything you need to know about new media• CMA social media policy• A Primer on B...
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Social Media and HIV Research (long)

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Explains social media platforms; how patients, researchers & physicians are using social media; and presents the CTN study CHIWOS: our first study to have a social media strategy and ethics approval.

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Social Media and HIV Research (long)

  1. 1. Social media & HIV research Presented by Melanie Kuxdorf May 3, 2012www.hivnet.ubc.ca
  2. 2. www.hivnet.ubc.caSocial Media & HIV Research Overview: •What is social media? •Who’s using social media for health? •Pitfalls •Benefits •Best Practices •CHIWOS: case study Follow @CIHR_CTN
  3. 3. www.hivnet.ubc.caWhat is social media? “Social media is the use of technology combined with social interaction to collaborate, create and share.” ~ Colleen Young ColleenYoung.com Follow @CIHR_CTN
  4. 4. www.hivnet.ubc.caStats• Facebook has over 800 million active users. Half sign on every day.• Twitter has over 200 million users and grows by 500,000 every day.• YouTube is the 3rd most trafficked website in the world, after Google and Facebook. Follow @CIHR_CTN
  5. 5. www.hivnet.ubc.caWhat are you using? Follow @CIHR_CTN
  6. 6. www.hivnet.ubc.caFacebook • Style: Friend- & community-based • Privacy: • Page = public • Group = members • Personal account = based on privacy settings • Frequency: Daily • Content: ~1-4 sentences, + videos, photos, links, text • Interaction: liking, commenting, sharing posts
  7. 7. www.hivnet.ubc.ca
  8. 8. www.hivnet.ubc.caBlogging• Style: personal point of view• Frequency: weekly• Content: longer form (100-300 words) text, w/images, links, videos• Interaction: comments, keyword tags make searchable
  9. 9. www.hivnet.ubc.ca
  10. 10. www.hivnet.ubc.caLinkedIn• Style: professional network• Frequency: update profile as needed• Content: CV-style information; give and receive recommendations• Interaction: join groups and discussions
  11. 11. www.hivnet.ubc.ca
  12. 12. www.hivnet.ubc.caYouTube• Style: broadcast one to many; general public• Frequency: ~once a month or more• Content: videos• Interaction: sharing videos, commenting, liking, subscribing to channels
  13. 13. www.hivnet.ubc.ca
  14. 14. www.hivnet.ubc.caTwitter • Style: idea- & topic-based • Privacy: public • Frequency: several times/day • Content: <140 characters, often w/links • Interaction: reposting (retweeting) or directing tweets i.e. @CIHR_CTN
  15. 15. www.hivnet.ubc.caTwitter Chat • Hashtag #HCSMCA • Follow @HCSMCA • Health Care Social Media Canada • Wednesdays at 10am
  16. 16. www.hivnet.ubc.ca
  17. 17. www.hivnet.ubc.caFollow @CIHR_CTN
  18. 18. www.hivnet.ubc.ca Social Media & Patients • 61% of American Adults get health info online = 80% of all Internet users • Nearly ¼ of people with chronic conditions seek peer-to-peer help* • Epatient: a person engaged in their own & others’ healthcare online • 60% consume social media • 29% contribute content ** • are 60% more likely to participate in clinical research**** http://www.chcf.org/publications/2011/02/health-topics-internet-users-information** PewInternet.org http://ow.ly/acg5u*** bluechipmarketingworldwide.com PDF: http://ow.ly/acfXL Follow @CIHR_CTN
  19. 19. www.hivnet.ubc.caDigital Divide Narrowing PewInternet.org http://ow.ly/acg5u Follow @CIHR_CTN
  20. 20. www.hivnet.ubc.caSocial Media & Vulnerable Populations• Women • 61% of Epatients are women between ages of 35-54• Aboriginal people • Can connect rural communities “Facebook instead of phone calling cards” (see CBC Spark’s Arctic Internet story) • Broadband still a concern (esp. in north), but increasing (Nunavut Broadband)• People insecurely housed • Access through community centres Follow @CIHR_CTN
  21. 21. www.hivnet.ubc.caSocial Media & Vulnerable populations “No one has email but everyone has a Facebook account” Follow @CIHR_CTN
  22. 22. www.hivnet.ubc.caHealth Providers & Social Media Physicians in Canada •1% on Facebook professionally •11% on Twitter •19% blog •22% on other social media sites  80% think social media poses risks * CMA e-panel survey 2010 (non-randomized) For a survey of scientists see here Follow @CIHR_CTN
  23. 23. www.hivnet.ubc.caWhat’s Stopping Us: • Privacy Concerns • Patient confidentiality • Study info confidentiality • Personal/Professional separation • Ethics approval • Time and money • Unpaid work in some cases • Too busy for social media • Lack of knowledge • Lack of proven clinical benefit Follow @CIHR_CTN
  24. 24. www.hivnet.ubc.caBenefits of Social Media: For HealthCare Pros• Keep up with latest research• Monitor health trends• Improve and correct online info• Deliver public health messages Follow @CIHR_CTN
  25. 25. www.hivnet.ubc.caBenefits of Social Media: For Orgs• Connect with community• Knowledge Translation• Conduct research online• Boost study recruitment & retention• Increase transparency and trust• Receive feedback (allows collaboration for community-based research) Follow @CIHR_CTN
  26. 26. www.hivnet.ubc.caBest Practices for Health Providers• Privacy and Professionalism: • Personal profiles (i.e. Facebook profiles) • Keep strict privacy setting • Don’t friend your participants or patients • Don’t post info that could identify participants or patients • Public profiles (i.e. Twitter, Facebook pages, LinkedIn) • This is a public forum, and a permanent record: act accordingly • Don’t break copyright Follow CMA Guidelines• Interact • Not a soapbox: to be successful engage with and respond to your community• Have fun • Social media is supposed to be just that: social Follow @CIHR_CTN
  27. 27. www.hivnet.ubc.caBest Practices for Orgs• Know your audience and go where they are • Not everyone will benefit from social media, most suited for: • Groups looking for feedback and discussion • Concepts that can engage a community • Groups with staff able to spend ~15 minutes per work day with social media accounts• Be strategic • Choose the best platforms for your group and your staff• Share (don’t just broadcast) • Post thoughts and findings from others about the topic • Championing others on social media has a symbiotic effect• Create a social media policy (policytool.net) • be clear about what you’re doing, and why Follow @CIHR_CTN
  28. 28. www.hivnet.ubc.caRemember: Social media is newEVERYONE is learning Follow @CIHR_CTN
  29. 29. www.hivnet.ubc.caCase Study: CHIWOS • CHIWOS is CTN’s Canada-wide study designed to assess health service disparities for women living with HIV Follow @CIHR_CTN
  30. 30. www.hivnet.ubc.caCase Study: CHIWOS • CHIWOS: The Canadian HIV Women’s Sexual and Reproductive Health Cohort Study • The CTN’s CHIWOS study is on Twitter • Our first study to have social media strategy & get ethics approval Follow @CIHR_CTN
  31. 31. www.hivnet.ubc.caCase Study: CHIWOS“It will bring community members, researchers and service-providers together to learn from HIV-positive women about the challenges we face in accessing care,”~ Shari Margolese (CHIWOS peer research coordinator and member of CTN’s Community Advisory Committee) • Led by Drs: • Mona Loutfy (Women’s College Hospital in Toronto) • Robert Hogg (BC Centre for Excellence in HIV/AIDS) • Angela Kaida (Simon Fraser University) • Alexandra de Pokomandy (Montreal Chest Institute) • + 29 co-investigators and 25 community collaborators Follow @CIHR_CTN
  32. 32. www.hivnet.ubc.caCase Study: CHIWOS• Ethics Board concerned about: • Privacy of participants (no sharing of personal info) • Who has access to accounts • Accounts password protected • Provide email so no one would publicly ask to participate in the study• What to show the Ethics Board • Social Media Policy • Similar to your website • Be explicit about your use of social media • Describe why you want to use it • Give example posts • Screen shots (photos) of social media pages Follow @CIHR_CTN
  33. 33. www.hivnet.ubc.caCHIWOS Social Media Policy“CHIWOS social media contributors are allowed to use social media for thefollowing purposes: • To provide basic information about the study to the public. • To share publically available news or journal articles pertaining to HIV and women’s health. • To post photos or videos relevant to the project’s topical focus… Official video or photo release documentation must be received from all identifiable CHIWOS individuals before posting any videos or photos. • To share research activities, including opportunities for participation in the study. Such notices will direct potentially interested participants to contact Provincial Coordinators directly via email or phone.” Follow @CIHR_CTN
  34. 34. www.hivnet.ubc.caCHIWOS Social Media Policy“Protecting the privacy of CHIWOS and its team members, partners andparticipants:While its perfectly acceptable to talk about the study and have a dialog withthe community, CHIWOS social media contributors are prohibited frompublishing confidential information. Confidential information includes thingssuch as unpublished details about our research and data as well private andpersonal information about CHIWOS team members, partners andparticipants.” Follow @CIHR_CTN
  35. 35. www.hivnet.ubc.caYour Network Ask: •Who is in your community? •Who do you learn from? •Who or what do you want to influence? …and why? Follow @CIHR_CTN
  36. 36. www.hivnet.ubc.caResources:• Aids.gov: everything you need to know about new media• CMA social media policy• A Primer on Blogs, Wikis, & Twitter (from UBC & Cochrane Canada Symposium Workshop 2011)• Mayo Clinic Center for Social Media• Social Media For Social Good (book and blog)• #HCSMCA (Health Care Social Media Canada) Twitter Chat• #HCSMCA founder Colleen Young’s presentation: Clinician Peer Support Network: Social networking online• Free social media policy creator at policytool.net• ...and me: socialmedia@hivnet.ubc.ca or on Twitter @melkux Follow @CIHR_CTN

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