WORKING WITH FOREST HONEY VALUE
CHAIN PLAYER
BY JOHNY W. UTAMA
VALUE CHAIN OF INDONESIAN FOREST HONEY
( PERSPECTIVES FOR A...
Planet
ProfitPeople
Sustainability
Bearable Viable
Equitable
BACKGROUND
INDONESIAN FOREST HONEY
NETWORK OR JMHI ( JARINGAN
MADU HUTAN INDONESIA
Focus only Apis Dorsata - The Giant Rock Bee
Pro...
4
DIAN NIAGA JAKARTA • Retail
• corporate
• community
• Export
JMHI
Honey hunter
VALUE CHAIN
a. Continuitiy  Quantity
• Availability of honey depends on the nature
b. Pricing
• Priced to compete with honey from api...
 Corporate brand PT UKMI
UKMWAY-PT AMWAY
INDONESIA
HONEY ISLAND
 Retail Brand PT UKMI
THE PRODUCT
 Retail Brand Dian Niaga Jakarta
DORSATA
MADUTAN
DORSATA GIFT ITEM
THE PRODUCT
EXPANDING MARKET
Dian Niaga
Jakarta 2006
PT UKMI 2007
Direct Selling
2007
Retail Market PT
alun alun , sogo ,
organic land...
PROFIT SHARING
.
 The amount of sharing of the benefits derived by each party are as
follows:
a. Farmer group members by ...
“If the bee disappeared off the surface of the
globe then man would only have four more years
of life left”
No More Polina...
Thank
Upcoming SlideShare
Loading in …5
×

Value Chain of Indonesian Forest Honey (Perspectives for Private Sector Partners)

1,305 views

Published on

This presentation by Johnny Utama given during the Forests Asia Summit in the discussion forum "Social forestry and sustainable value chains towards a Green Economy in ASEAN" introduces the Indonesian Forest Honey Network, its value chain, the challenges, the product and the plans for expanding the market.

Published in: Environment, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,305
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Value Chain of Indonesian Forest Honey (Perspectives for Private Sector Partners)

  1. 1. WORKING WITH FOREST HONEY VALUE CHAIN PLAYER BY JOHNY W. UTAMA VALUE CHAIN OF INDONESIAN FOREST HONEY ( PERSPECTIVES FOR A PRIVATE SECTOR PARTNERS ) May 5,2014 FOREST ASIA SUMMIT Shangri-La Hotel Jakarta By Johny W Utama Dian Niaga Jakarta
  2. 2. Planet ProfitPeople Sustainability Bearable Viable Equitable BACKGROUND
  3. 3. INDONESIAN FOREST HONEY NETWORK OR JMHI ( JARINGAN MADU HUTAN INDONESIA Focus only Apis Dorsata - The Giant Rock Bee Protect forest as bee habitat Encourage forest dwelling people to protect the forest and give the alternative income from non tomber forest product Building a profitable trading system Provides marketing for a good quality honey
  4. 4. 4 DIAN NIAGA JAKARTA • Retail • corporate • community • Export JMHI Honey hunter VALUE CHAIN
  5. 5. a. Continuitiy  Quantity • Availability of honey depends on the nature b. Pricing • Priced to compete with honey from apis cerana / apis melifera: • Compete with foreign products • Chanel distribution modern  high cost c. Education • Need to introduce the advantages of Indonesian forests honey to society d. Research • continuous lab test to be able to compete with foreign products. Example: Manuka Honey TANTANGANCHALLENGE
  6. 6.  Corporate brand PT UKMI UKMWAY-PT AMWAY INDONESIA HONEY ISLAND  Retail Brand PT UKMI THE PRODUCT
  7. 7.  Retail Brand Dian Niaga Jakarta DORSATA MADUTAN DORSATA GIFT ITEM THE PRODUCT
  8. 8. EXPANDING MARKET Dian Niaga Jakarta 2006 PT UKMI 2007 Direct Selling 2007 Retail Market PT alun alun , sogo , organic land 2007 Community , PT AMINDO JAYA ( AMWAY INDONESIA ) 2007 Corporate , Bank / BUMN 2013 Retail Market Ranch Market , Kemchick , Jason Jakarta 2013 Export to Dutch On process Export to Swiss On process Personal Agent ( Surabaya ) 2012 Personal Agent Jabodetabek Export 2014
  9. 9. PROFIT SHARING .  The amount of sharing of the benefits derived by each party are as follows: a. Farmer group members by 30%. b. NGO’s 20%.. c. Secretariat JMHI 10% d. Marketing 40%. *Note : Hence some farmer group prefer higher buying price than profit sharing
  10. 10. “If the bee disappeared off the surface of the globe then man would only have four more years of life left” No More Polination No More Plants No More Animals No More Man Albert Einstein
  11. 11. Thank

×