7 Ways to Corporate Innovation
Nikita Garg
Shreya Juneja
Cluster Innovation Centre, University of Delhi
TECHNOLOGY INNOVATION
2
“Innovation is part of the Amazon DNA and over the past 15
years we have been constantly adding and refining
technology th...
1-Click
• Fast & easy way to order from
Amazon.co.uk with one click of
a button.
• Automatically enabled after the
custome...
Amazon Wish-List
• Personalised list of all the
things that customers would
love to own from the
Amazon.co.uk website.
• c...
KDP
• Giving authors the opportunity
to publish their books and earn
a larger share of revenue with
Amazon.co.uk's 70 per ...
MARKETING INNOVATION
7
“Has as much relevance as some 100 years ago when the three Harley
brothers and the Davidson boy started the company.”
“Ha...
From the beginning, Harley-
Davidson always had an
exclusive Harley Owners Group.
This group actually hosted
Harley-Davids...
PRODUCT INNOVATION
10
11
A face cream made
in 1951, created
from an entire egg,
reinforced with
ingredients which
act on the skin like
Hormones,...
STRATEGY INNOVATION
12
13
• Just-in-Time (JIIT): Dell no longer had to
predict the right parts to order
• Direct-to-Consumer: cut out the retail
...
PROCESS INNOVATION
14
• Conceived in 1910; Implemented in 1913
• Inspired by slaughterhouses in Midwest
• Model T featured interchangeable parts...
ORGANIZATIONAL INNOVATION
16
80% time on
core projects
20% time on
company
related
interesting
activities
17
• Gmail, Google News and AdSense, have bee...
BUSINESS INNOVATION
18
“Offer shoppers lower prices than they get anywhere else”
- Sam Walton
19
The Everything store
What helps
Walmart
Cutting ...
References
• http://www.businessinsider.in/The-Innovations-That-Took-Amazon-From-Online-
Bookseller-To-Dominant-Global-Mar...
21
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7 types of corporate innovation with relevant examples from the real world!

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Shreya juneja-nikita garg_7 ways to corporate innovation

  1. 1. 7 Ways to Corporate Innovation Nikita Garg Shreya Juneja Cluster Innovation Centre, University of Delhi
  2. 2. TECHNOLOGY INNOVATION 2
  3. 3. “Innovation is part of the Amazon DNA and over the past 15 years we have been constantly adding and refining technology that enhances and improves the experience of all our customers." -Xavier Garambois,Vice President, EU Retail, Amazon 3
  4. 4. 1-Click • Fast & easy way to order from Amazon.co.uk with one click of a button. • Automatically enabled after the customer places their first order with Amazon.co.uk. • Remembers key details such as delivery addresses Recommendation • Amazon determines customers' interests by examining the items they've purchased, items they've told Amazon they own, & items they've rated. • Their activity is compared with that of other customers on the site. • Amazon is able to recommend other items that may interest them. 4
  5. 5. Amazon Wish-List • Personalised list of all the things that customers would love to own from the Amazon.co.uk website. • customers can add products from any website to their Amazon Wish List with one click. • Friends & family are able to view the list…use it to purchase the perfect present. Amazon Cloud Drive • Lets customers securely store their digital files in the Amazon cloud and access them anywhere using the Cloud Drive desktop client or any web browser. • Amazon customers automatically start with 5GB of Cloud Drive storage for free, with additional storage available from £6 a year for 20 GB. 5
  6. 6. KDP • Giving authors the opportunity to publish their books and earn a larger share of revenue with Amazon.co.uk's 70 per cent option. • Many authors are using this as a way to get their books in the hands of readers across Europe. Amazon Storyteller • New application that lets you turn a movie script into a storyboard. • You choose the backgrounds, characters, and props to visually tell a story. • A successful storyboard can tell the full story of a script, or capture its essence in short form, like a trailer. 6
  7. 7. MARKETING INNOVATION 7
  8. 8. “Has as much relevance as some 100 years ago when the three Harley brothers and the Davidson boy started the company.” “Harley Davidson is best at convincing people. They’re the best.” “Daring.” 8
  9. 9. From the beginning, Harley- Davidson always had an exclusive Harley Owners Group. This group actually hosted Harley-Davidson parties, bike weeks, and many other exclusive to Harley-Davidson motorcycle owner events throughout the year. Differentiate Harley bikes from Honda and Yamaha by stressing the military background of Harley and connecting their branch of service with Harley motorcycles. Emphasis on Global Branding. 9 Advertisement Here.
  10. 10. PRODUCT INNOVATION 10
  11. 11. 11 A face cream made in 1951, created from an entire egg, reinforced with ingredients which act on the skin like Hormones, but which are not. Estoderme Youth-Dew Crèm Perfume wasn’t used daily or bought by a woman for herself. Youth Dew, a bath oil doubled as a fragrance. It took the industry by storm; women could smell intoxicating without feeling guilty Youth Dew First to develop an anti-aging product Night Repair. The most expensive creams of those times. Re-Nutriv
  12. 12. STRATEGY INNOVATION 12
  13. 13. 13 • Just-in-Time (JIIT): Dell no longer had to predict the right parts to order • Direct-to-Consumer: cut out the retail middleman and sell its products directly to the consumer • Customers pay to order. Dell orders the necessary parts from suppliers and builds the custom PC. • Dell can wait up to a month before paying its suppliers, so the company earns interest on customer payments in the meantime.  Low costs  Faster service  Dynamite Business Model
  14. 14. PROCESS INNOVATION 14
  15. 15. • Conceived in 1910; Implemented in 1913 • Inspired by slaughterhouses in Midwest • Model T featured interchangeable parts, assembled in a speedy and organized fashion • Profit Margin increases; Cost for consumers decreased • Labor Working hours decreased; Wages were doubled 15 Production time for single car dropped from over twelve hours to 93 minutes
  16. 16. ORGANIZATIONAL INNOVATION 16
  17. 17. 80% time on core projects 20% time on company related interesting activities 17 • Gmail, Google News and AdSense, have been reported to originate from the ITO • Keeps employees challenged & engaged, to aid in retention and maintain a steady learning curve for the employees • Google Grouplets - Group of engineers, who share interest in the same idea, work together to make that idea become a reality.
  18. 18. BUSINESS INNOVATION 18
  19. 19. “Offer shoppers lower prices than they get anywhere else” - Sam Walton 19 The Everything store What helps Walmart Cutting edge- technology Push to make suppliers sell at cheaper prices Focus on rural areas Frugal culture 1. Bar Code 2. RFID
  20. 20. References • http://www.businessinsider.in/The-Innovations-That-Took-Amazon-From-Online- Bookseller-To-Dominant-Global-Marketplace/articleshow/24196873.cms • http://www.slideshare.net/jonenglund/harley-davidson-marketing-plan • http://mercedestabanoii.com/innovative-marketing-strategies-that-changed-the-world.html • http://www.forbes.com/2002/08/01/0801marketers.html • http://money.howstuffworks.com/wal-mart.htm • http://money.howstuffworks.com/5-influential-business-models.htm#page=9 • http://www.forbes.com/innovative-companies/list/ • http://www.conferenceboard.ca/cbi/innovation.aspx • http://www.conferenceboard.ca/cbi/innovation.aspx • http://money.howstuffworks.com/mcdonalds.htm 20
  21. 21. 21
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