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从社会化媒体迈向社会化商业主题一:中国社会化媒体的蓬勃发展与变革
 

从社会化媒体迈向社会化商业主题一:中国社会化媒体的蓬勃发展与变革

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CIC正式发布《从社会化媒体迈向社会化商业》系列白皮书主题一:“中国社会化媒体的蓬勃发展与变革”,该白皮书介绍了与全球比肩的中国社会化媒体...

CIC正式发布《从社会化媒体迈向社会化商业》系列白皮书主题一:“中国社会化媒体的蓬勃发展与变革”,该白皮书介绍了与全球比肩的中国社会化媒体浪潮,总结了中国从1994年到2011年企业针对社会化媒体应用经历的蜇伏、培育、成长、爆发、变革5个历史阶段;并从社会影响和自我表现两个动因出发,对七大类网络达人进行了细致的白描。可以在CIC网站(www.ciccorporate.com)首页 - IWOM图书馆 页面下载PDF版报告。(需拥有IWOMmaster ID)

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    从社会化媒体迈向社会化商业主题一:中国社会化媒体的蓬勃发展与变革 从社会化媒体迈向社会化商业主题一:中国社会化媒体的蓬勃发展与变革 Document Transcript