PAGE. 3-4 From SoLoMo to HyLoMoTECHNOLOGY PAGE. 5 Renren Update Mobile App - Introducing Public Pages
From SoLoMo to HyLoMo Emergence of HyLoMo Here’s the scene… On you way home from work, you remember it’s your girlfriend’s birthday tomorrow and you decide to buy her a camera. There’s a digital shop 300m away. You say ‘camera’ to an app on your cell. Not only that, you can also see that your friend Wang has shopped there and given it a good review! So, you head straight there and This finds you the pick up the camera. closest result. You’re here! That’s not all though. Based on your interests and Well, why not?! You book location, the app two tickets and with your makes some other girlfriend’s present bought suggestions… As you’re considering it, your friend Tan’s dialog in record time, you head to box pops up: “Hey! My phone says you’re near Digital shop the stadium to meet Tan. the stadium! How about the football tonight?” Nearby, at the stadium, a football You’re here! match is starting at 19:00 tonight.Summary“HyLoMo” stands for “Hyper-Local Mobile” and for those still getting to grips with “SoLoMo” (Social, Local, Mobile), digital media waits forno-one. The concept is already being infused into smartphone apps but is set to take off in a big way next year. The core ethos is that we livelocally; we tend to shop, eat and ultimately exist, between where we live and where we work. 3
From SoLoMo to HyLoMo HyLoMo is Everywhere Everyone loves an app. Massive volumes of real-time data could make smartphone apps People start to spend more time on Apps considerably more useful to than web consumers, brands and advertisers.CIC view:The availability and ability to analyze such a quantity of earnest, real-life behavioral data could and should benefit everyone. Consumers’access to information will increasingly reflect the ways that we live, as will the products and services we seek out, and the marketingactivity that makes our preferred brands more accessible. Smartphones already know where we live, where we shop, where we eat andwhat information we look for in order to facilitate this ongoing process of consumption. The challenge and exciting opportunity foradvertisers is in taking full advantage of this river of information, springing from an increasingly diverse variety of sources. 4
Renren Update Mobile App - Introducing Public Pages Extra: Renren’s Mobile UpdateOn the subject of Renren, let’s look at how Renren’s updated mobile app has enhanced brandengagement features…“Public Pages” in the Full content can be Filter with tabs to Participate in yourupdated Renren app accessed from the navigate through the consumers’ mobileoffer one slide access brand Page, including content shared by the conversation withto Pages. videos and links to brand and it’s SNS like Renren. external content. followers. 5
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