PAGE. 3-4 WEIBO Sina Weibo Enterprise 2.0: A New Dimension in Weibo MarketingDEVELOPMENT PAGE. 5-6 What Weibo Tags Say About Me
Sina Weibo Enterprise 2.0: A New Dimension in Weibo Marketing New Additions to Customizable Display AdsRight: BMW’s showcase weibo Enterprise 2.0account with alternate visual We are familiar with Sina Weibo Enterprise accountsdisplay of BMW culture and created and maintained by brands as a communicationproducts. channel between themselves and their consumers.Below: Audi’s dealer weibo These accounts are mostly communication tools that areaccount with pricing of the occasionally used to deliver specific messages duringlatest Audi models and links to promotional campaigns, special announcements andfull specs of these cars. occasionally, respond to PR crises.These are examples of Now, with the new Enterprise 2.0 launching for all officialcustomized Enterprise Sina brand accounts, Sina Weibo is about to become evenWeibo accounts for auto. more functional. Enterprise 2.0 is not just a minor face lift but an update that is introducing a wide range of functionally customizable tools at brands’ disposal to help them truly engage their consumers more effectively. Left: Tmall.com’s eCommerce portal Weibo account. Links to actual deals in Tmall. 3
Sina Weibo Enterprise 2.0: A New Dimension in Weibo Marketing Supporting Data Services Data Services CIC View An effective Weibo brand account needs performance tracking. With Sina Weibo Enterprise providing more and With the new Enterprise 2.0, Sina more sophisticated services, here’s some steps to is providing data to support more effective participation: performance tracking. 1. A more thoroughly customized account Included in the data package is management strategy. traffic data segmented into new and old visitors, normal and 2. Performance tracking for weibo promotions active followers, etc. that does not solely rely on the default data support, but deeper content analysis for a full Exposure rate of contents in the understanding of your brand’s performance. brand Weibo account (Below). 3. Fully leverage available customization options to deliver the most effective message in an authentic voice. For more insight on the new Enterprise 2.0, please download CIC’s latest Sina Weibo White Paper co- released with Sina. 4
What Weibo Tags Say About Me What are Weibo Tags? Social Network Tags What Do Tags Do for Weibo Users? Within a social network, tags are useful for differentiating a community based on shared interests. Particularly in an open social network, where peer group may not reflect real-world Hair Styling relationships, your connections Enthusiast are based on the things you have in common. COMMON TAGS Tags make it easy to expand your Night Clubber social network based on the Fashion Guy interests and associations netizens use to define themselves.SummaryTo put it simply, “Tags” are the labels that netizens add to their social networking profile to let other members of the community know whatthey’re into. So, it’s fair to say this may be more aspirational than realistic, but essentially it’s the interests, activities, brands andcharacteristics that you choose to represent yourself.Space is limited, well the number of characters at your disposal are, so the attempting to sum up your “character” can be tricky. As Weibo isan open social network (unlike a Renren or Facebook) and a broadcast medium, netizens are essentially looking to attract fans by association. 5
What Weibo Tags Say About Consumers Implication of Weibo Tags for Social Business Step 4. Step 1. Finding Understanding Related Tags Consumers’ Lifestyle Step 2. Collecting Step 3. Analyzing Sugus Habits Associated Relevant Data Tags Location Astrology 90S Personality Otaku Enthusiast Celebrity Movies &TVSummarySearching for netizens who have tagged their accounts with your brand name, associated category terms or related keywords allows youto easily pick out your target consumers. Of course, it also allows advertisers to uncover potentially unknown relevancies and associationsin the eyes of their consumers. The more you know about their life style, the easier you can engage with them. 6
Shanghai:Room 108, Building A, UDC Innovative Plaza, No.125,North Jiangsu RoadShanghai, 200042, ChinaPhone: 021 - 52373860 | Fax: 021 - 52373632Beijing:1006 / 10F, Block C, No. 60, Dongsihuanzhong Road, Chaoyang DistrictBeijing, 100025, ChinaPhone: 010 - 59080268This document is for private commercial use only. Distribution to thirdparties and/or publication in whole or in part is strictly prohibitedwithout expressed written consent of CIC.本文件是针对CIC客户的相关品牌和企业的商业文件。未经CIC的书面许可，本文件或文件中的任何内容不得转交给第三方， 同时也不得发表本文件或文件中的任何内容。
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.