Price Elasticity • The refrigerated juice own- and cross-elasticities a The percentage change in the sales of MinuteMaid with response to a 23 1% change in the price of TropicanaDominique M. Hanssens, Leonard J. Parsons, and Randall L. Schultz (2003), Market Response Models: Econometric and Time Series Analysis (2nd Ed.), Springer.
Groupon’s Influence on Reputationhttp://www.technologyreview.com/blog/arxiv/27150/ (Sep 12, 2011)http://www.36kr.com/p/46496.html (Chinese) 24Source: http://arxiv.org/abs/1109.1530
Thomas Y. Lee and Eric T. Bradlow (2011), “Automated Marketing Research Using Online 38Customer Reviews,” Journal of Marketing Research, 48 (5), 881‐894.
Mapping the Market Using Customer Reviews Lee and Bradlow (2011)Technically sophisticated consumers: low‐light or ISO controls and lens characteristics (e.g., name brand optics such as Zeiss) Lay consumer would notice: easy‐to‐use menus and navigation 39 interfaces, the number of pictures available, and video capabilities
Evolution of Market Structure 40 Lee and Bradlow (2011)
Conspicuous Consumption and Race• Blacks and Hispanics devote larger shares of their expenditure bundles to visible goods (clothing, jewelry, and cars) than do 60 comparable Whites Charles, Hurst, and Roussanov (2009)