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Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011

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Crowd e a pegada de carbono - CICI2011 …

Crowd e a pegada de carbono - CICI2011
Palestrante: Shaun Abrahamson

Published in: Business, Technology
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  • 1. . Crowd and Crowd e aCarbon Free Pegada de Carbono
  • 2. Working with the crowd+ Quick Introduction – 5min+ Coop Game (if we have enough people) – 10min+ 10 Steps to Social Production – 45min Break – 5minA real challenge: BetaTraffic+ Introduction - 10min+ Group Planning – 20min+ Group Presentations and Discussion – 20min
  • 3. Shaun Abrahamson. linkd.in/shaunabe @shaunabe shaun@mutopo.com
  • 4. The producer-consumer relationship.
  • 5. More symbiotic relationships?
  • 6. I see you, but how do we work together?
  • 7. Massive explosion of ways to work with crowds
  • 8. How can we make paper cups disappear?
  • 9. Can we reduce out footprint at home by 80%?
  • 10. More ways to house 2 billion people?
  • 11. Where is the traffic-free future we were promised?
  • 12. ⬅ ⬅ COOPETITION GAME
  • 13. Coopetition Rules1. First person or team to get all 4 words, wins the prize2. Please don’t get up or move around3. Some of you will want to shout out the words – this is not a good strategy4. You only have 5 minutes5. Submit response at mutopo.com/coop
  • 14. ⬅ ⬅ DEBRIEF
  • 15. ⬅ ⬅+ how did you motivate people to help/join you?+ how did you generate awareness about whatyour we doing/offering?
  • 16. + how did you decide who to trust?+ what tools did you use (email, twitter, search,etc)?+ what would you have done differently if you hadmore time?
  • 17. ⬅ ⬅SOCIAL PRODUCTION
  • 18. ⬅ ⬅ OUTCOMES
  • 19. 1 Consumproduction
  • 20. How many of us work for Google?
  • 21. Support Plan ResearchSource: David Armano
  • 22. Customer - Customer - Influencers Supporters Customer -Designers Support Plan Research Suppliers Entrepreneurs GovernmentSource: David Armano
  • 23. Opportunities to change how we create valueResearch Plan Produce Launch Sell Support
  • 24. 2 Communication as a By-product
  • 25. If you build it, they may join youResearch Develop Plan Produce Launch Sell Support
  • 26. If you build it with them, they already haveResearch Develop Plan Produce Launch Sell Support
  • 27. ⬅ ⬅ PEOPLE
  • 28. 3 The invisible workforce
  • 29. What’s missing from our LinkedIn profiles?
  • 30. 4 MEGAS
  • 31. Stuff MoneyAttention Experience Good
  • 32. Dan Ariely Predictably IrrationalWould you offer to pay for dinnerin someone’s home?
  • 33. 5 Engagement Value Exchange
  • 34. Why would I write for BBH?
  • 35. Value exchangemakes theworld go OUTSIDEround HYBRID
  • 36. ⬅ ⬅ ORGANIZATION
  • 37. 6 BIG Decisions
  • 38. Decide how to decide
  • 39. 7 Ecosystem Design
  • 40. TEAMS FANS IN THE STADIUM FANS AT HOMEEvery ecosystem has many roles
  • 41. Platform vs Challenge Asmbl.us vs myStarbucksIdeaAn ecosystem for better product, service & sustainability
  • 42. An ecosystem for security
  • 43. 8 Rights, Rogues & Resistance
  • 44. With more contributions, more ownership complexity
  • 45. Don’t feed the Don’t feed the trolls trolls
  • 46. Reasons may vary
  • 47. ⬅ ⬅ TOOLS
  • 48. 9 Bioinstrumentation
  • 49. Better than we know ourselves
  • 50. 10 Scaffolding
  • 51. Scaffolding for FIFA fans
  • 52. Tools to organize around a deal
  • 53. BetaTraffic Planning1 Consumproduction2 ”Communication” as a By-product3 The Invisible Workforce4 The MEGAS5 Engaging Value Exchange6 Ecosystem Design7 Decide how to decide8 Rights, Rogues & Resistance9 Bioinstrumentation10 Scaffolding
  • 54. BioinstrumentationTools to organize around an idea
  • 55. ⬅ ⬅ BREAK
  • 56. Can we work withcrowds to eliminateTraffic Congestion?
  • 57. 1 hour avg traffic delay worldwide 2 ½ hours avg traffic delay in Moscow Yes, it is 3.9 billion worth solvinggallons of gas in US burned sitting in traffic 300% Increase in fuel consumption and emissions due to congestion Sources: 2010 Commuter Pain Study 2010 Urban Mobility Report
  • 58. BetaTraffic Planning1 Consumproduction2 ”Communication” as a By-product3 The Invisible Workforce4 The MEGAS5 Engaging Value Exchange6 Ecosystem Design7 Decide how to decide8 Rights, Rogues & Resistance9 Bioinstrumentation10 Scaffolding
  • 59. BetaTraffic Planning + who should we work with? + what does the value exchange look like? 5 Engaging Value Exchange 6 Ecosystem Design + what might a p2p traffic managementystem look like? + what might an open data traffic systemook like?
  • 60. Shaun Abrahamson. linkd.in/shaunabe @shaunabe shaun@mutopo.com
  • 61. ⬅ ⬅ADDITIONAL CASES
  • 62. How to use large scale collaboration to find weather balloons(or ideas, talent, partners, leads etc)
  • 63. Find 10 red weather balloons
  • 64. A winning recruiting strategy
  • 65. Different alignment and decision-making strategies 1st 2nd 3rd 5thBalloons Found 10 9 8 8MEGASMoney x x xGood x x xMeaning x x x xEcosystemTeam size 5 8 1 10Network size 5,000 1,000 50,000* 80,000**Existing network? no no yes yes
  • 66. + traditional media coverage of the team+ brand recognition (MIT, Georgia Tech)+ search rank optimization for team websites+ deployment of mobile apps to aid participants+ work with existing social networks+ overall team strategySource: DARPA Network Challenge Project Reporthttp://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdf Elements of successful social media and community buildingFamiliar elements of success
  • 67. + collaboration/trading with other teams+ extracting data from online sources+ operations center for coordinating/decisions+ method used to search twitter (real-time)+ websites that motivate, encourage recruitment+ recursive recruiting using money or charitySource: DARPA Network Challenge Project Reporthttp://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdfEmerging elements of success communications New elements of successful
  • 68. Understanding, evaluating andrecruiting talent to change how work is done.
  • 69. Ongoing data about performance
  • 70. It’s not all about the money
  • 71. Economic value from “Karma”
  • 72. Working with Customers toCreate and Evolve Products
  • 73. Creating new products with the outside organization
  • 74. source: http://www.innovationgovernance.net/harvardbusinessreview_lego.pdfLinking business models, value and collaboration
  • 75. Where do you go from here??
  • 76. “This project was highly successful” – Jim Hanna, Starbucks
  • 77. Research Develop Evaluate In store Concepts Concepts Test
  • 78. Concept to feedback to store trials
  • 79. 430 ideas 1,500 idea updates 5,000 comments 13,000 ratingsSuccessful ecosystem
  • 80. + 10,000,000 media impressionsCommunication as a by-product
  • 81. Shaun Abrahamson. linkd.in/shaunabe @shaunabe shaun@mutopo.com

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