EDC Eunsook Moon (1029)

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EDC Eunsook Moon (1029)

  1. 1. Consumer Attitude & Market Practices on Household Insecticide : survey results Dr. Eunsook Moon, Consumers Korea Oct. 29, 2007
  2. 2. <ul><li>Consumption pattern </li></ul><ul><ul><li>consumer survey on Attitude & Behavior of Household Insecticide users </li></ul></ul><ul><li>Market practice </li></ul><ul><ul><li>market survey on Ingredient & Labeling of Household Insecticide products </li></ul></ul><ul><li>Key findings with recommendation </li></ul>Lists
  3. 3. Survey summary <ul><li>WHAT: consumer survey & market survey </li></ul><ul><li>WHEN: from August to October 2007 </li></ul><ul><li>WHO: 13 organizations from 12 countries in AP </li></ul><ul><li>HOW: interviewing 100 consumers & field searching products in market, each country </li></ul><ul><li>SUBJECT: total 766 consumers / 138 products </li></ul>
  4. 4. Participants <ul><li>China </li></ul><ul><li>Fiji </li></ul><ul><li>Hong Kong, China </li></ul><ul><li>India (2) </li></ul><ul><li>Indonesia </li></ul><ul><li>Korea </li></ul><ul><li>Malaysia </li></ul><ul><li>Mongolia </li></ul><ul><li>Philippines </li></ul><ul><li>Singapore </li></ul><ul><li>Sri Lanka </li></ul><ul><li>Vietnam </li></ul>
  5. 5. Consumption pattern <ul><li>I. Behavior </li></ul><ul><li>II. Attitude </li></ul>Household insecticide Usage Purchasing Storage & disposal Household insecticide Pre-caution Hazards Alternatives
  6. 6. I. Behavior <ul><li>Purchasing </li></ul><ul><ul><li>place of Purchasing </li></ul></ul><ul><ul><li>Factor for choice </li></ul></ul><ul><ul><li>Preference of product type </li></ul></ul><ul><li>Usage </li></ul><ul><ul><li>Experience of use </li></ul></ul><ul><ul><li>Degree of use </li></ul></ul><ul><li>Storage & disposal </li></ul><ul><ul><li>How to store </li></ul></ul><ul><ul><li>How to dispose </li></ul></ul>
  7. 7. <ul><li>Purchasing Behavior </li></ul><ul><li>Purchasing place </li></ul><ul><ul><li>Convenient to buy </li></ul></ul>Household insecticide Place of purchasing Factors for choice Preference of product (type)
  8. 8. <ul><li>Purchasing Behavior </li></ul><ul><li>factors for choice </li></ul><ul><ul><li>Price (23%), Convenience of use (21%) </li></ul></ul><ul><ul><li>Safety (16%) </li></ul></ul>Household insecticide Place of purchasing Factors for choice Preference of product (type)
  9. 9. <ul><li>Purchasing Behavior </li></ul><ul><li>Preference of product </li></ul><ul><ul><li>Convenient to use (37%) </li></ul></ul>Household insecticide Place of purchasing Factors for choice Preference of product (type)
  10. 10. <ul><li>Usage : 1) experience of use </li></ul><ul><li>Experience </li></ul><ul><ul><li>Past 86% </li></ul></ul><ul><ul><li>Current 69% </li></ul></ul>Household insecticide Experience Reason for use Information resources
  11. 11. <ul><li>Usage : 1) experience of use </li></ul><ul><li>Reason for use </li></ul><ul><ul><li>pests cause diseases (27%), bites itch (20%), not hygienic (16%) </li></ul></ul>Household insecticide Experience Reason for use Information resources
  12. 12. <ul><li>Usage : 1) experience of use </li></ul><ul><li>Information resources </li></ul><ul><ul><li>Media reporting (37%) </li></ul></ul><ul><ul><li>Mouth referral (29%) </li></ul></ul><ul><ul><li>Advertising (29%) </li></ul></ul>Household insecticide Experience Reason for use Information resources
  13. 13. 2. Usage : 2) degree of use <ul><li>How many products </li></ul><ul><ul><li>Among current users, </li></ul></ul><ul><ul><li>65%, more than one / 34%, multiple use </li></ul></ul><ul><li>How often use </li></ul><ul><ul><li>Among current users, </li></ul></ul><ul><ul><li>67% daily (coil), 57% (liquid) </li></ul></ul>
  14. 14. 3. Storage & disposal : 1) how to store <ul><li>Anywhere, in living space </li></ul><ul><ul><li>Not store room (61%) </li></ul></ul><ul><ul><li>Kitchen (17%), any place (12%), living room (10%) </li></ul></ul>
  15. 15. 3. Storage & disposal : 2) how to dispose <ul><li>Disposing together with other wastes </li></ul><ul><ul><li>Only 7% separates with other wastes </li></ul></ul>
  16. 16. II. Attitude <ul><li>Pre-caution </li></ul><ul><ul><li>Whether to practice </li></ul></ul><ul><ul><li>If yes, what </li></ul></ul><ul><li>Hazards </li></ul><ul><ul><li>Perception on safety </li></ul></ul><ul><ul><li>If yes, why </li></ul></ul><ul><li>Alternatives </li></ul><ul><ul><li>Awareness </li></ul></ul><ul><ul><li>Whether to practice </li></ul></ul><ul><ul><li>If yes, what </li></ul></ul>
  17. 17. 1. Precautionary actions <ul><li>Kinds of actions </li></ul><ul><ul><li>75%, Not on food & human </li></ul></ul><ul><li>Whether to practice </li></ul><ul><ul><li>69% practices PAs </li></ul></ul>
  18. 18. <ul><li>Hazards </li></ul><ul><li>Reasons for the perception on safety </li></ul><ul><ul><li>58%, Harmful, poisonous effects </li></ul></ul><ul><ul><li>Chemicals </li></ul></ul><ul><li>Perception on safety </li></ul><ul><ul><li>73%, hazardous </li></ul></ul>
  19. 19. 3. Alternatives <ul><li>whether to practice </li></ul><ul><ul><li>Aware 65% </li></ul></ul><ul><ul><li>If aware, 64% practices </li></ul></ul><ul><li>Kinds of practices </li></ul><ul><ul><li>Use herbal products (44%) </li></ul></ul><ul><ul><li>Clean (15%) </li></ul></ul>
  20. 20. 4. Endocrine Disruptor Chemicals <ul><li>37% thinks HI products contain EDCs </li></ul>
  21. 21. Market survey on Household insecticide <ul><li>Ingredients </li></ul><ul><ul><li>EDCs </li></ul></ul><ul><ul><li>Toxic chemicals </li></ul></ul><ul><li>Labeling </li></ul><ul><ul><li>Instruction for use </li></ul></ul><ul><ul><li>Warning </li></ul></ul><ul><li>Advertising </li></ul>
  22. 22. <ul><li>Endocrine disrupting chemicals </li></ul><ul><ul><li>Allethrin </li></ul></ul><ul><ul><li>Chlorpirifos </li></ul></ul><ul><ul><li>Cypermethrin </li></ul></ul><ul><ul><li>DEET </li></ul></ul><ul><ul><li>d-trans Allethrin </li></ul></ul><ul><ul><li>Methyl Parathion </li></ul></ul><ul><ul><li>Permethrin, </li></ul></ul>1. Ingredient
  23. 23. <ul><li>Information on the type of insects it can be used for </li></ul><ul><li>Instructions on how to use for each type of insects </li></ul><ul><li>Instructions on how to use the device safely around children </li></ul><ul><li>Instructions on the places it can be used. </li></ul>2. Instruction
  24. 24. <ul><li>Types of insects </li></ul><ul><ul><li>41%, no information </li></ul></ul><ul><li>How to use for each type (in case for multiple use) </li></ul>2. Instruction
  25. 25. <ul><li>How to use safely around children </li></ul><ul><ul><li>63%, no information </li></ul></ul><ul><li>Places for use </li></ul><ul><ul><li>69%, no information </li></ul></ul>2. Instruction
  26. 26. <ul><li>Harmful if swallowed </li></ul><ul><li>Keep it away from heat (spray) </li></ul><ul><li>Keep out of reach of children. </li></ul><ul><li>Adequate ventilation of area being treated </li></ul><ul><li>Avoid contacts and inhalations </li></ul><ul><li>Store in cool place (spray) </li></ul><ul><li>prevent contact with foods, dishes or utensils </li></ul><ul><li>Do not throw into fire </li></ul><ul><li>When spilled on skin, wash off with soap & water </li></ul><ul><li>Shake well before use (spray) </li></ul><ul><li>Remove birds/other pets & cover fish bowls when spraying (spray) </li></ul>3. Warnings
  27. 27. <ul><li>Harmful if swallowed </li></ul><ul><li>keep away from heat </li></ul>3. Warning
  28. 28. <ul><li>keep out of reach of children </li></ul><ul><li>Provide adequate ventilation </li></ul>3. Warning
  29. 29. <ul><li>Avoid contact and inhalations </li></ul><ul><li>Store in cool place </li></ul>3. Warning
  30. 30. <ul><li>Prevent contact with foods, dishes or utensils </li></ul><ul><li>Do not throw into fire </li></ul>3. Warning
  31. 31. <ul><li>If spilled on skin, wash off with soap and water </li></ul><ul><li>Shake well before use </li></ul>3. Warning
  32. 32. <ul><li>Remove birds/other pets and cover fish bowls when spraying </li></ul>3. Warning
  33. 33. <ul><li>Use now, more than one, and daily </li></ul><ul><li>Individual behavior depends on “convenience” </li></ul><ul><ul><li>Choose it because of convenience or cheap </li></ul></ul><ul><li>“ Important factors for choice” and “Reasons for personal preference of product” are different </li></ul><ul><li>Consumer attitude & practice (behavior) of HI are different </li></ul><ul><ul><li>Be aware and concern safety of HI </li></ul></ul><ul><ul><li>Not much affect choice and usage </li></ul></ul>Key findings – consumption pattern
  34. 34. <ul><li>EDCs (e.g., Allethrin, Chlorpirifos, Cypermethrin, DEET, Methyl parathion, Permethrin) are used in HI products. </li></ul><ul><li>Accurate and appropriate information for safe use is not well provided in some products. </li></ul><ul><li>Warning labels are not provided enough. </li></ul><ul><li>Labeling is not standardized. It causes user confusion. </li></ul>Key findings – market & products
  35. 35. <ul><li>Endocrine Disrupting Chemicals </li></ul><ul><ul><li>Stop using EDCs </li></ul></ul><ul><ul><li>Set up safety standard for HI Products and their use </li></ul></ul><ul><li>Labeling </li></ul><ul><ul><li>Label all ingredients clearly </li></ul></ul><ul><ul><li>Strengthen instruction & warning labeling for safe use </li></ul></ul><ul><ul><li>Standardize labeling system </li></ul></ul>Recommendation

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