Consumer Attitude & Market Practices on Household Insecticide : survey results Dr. Eunsook Moon, Consumers Korea Oct. 29, 2007

Consumption pattern consumer survey on Attitude & Behavior of Household Insecticide users Market practice market survey on Ingredient & Labeling of Household Insecticide products Key findings with recommendation Lists

Consumption pattern

consumer survey on Attitude & Behavior of Household Insecticide users

Market practice

market survey on Ingredient & Labeling of Household Insecticide products

Key findings with recommendation

Survey summary WHAT: consumer survey & market survey WHEN: from August to October 2007 WHO: 13 organizations from 12 countries in AP HOW: interviewing 100 consumers & field searching products in market, each country SUBJECT: total 766 consumers / 138 products

WHAT: consumer survey & market survey

WHEN: from August to October 2007

WHO: 13 organizations from 12 countries in AP

HOW: interviewing 100 consumers & field searching products in market, each country

SUBJECT: total 766 consumers / 138 products

Participants China Fiji Hong Kong, China India (2) Indonesia Korea Malaysia Mongolia Philippines Singapore Sri Lanka Vietnam

China

Fiji

Hong Kong, China

India (2)

Indonesia

Korea

Malaysia

Mongolia

Philippines

Singapore

Sri Lanka

Vietnam

Consumption pattern I. Behavior II. Attitude Household insecticide Usage Purchasing Storage & disposal Household insecticide Pre-caution Hazards Alternatives

I. Behavior

II. Attitude

I. Behavior Purchasing place of Purchasing Factor for choice Preference of product type Usage Experience of use Degree of use Storage & disposal How to store How to dispose

Purchasing

place of Purchasing

Factor for choice

Preference of product type

Usage

Experience of use

Degree of use

Storage & disposal

How to store

How to dispose

Purchasing Behavior Purchasing place Convenient to buy Household insecticide Place of purchasing Factors for choice Preference of product (type)

Purchasing Behavior

Purchasing place

Convenient to buy

Purchasing Behavior factors for choice Price (23%), Convenience of use (21%) Safety (16%) Household insecticide Place of purchasing Factors for choice Preference of product (type)

Purchasing Behavior

factors for choice

Price (23%), Convenience of use (21%)

Safety (16%)

Purchasing Behavior Preference of product Convenient to use (37%) Household insecticide Place of purchasing Factors for choice Preference of product (type)

Purchasing Behavior

Preference of product

Convenient to use (37%)

Usage : 1) experience of use Experience Past 86% Current 69% Household insecticide Experience Reason for use Information resources

Usage : 1) experience of use

Experience

Past 86%

Current 69%

Usage : 1) experience of use Reason for use pests cause diseases (27%), bites itch (20%), not hygienic (16%) Household insecticide Experience Reason for use Information resources

Usage : 1) experience of use

Reason for use

pests cause diseases (27%), bites itch (20%), not hygienic (16%)

Usage : 1) experience of use Information resources Media reporting (37%) Mouth referral (29%) Advertising (29%) Household insecticide Experience Reason for use Information resources

Usage : 1) experience of use

Information resources

Media reporting (37%)

Mouth referral (29%)

Advertising (29%)

2. Usage : 2) degree of use How many products Among current users, 65%, more than one / 34%, multiple use How often use Among current users, 67% daily (coil), 57% (liquid)

How many products

Among current users,

65%, more than one / 34%, multiple use

How often use

Among current users,

67% daily (coil), 57% (liquid)

3. Storage & disposal : 1) how to store Anywhere, in living space Not store room (61%) Kitchen (17%), any place (12%), living room (10%)

Anywhere, in living space

Not store room (61%)

Kitchen (17%), any place (12%), living room (10%)

3. Storage & disposal : 2) how to dispose Disposing together with other wastes Only 7% separates with other wastes

Disposing together with other wastes

Only 7% separates with other wastes

II. Attitude Pre-caution Whether to practice If yes, what Hazards Perception on safety If yes, why Alternatives Awareness Whether to practice If yes, what

Pre-caution

Whether to practice

If yes, what

Hazards

Perception on safety

If yes, why

Alternatives

Awareness

Whether to practice

If yes, what

1. Precautionary actions Kinds of actions 75%, Not on food & human Whether to practice 69% practices PAs

Kinds of actions

75%, Not on food & human

Whether to practice

69% practices PAs

Hazards Reasons for the perception on safety 58%, Harmful, poisonous effects Chemicals Perception on safety 73%, hazardous

Hazards

Reasons for the perception on safety

58%, Harmful, poisonous effects

Chemicals

Perception on safety

73%, hazardous

3. Alternatives whether to practice Aware 65% If aware, 64% practices Kinds of practices Use herbal products (44%) Clean (15%)

whether to practice

Aware 65%

If aware, 64% practices

Kinds of practices

Use herbal products (44%)

Clean (15%)

4. Endocrine Disruptor Chemicals 37% thinks HI products contain EDCs

37% thinks HI products contain EDCs

Market survey on Household insecticide Ingredients EDCs Toxic chemicals Labeling Instruction for use Warning Advertising

Ingredients

EDCs

Toxic chemicals

Labeling

Instruction for use

Warning

Advertising

Endocrine disrupting chemicals Allethrin Chlorpirifos Cypermethrin DEET d-trans Allethrin Methyl Parathion Permethrin, 1. Ingredient

Endocrine disrupting chemicals

Allethrin

Chlorpirifos

Cypermethrin

DEET

d-trans Allethrin

Methyl Parathion

Permethrin,

Information on the type of insects it can be used for Instructions on how to use for each type of insects Instructions on how to use the device safely around children Instructions on the places it can be used. 2. Instruction

Information on the type of insects it can be used for

Instructions on how to use for each type of insects

Instructions on how to use the device safely around children

Instructions on the places it can be used.

Types of insects 41%, no information How to use for each type (in case for multiple use) 2. Instruction

Types of insects

41%, no information

How to use for each type (in case for multiple use)

How to use safely around children 63%, no information Places for use 69%, no information 2. Instruction

How to use safely around children

63%, no information

Places for use

69%, no information

Harmful if swallowed Keep it away from heat (spray) Keep out of reach of children. Adequate ventilation of area being treated Avoid contacts and inhalations Store in cool place (spray) prevent contact with foods, dishes or utensils Do not throw into fire When spilled on skin, wash off with soap & water Shake well before use (spray) Remove birds/other pets & cover fish bowls when spraying (spray) 3. Warnings

Harmful if swallowed

Keep it away from heat (spray)

Keep out of reach of children.

Adequate ventilation of area being treated

Avoid contacts and inhalations

Store in cool place (spray)

prevent contact with foods, dishes or utensils

Do not throw into fire

When spilled on skin, wash off with soap & water

Shake well before use (spray)

Remove birds/other pets & cover fish bowls when spraying (spray)

Harmful if swallowed keep away from heat 3. Warning

Harmful if swallowed

keep away from heat

keep out of reach of children Provide adequate ventilation 3. Warning

keep out of reach of children

Provide adequate ventilation

Avoid contact and inhalations Store in cool place 3. Warning

Avoid contact and inhalations

Store in cool place

Prevent contact with foods, dishes or utensils Do not throw into fire 3. Warning

Prevent contact with foods, dishes or utensils

Do not throw into fire

If spilled on skin, wash off with soap and water Shake well before use 3. Warning

If spilled on skin, wash off with soap and water

Shake well before use

Remove birds/other pets and cover fish bowls when spraying 3. Warning

Remove birds/other pets and cover fish bowls when spraying

Use now, more than one, and daily Individual behavior depends on “convenience” Choose it because of convenience or cheap “ Important factors for choice” and “Reasons for personal preference of product” are different Consumer attitude & practice (behavior) of HI are different Be aware and concern safety of HI Not much affect choice and usage Key findings – consumption pattern

Use now, more than one, and daily

Individual behavior depends on “convenience”

Choose it because of convenience or cheap

“ Important factors for choice” and “Reasons for personal preference of product” are different

Consumer attitude & practice (behavior) of HI are different

Be aware and concern safety of HI

Not much affect choice and usage

EDCs (e.g., Allethrin, Chlorpirifos, Cypermethrin, DEET, Methyl parathion, Permethrin) are used in HI products. Accurate and appropriate information for safe use is not well provided in some products. Warning labels are not provided enough. Labeling is not standardized. It causes user confusion. Key findings – market & products

EDCs (e.g., Allethrin, Chlorpirifos, Cypermethrin, DEET, Methyl parathion, Permethrin) are used in HI products.

Accurate and appropriate information for safe use is not well provided in some products.

Warning labels are not provided enough.

Labeling is not standardized. It causes user confusion.

Endocrine Disrupting Chemicals Stop using EDCs Set up safety standard for HI Products and their use Labeling Label all ingredients clearly Strengthen instruction & warning labeling for safe use Standardize labeling system Recommendation

Endocrine Disrupting Chemicals

Stop using EDCs

Set up safety standard for HI Products and their use

Labeling

Label all ingredients clearly

Strengthen instruction & warning labeling for safe use

Standardize labeling system