Rania Shedid – International Relations and NGOs Coordinator
Educating consumers about their rights, empowering them to practice smart buying behavior
Ensuring that business comply with consumer laws, and improve customer relations
Helping consumers to resolve complaints
Cooperating with governmental enforcement authorities to ensure effective implementation of the Consumer Protection Law
Forming social partnerships with consumer organizations and building their capacities to play an important role in consumer protection
Consumer Education and Awareness
Earning credibility of the public ( both suppliers and consumers) through:
Ensuring fair trading at the market level.
Maintaining effective response in fighting illicit business and counterfeited and unsafe products.
Balancing and strengthening the link between consumers and the market.
Promoting, through the purchasing power of consumers, a ‘need oriented development ‘ that will ensure socio-economic justice and environmental quality of life for all
Coordinating with governmental enforcement bodies in resolving consumer complaints.
Establishing market surveillance systems in coordination with enforcement governmental authorities and consumer organizations.
Coordinating with International consumer organizations in regards to:
Learning and sharing best experiences and practices
Providing of financial support necessary for:
Development of consumer organizations
Development and empowerment of consumer organizations
Endorsement of Executive regulations
Finalizing of the organizational chart and hiring of more than 40 personnel in different areas
Finalizing internal regulations with all concerned ministries
Conduct awareness program on CPL three main obligations (Receipt, Return Policy, Labeling), through print ads and TV spots
Establishing CPA headquarters and finalizing renovations in an additional Cairo branch
Launch the pilot call center covering all greater Cairo
Launch project with the postal authority to avail FREE complaint forms for consumers all over Egypt
Handle 1800 complaints with up to 75% success rate
Launching of CPA website
Begin installation of an additional CPA branch in Egypt’s second largest city
In establishing strategic International relationships:
Government affiliate members at CI
Proceeding with partnership requirements with the International Consumer Protection and Enforcement Network (ICPEN)
Finalizing membership procedures with the Consumer Product Safety Commission (CPSC)
In regards to development of consumer organizations:
Conducting Consumer Protection and Consumer Organizations Seminar
Dividing consumer organizations in Egypt into five main geographical areas/sectors
Appointment of a coordinator to each sector, and representation in CPA board of directors.
Financing efficient consumer organizations to conduct market research studies
Financing the two first issues of a periodical produced by a consumer organization
Designing a capacity building plan that aims at developing consumer organizations both generic and technical abilities.
Receive, verify and handle consumers’ complaints.
Bring legal actions related to consumers’ interests.
Present consumer related information to the concerned governmental entities.
Assisting in establishing effective market surveillance systems.
Carry out market surveys and studies.
Establishing an information database.
Lobby for issues of common consumer interest.
The main deficiencies are as follows:
Existence of a big number of non-active consumer organizations.
Lack of unified work plans and ideology
Lack of effective network relationships.
Lack of trust and credibility of the public in regards to consumer organizations’ effectiveness and efficiency.
Diminished membership base.
Lack of the following essential resources:
Suitable work venues.
Internal governance procedures.
Training on consumer protection activities and techniques
Well trained, full time personnel.
Technical and financial resources necessary for basic daily consumer protection activities.
Lack of supporting infrastructure and databases.
Consumer organizations cannot receive donations from trade industries
Capacity building of consumer organizations
Launching of consumer organizations’ activities
Raising the institutional capacities of the consumer organizations- Internal governance, financial management, Advocacy and lobbying power
Technical consumer related training on consumer protection services and outreach- Technical assistance is vital given that consumer protection activities are new to Egypt in general and NGOs/ Consumer organizations in specific
IT/ Data base infrastructure development
Top Down Approach
Following the role model established by developed countries
Creating a strong and effective central consumer organization.
Delegating all consumer organizations activities to central organization.
In coordination with donor agencies, provide Central organization with:
- Technical assistance
- Financial assistance.
Required for the formulation, launching and execution of its work plans
Bottom Up Approach:
Establishing effective network relationships between central organization and local civil organizations all over Egypt
Development and Empowerment of supporting local organizations
Through a one year plan, providing local organizations with monthly financial allowances, for the execution of their basic activities.
Bottom Up Approach (cont’d):
To ensure proper guidance and execution, work plans and activities will be pre-determined by CPA in coordination with involved organizations, through abiding Service Level Agreements
IT/ Machinery and solutions
Information data base
Membership base expansion
Market researches and studies
Publishing of annual reports (company ratings)
Publishing of periodicals
Providing special services, such as legal services