Alwin Sixma - IP Event

Slide 1: Intellectual property; campaigning for balance Alwin Sixma, Manager of the Digital Campaign at Consumentenbond EU co-chair of the TACD Intellectual Property Working Group

Slide 2: The theory: cultural innovation who receives an idea from me receives “He instruction without lessening mine. And he who lights his taper at mine receives light without darkening me.” Thomas Jefferson (1743-1826) 2

Slide 3: IPR’s; what should they do? • Deliver the best outcome for society • Ensure the best possible development • Allow for the most effective use • Respect the creator 3

Slide 4: Campaigning Focus: the music and film industry • Restricting access and use • Hampering Innovation • Enforcing and Strengthening Copyrights • Controlling with force • Not delivering the best deal for consumers 4

Slide 5: Innovation? Receive Watch Return 5

Slide 6: The best deal for consumers? 6

Slide 7: iTunes under pressure • Cooperation between national consumer organisations of Norway, Germany, France, Italy and the Netherlands • Complaints to the Competition Authority • Complaint to Consumer Authorities 7

Slide 8: iTunes starts reconsidering • “So if the music companies are selling over 90 percent of their music DRM-free, what benefits do they get from selling the remaining small percentage of their music encumbered with a DRM system? “ • “Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free.” 8

Slide 9: And changes EMI and Apple Deliver April 2nd 2007 9

Slide 10: With effects on competition • “Not just iTunes anymore: EMI unlocks DRM-free music for other retailers” (June 14th, Ars Technica) • “EMI says DRM-free music is selling well” • “New Amazon Music Store Beats iTunes Pricing On DRM-Free Tracks” (September 25th, Wired.com) “Bring it on, iTunes: Amazon readying DRM-free music service” • (April 26th, Ars Technica) 10

Slide 11: Campaigning Netherlands and EU • Legitimate interests of consumers • Consumer rights, not exceptions, are essential • Influence European regulation • National debate on intellectual property • To make changes in the monopolistic behaviour of rights-owners, a focus on the consumer angle is necessary • It is time we bring some balance into the debate! 11