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Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air
 

Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air

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Sabine helps building digital strategies for challenging markets. She also blogs about emergent tech, branding and digital culture at www.sabinedufaux.com....

Sabine helps building digital strategies for challenging markets. She also blogs about emergent tech, branding and digital culture at www.sabinedufaux.com.

Sabine talks about mobile use and social media consumption in Switzerland. Relax In The Air has recently published the report “Defining Social Media in Switzerland” an overview of social media consumption and trending opportunities.

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    Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air Presentation Transcript

    • Mobile use &trendsSwitzerland on the rise Relax In The AirJuly 2011
    • Hello from the Strategic Plannersocial media ID: sdufauxsabine@relaxintheair.comtwitter.com/relaxintheair Relax In The Air
    • context
    • digital ContextInternetMobileSocial NetworksApps
    • Contextinternet access via mobile Mobile subscribers in switzerland 23 % Postpaid Postpaid Broadband Prepaid 44 % 33 % 3.1 Millions Relax In The AirJuly 2011 Source: OFCOM, 2011
    • ContextSwitzerland is iPhone Land More than 1 Million Iphones Relax In The AirJuly 2011 Source: www.cloudtec.ch, 2011
    • ContextSwitzerland VS the world I love fondue
    • ContextAPPsPervasivePortablePersonalParticipatoryJuly 2011
    • integrationCloud is in the air...Devices as gateways to my world
    • augmented meWhere I can live my augmented life
    • Reason Why
    • A need to belongSocial living
    • Radical Real-TimeConstant stream of content
    • personalizationNeeds based on interests
    • instant gratificationFind right now!
    • now or never
    • now or never User Experience VS FormatMai 2011
    • now or neverAugmented > entertainment Apps that synC with television programming Relax In The AirJuly 2011
    • now or neverLBS + AR > Heritage Culture APPS That take you out to discover your city Relax In The AirJuly 2011 www.museumoflondon.org.uk
    • now or neverLBS + NFC + RFID + AR > TravelSource: www.futuretravelexperience.com
    • now or neverLBS + Tagging > TourismAPPS That UseTags to giveyou more ofyour cityJuly 2011
    • now or neversupport + interaction > education apps That take teaching out of the class Relax In The AirJuly 2011 www.mobl21.com
    • now or neverLBS + Crowdsourcing > Public services apps that Find & Report Civic Issues Around You Relax In The AirJuly 2011 www.citysourced.com
    • now or neverReal-Time + NFC > Logistics apps that check real-time availability for parking spaces Relax In The AirJuly 2011 www.sfpark.org
    • now or neverNFC > Payment apps that allow contactless payment. Touch and go
    • now or neverReal-Time follow up > Health 3 apps that 1 assist to control medication 2 4 8:30 8:30 Take  2  pills Take  1  pill Relax In The AirJuly 2011
    • now or neverPersonal Remote > Home / work apps that control devices around you Relax In The AirJuly 2011
    • now or neverNFC + multi Offer > Entertainment apps that enhance experience around events Relax In The AirJuly 2011
    • now or neverTechnologyMarketingSales
    • now or neverBy 2015, digital strategies, such associal and mobile marketing, willinfluence at least 80% of consumers’spending. Adam Sarner
    • big brother is watching youAnd we are happy to contribute
    • thank youThe endSabine Dufauxhello@relaxintheair.comwww.relaxintheair.com@relaxintheair Become a Fan of Relax In The Air Relax In The AirJuly 2011
    • App Love Relax In The AirJuly 2011