Rich eBook Platforms for publishers

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Sebastien Dubuis, Managing Director of Publiwide

The challenge for publishers and the media industry is to gain engagement with their audiences across multiple reading channels. Given the high cost of producing interactive rich content, it is crucial to deliver it universally across the mobile and web environments. Sebastien talks about the trends in this space and will also present the concept they have put together to support publishers in their quest for the tablet devices market.

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  • Each ecosystem is growing by itself
  • I’m stricken by the incapacity of the hardware people at promoting content to drive their tablet sales: 2 examples (Acer, Asus, ...)
  • Rich eBook Platforms for publishers

    1. 1. Rich eBooks Platform for Publishers<br />MoMo #24 June 6: Mobile, Tablets & The Future of the Media Industry<br />
    2. 2. 04/06/2011<br />2<br />sebastien.dubuis@publiwide.com<br />The Rise of the Multi-media Machines<br />Universe of new opportunities from the world of academic publishing to the one of independent writers<br /><ul><li>IPAD
    3. 3. Mobile
    4. 4. Android Pad
    5. 5. Playbook
    6. 6. Others</li></li></ul><li>04/06/2011<br />3<br />sebastien.dubuis@publiwide.com<br />Publishers to face fundamental challenges<br />Format, type of file, technology<br />Media, video, audio, interactivity<br /> What is an eBook?<br />Where is it read?<br />How do we cope<br />With the technology?<br />Monetization, pricing<br />eReaders<br />Mobiles: Smartphones, tablets<br />Notebooks<br />
    7. 7. 04/06/2011<br />4<br />sebastien.dubuis@publiwide.com<br />Showcases and new content initiatives <br />Re-flowable Content<br />Application<br />Not one vs the other<br />->Content strategy<br />
    8. 8. Enhanced eBooks are coming and will get better<br />Consolidation around a few devices <br />The price range for eBooks will stretch out<br />Business model experimentations will go on<br />ePUB format will prevail<br />04/06/2011<br />5<br />sebastien.dubuis@publiwide.com<br />The 5 trends as far as we can see<br />«The trouble withour times isthat the future is not whatisused to be».Paul Valery<br />
    9. 9. The position that differentiates us<br />04/06/2011<br />6<br />sebastien.dubuis@publiwide.com<br />- End Users -<br />- Publishers -<br />Single channel<br />Universal platform<br /><ul><li> Better ROI
    10. 10. Value added services (social, knowledge, ...)</li></ul>Transforming printed books into interactive content in an international standard format<br />Reach100% of the audience<br />Publishers of technical, educational and vocational resources: <br />« learning content »<br />
    11. 11. Publiwide<br />Route de Moncor 14<br />1752 Villars-sur-Glâne<br />Info@publiwide.com<br />+41 26 401 2950<br />04/06/2011<br />Publiwide: sebastien.dubuis@publiwide.com<br />7<br />

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