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Rich eBook Platforms for publishers
 

Rich eBook Platforms for publishers

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Sebastien Dubuis, Managing Director of Publiwide...

Sebastien Dubuis, Managing Director of Publiwide

The challenge for publishers and the media industry is to gain engagement with their audiences across multiple reading channels. Given the high cost of producing interactive rich content, it is crucial to deliver it universally across the mobile and web environments. Sebastien talks about the trends in this space and will also present the concept they have put together to support publishers in their quest for the tablet devices market.

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  • Each ecosystem is growing by itself
  • I’m stricken by the incapacity of the hardware people at promoting content to drive their tablet sales: 2 examples (Acer, Asus, ...)

Rich eBook Platforms for publishers Rich eBook Platforms for publishers Presentation Transcript

  • Rich eBooks Platform for Publishers
    MoMo #24 June 6: Mobile, Tablets & The Future of the Media Industry
  • 04/06/2011
    2
    sebastien.dubuis@publiwide.com
    The Rise of the Multi-media Machines
    Universe of new opportunities from the world of academic publishing to the one of independent writers
    • IPAD
    • Mobile
    • Android Pad
    • Playbook
    • Others
  • 04/06/2011
    3
    sebastien.dubuis@publiwide.com
    Publishers to face fundamental challenges
    Format, type of file, technology
    Media, video, audio, interactivity
    What is an eBook?
    Where is it read?
    How do we cope
    With the technology?
    Monetization, pricing
    eReaders
    Mobiles: Smartphones, tablets
    Notebooks
  • 04/06/2011
    4
    sebastien.dubuis@publiwide.com
    Showcases and new content initiatives
    Re-flowable Content
    Application
    Not one vs the other
    ->Content strategy
  • Enhanced eBooks are coming and will get better
    Consolidation around a few devices
    The price range for eBooks will stretch out
    Business model experimentations will go on
    ePUB format will prevail
    04/06/2011
    5
    sebastien.dubuis@publiwide.com
    The 5 trends as far as we can see
    «The trouble withour times isthat the future is not whatisused to be».Paul Valery
  • The position that differentiates us
    04/06/2011
    6
    sebastien.dubuis@publiwide.com
    - End Users -
    - Publishers -
    Single channel
    Universal platform
    • Better ROI
    • Value added services (social, knowledge, ...)
    Transforming printed books into interactive content in an international standard format
    Reach100% of the audience
    Publishers of technical, educational and vocational resources:
    « learning content »
  • Publiwide
    Route de Moncor 14
    1752 Villars-sur-Glâne
    Info@publiwide.com
    +41 26 401 2950
    04/06/2011
    Publiwide: sebastien.dubuis@publiwide.com
    7