Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

  1. 1. 4G/LTE stimulating innovation in the connected society Orange Communications SA. Federico Quevedo B. Senior Product Manager Mobile Data Portfolio
  2. 2. 2 Content 1. Orange 4G network is live with excellent initial results 2. 4G speed driven services are part of our journeys 3. Services & devices are stimulating innovation in our connected society
  3. 3. 3 Orange 4G full speed for all without extra charges 4G for all4G for all4G for all4G for all our customers irrespective of whether they have a subscription or they are PrePay Full speed 4G network with no extra costno extra costno extra costno extra cost 71% population coverage71% population coverage71% population coverage71% population coverage by the end of the year (35% @ launch) Download speeds of up to 150 Mbit/s150 Mbit/s150 Mbit/s150 Mbit/s (the theoretical maximum speed) Today, 80%80%80%80% ofofofof smartphonessmartphonessmartphonessmartphones soldsoldsoldsold by Orange are 4G compatible
  4. 4. 4 Orange 4G launch reinforced with value added services Highlighting the added value of the 4G quality of experience The Orange Me Surf packages also include the use of Zattoo HD TV free of charge. Zattoo HD TV offers a selection of more than 120 live channels (30 in HD quality). With Zattoo, Orange Me offers state-of-the-art TV entertainment on smartphones, tablets, PCs and smart TVs. Zattoo traffic is free with zero-rated data access
  5. 5. 5 Orange 4G takes-up with excellent initial results Source: OCH Investor’s presentation Customers embrace ourCustomers embrace ourCustomers embrace ourCustomers embrace our datadatadatadata “à l carte” model“à l carte” model“à l carte” model“à l carte” model
  6. 6. 6 Orange 4G success factors Key enablersKey enablersKey enablersKey enablers Wide residential coverage Broad choice and availability of LTE-enabled devices Reasonable/attractive pricing Awareness of LTE’s performance and availability Applications/Services leveraging 4G LTE capabilities
  7. 7. 7 Today, a complete OTT apps ecosystem benefits from 4G speed ZattooZattooZattooZattoo Watch a huge selection of TV channels with one App. Bring your favorite TV channels with you wherever you go. Our Zattoo TV Guide gives you the perfect overview, so you can record your favorite and watch them whenever you want. You don't have to miss your favorite series, sport events or news, even while you're on the go or at home. MUSICMUSICMUSICMUSIC HD TVHD TVHD TVHD TV HD VIDEOHD VIDEOHD VIDEOHD VIDEO PERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUD COLLABORATIVE CLOUDCOLLABORATIVE CLOUDCOLLABORATIVE CLOUDCOLLABORATIVE CLOUD
  8. 8. 8 Gaining overall importance … fast Source: EE (UK) – H1 2013
  9. 9. 9 4G is knocking the door of innovators Source: Arthur D. Little analysis in “The business benefits of 4G LTE” Relevance to business applicationsRelevance to business applicationsRelevance to business applicationsRelevance to business applications Horizontal applications (such as fully-mobile virtual desktops or sales force automation, are used across different industry sectors) Vertical applications (specific to a particular industry sector, such as remote fleet monitoring or telemedicine applications) Relevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applications Augmented Reality Cloud storage On demand media HD mobile videoconferencing. Online gaming….
  10. 10. 10 Leading to applications that strongly depends on SPEED Augmented Reality = Real World + Virtual Layer "Augmented reality" can combine live video with data and information from the Internet Speed is mandatorySpeed is mandatorySpeed is mandatorySpeed is mandatory AR applications already highlight subway routes in New York and London. AR like Wikitude is an app that aims to show people encyclopedic information about nearby landmarks.
  11. 11. 11 Applications also stimulated by new devices… Google Glass, a wearable computer that displays information in a hands- free format and interacts with the internet via voice commands. And more…
  12. 12. 12 Not without risks…
  13. 13. 13 A certitude… the contribution of 4G to Society Source: 2012. What Is the Impact of Mobile Telephony on Economic Growth? Report prepared for the GSM Association. “The rapid deployment of 4G technologies and the innovations that will accompany them should generate significant and widespread societal gains, including a stronger economic expansion” “A doubling of mobile data use is associated with an increase in the GDP per capita growth rate of 0.5 percentage points” Source: WEF, Competitiveness report 2013
  15. 15. 15 Mobile Streaming increasing heavily