Transcript of "Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society"
4G/LTE stimulating innovation
in the connected society
Orange Communications SA.
Federico Quevedo B.
Senior Product Manager
Mobile Data Portfolio
1. Orange 4G network is live
with excellent initial results
2. 4G speed driven services
are part of our journeys
3. Services & devices are
stimulating innovation in
our connected society
Orange 4G full speed for all without extra charges
4G for all4G for all4G for all4G for all our customers irrespective of whether they have a subscription or they are PrePay
Full speed 4G network with no extra costno extra costno extra costno extra cost
71% population coverage71% population coverage71% population coverage71% population coverage by the end of the year (35% @ launch)
Download speeds of up to 150 Mbit/s150 Mbit/s150 Mbit/s150 Mbit/s (the theoretical maximum speed)
Today, 80%80%80%80% ofofofof smartphonessmartphonessmartphonessmartphones soldsoldsoldsold by Orange are 4G compatible
Orange 4G launch reinforced with value added services
Highlighting the added value of the 4G quality of experience
The Orange Me Surf packages also include the use of Zattoo HD TV
free of charge. Zattoo HD TV offers a selection of more than 120 live
channels (30 in HD quality).
With Zattoo, Orange Me offers state-of-the-art TV entertainment on
smartphones, tablets, PCs and smart TVs.
Zattoo traffic is free with zero-rated data access
Orange 4G takes-up with excellent initial results
Source: OCH Investor’s presentation
Customers embrace ourCustomers embrace ourCustomers embrace ourCustomers embrace our datadatadatadata “à l carte” model“à l carte” model“à l carte” model“à l carte” model
Orange 4G success factors
Key enablersKey enablersKey enablersKey enablers
Wide residential coverage
Broad choice and availability of LTE-enabled devices
Awareness of LTE’s performance and availability
Applications/Services leveraging 4G LTE capabilities
Today, a complete OTT apps ecosystem benefits from 4G speed
Watch a huge selection of TV channels with one App. Bring your favorite TV
channels with you wherever you go. Our Zattoo TV Guide gives you the perfect
overview, so you can record your favorite and watch them whenever you want.
You don't have to miss your favorite series, sport events or news, even while
you're on the go or at home.
HD TVHD TVHD TVHD TV
HD VIDEOHD VIDEOHD VIDEOHD VIDEO
PERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUD
COLLABORATIVE CLOUDCOLLABORATIVE CLOUDCOLLABORATIVE CLOUDCOLLABORATIVE CLOUD
Gaining overall importance … fast
Source: EE (UK) – H1 2013
4G is knocking the door of innovators
Source: Arthur D. Little analysis in “The business benefits
of 4G LTE”
Relevance to business applicationsRelevance to business applicationsRelevance to business applicationsRelevance to business applications
(such as fully-mobile virtual desktops or sales
force automation, are used across different
(specific to a particular industry sector, such as
remote fleet monitoring or telemedicine
Relevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applications
On demand media
HD mobile videoconferencing.
Leading to applications that strongly depends on SPEED
Augmented Reality = Real World + Virtual Layer
"Augmented reality" can
combine live video with data
and information from the
Internet Speed is mandatorySpeed is mandatorySpeed is mandatorySpeed is mandatory
AR applications already highlight
subway routes in New York and
AR like Wikitude is an app that aims
to show people encyclopedic
information about nearby landmarks.
Applications also stimulated by new devices…
Google Glass, a wearable computer
that displays information in a hands-
free format and interacts with the
internet via voice commands.
A certitude… the contribution of 4G to Society
Source: 2012. What Is the Impact of Mobile Telephony on Economic
Growth? Report prepared for the GSM Association.
“The rapid deployment of 4G technologies and the
innovations that will accompany them should
generate significant and widespread societal gains,
including a stronger economic expansion”
“A doubling of mobile data use is
associated with an increase in the GDP per
capita growth rate of 0.5 percentage
Source: WEF, Competitiveness report 2013