Mobile IMD!Dr Iain Cooke, CTO, IMD International!Iain.firstname.lastname@example.org!!
IMD – World Class Business School!!• 300+ executive education programs per year!• 7000+ participants per year!• Program Types! – Year-long, mostly on campus (MBA)! – Year-long, mostly off-campus, distance learning (EMBA)! – Mid-length: 5 week modules on campus! – Short: 2-14 days, usually on campus! – Client company custom courses!
IMD Mobile: Oct 2012!! ! ! ! ! ! ! ! ! !Smartphone and iPad!!• General IMD news and “shop front” !• Alumni directory!• ! ! ! ! !iPad only!!• Course delivery: calendar, content, contacts, discussion forum!
iPads Have Replaced Paper in Education at IMD!!!!Our Journey…!!!
Why use iPads?!Initial Driving Factors for IMD!• We used a LOT of paper!• Up to 1000 sheets per week per person!• 50 Tonnes per year total consumption!• Longstanding desire for e-Reader solution!• Nothing really feasible until the iPad!• Total paper usage by IMD – now less than half 2009 levels!
Limitations of Paper!• Bulky, heavy, hard to handle!• Labour intensive preparation!• Cost – handling, printing, shipping!• Hard to personalize!• Hard to update and change!• Text and static graphics only!• Non-interactive!
Adding Value: Interactive and Dynamic!!• Simple and fast distribution of documents!• Changes to schedule, changing streams!• Participant generated content!• Communication & Networking!• Multimedia Content!• Voting, Surveys!• Web and app connectivity!
Taking the Leap!• Dec 2009: Go Paperless in 2010!• Orchestrating Winning Performance! – Business education event of the year! – 6 days ! – 450+ participants! – 140 sessions! – 30 stream choices! – 1000+ pages of documentation! – Networking between participants! – Start 20 th June 2010! !
The iPad Revolution at IMD!• 26 January – iPad launch!• February – planning!• 25 March – iPad orders in USA!• 6 April – ﬁrst iPads at IMD!• 1 May – 1st pilot !• 17 May – 2nd pilot!• May - IMD App prototypes!• June! – 6 June - 3rd Pilot! – 4 June - European availability and delivery! – 20 June - deployed to 465 participants at OWP: ﬁrst paperless IMD program! !
System Schematic! Programme (Course) & ! Programme Portal! Resource Management ! Web App! Web App! ! Programmes/Courses! Sessions & Times! Participants, Faculty! Documents & Materials! Rooms! Mail Server! iCal! Webservices for iPad! iPhone! Conﬁguration! Utility! Web / Internet Systems & Services!
Usage Transitions during 2011!!Deploy to MBAs!Exceeded 1000 installs a month!On-Campus only On or off Campus! Leading edge Normal procedure !Pilot program with another business school!
Going Beyond Course Delivery !!2011!! ! !IMD News app on iPad (Native iOS)!2012!! ! !Multimedia discussion forums on iPad (Hybrid)!! ! !IMD News on Smartphone (Web App)!! ! !Alumni directory on Smartphone (Web App / Hybrid)!