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Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
Momo #33 - Mobile at IMD
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Momo #33 - Mobile at IMD

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Momo #33 - IMD presentation

Momo #33 - IMD presentation

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  • 1. Mobile IMD!Dr Iain Cooke, CTO, IMD International!Iain.cooke@imd.org!!
  • 2. IMD – World Class Business School!!•  300+ executive education programs per year!•  7000+ participants per year!•  Program Types! –  Year-long, mostly on campus (MBA)! –  Year-long, mostly off-campus, distance learning (EMBA)! –  Mid-length: 5 week modules on campus! –  Short: 2-14 days, usually on campus! –  Client company custom courses!
  • 3. IMD Mobile: Oct 2012!! ! ! ! ! ! ! ! ! !Smartphone and iPad!!•  General IMD news and “shop front” !•  Alumni directory!•  ! ! ! ! !iPad only!!•  Course delivery: calendar, content, contacts, discussion forum!
  • 4. iPads Have Replaced Paper in Education at IMD!!!!Our Journey…!!!
  • 5. Why use iPads?!Initial Driving Factors for IMD!•  We used a LOT of paper!•  Up to 1000 sheets per week per person!•  50 Tonnes per year total consumption!•  Longstanding desire for e-Reader solution!•  Nothing really feasible until the iPad!•  Total paper usage by IMD – now less than half 2009 levels!
  • 6. Limitations of Paper!•  Bulky, heavy, hard to handle!•  Labour intensive preparation!•  Cost – handling, printing, shipping!•  Hard to personalize!•  Hard to update and change!•  Text and static graphics only!•  Non-interactive!
  • 7. Adding Value: Interactive and Dynamic!!•  Simple and fast distribution of documents!•  Changes to schedule, changing streams!•  Participant generated content!•  Communication & Networking!•  Multimedia Content!•  Voting, Surveys!•  Web and app connectivity!
  • 8. Taking the Leap!•  Dec 2009: Go Paperless in 2010!•  Orchestrating Winning Performance! –  Business education event of the year! –  6 days ! –  450+ participants! –  140 sessions! –  30 stream choices! –  1000+ pages of documentation! –  Networking between participants! –  Start 20 th June 2010! !
  • 9. The iPad Revolution at IMD!•  26 January – iPad launch!•  February – planning!•  25 March – iPad orders in USA!•  6 April – first iPads at IMD!•  1 May – 1st pilot !•  17 May – 2nd pilot!•  May - IMD App prototypes!•  June! –  6 June - 3rd Pilot! –  4 June - European availability and delivery! –  20 June - deployed to 465 participants at OWP: first paperless IMD program! !
  • 10. System Schematic! Programme (Course) & ! Programme Portal! Resource Management ! Web App! Web App! ! Programmes/Courses! Sessions & Times! Participants, Faculty! Documents & Materials! Rooms! Mail Server! iCal! Webservices for iPad! iPhone! Configuration! Utility! Web / Internet Systems & Services!
  • 11. Usage Transitions during 2011!!Deploy to MBAs!Exceeded 1000 installs a month!On-Campus only  On or off Campus! Leading edge  Normal procedure !Pilot program with another business school!
  • 12. Going Beyond Course Delivery
!!2011!! ! !IMD News app on iPad (Native iOS)!2012!! ! !Multimedia discussion forums on iPad (Hybrid)!! ! !IMD News on Smartphone (Web App)!! ! !Alumni directory on Smartphone (Web App / Hybrid)!
  • 13. Issues, Challenges, Decisions! Device App Ownership! Competing Licensing! Devices! Web App! Device vs!Management! One key App Native App! vs! Multiple Apps! Content Licensing! Evolution,! Who ! Compatibility! Content Pays! ! Management!
  • 14. Demos!

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