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MobileMonday Switzerland - Tooxme
 

MobileMonday Switzerland - Tooxme

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    MobileMonday Switzerland - Tooxme MobileMonday Switzerland - Tooxme Presentation Transcript

    • SOCIALMOBILITYIntroductionTo the Concept06.05.2013
    • The idea…
    • The Market we want to disrupt…
    • Some figures…1 million TaxisEurope 200819’382 TaxisAustralia 201065’000 TaxisMorocco 2005New York1 taxi / 200 inhabitants1’847 Mio EURAnnual Revenue France20071’901 Mio $Annual RevenueCanada 20072 500 Mio EURAnnual RevenueLondon 20083 500 Mio EURAnnual RevenueGermany 2008232,300 jobsUSA 200814 Mio Peopleusing taxis everydaySouth Africa 2006490 Mio EURAnnual RevenueStockholm 2008
    • Estimated Market size…$ 61’963’000’000
    • Internet Whitespace include…Cars – 52 minutes per day by 144 MioAmericans (76% alone)* spent in owncars – largely untappedSource: Internet Trends 2012 report – KPCB report issued the 30th of may 2012OFS - Microrecensement 2005 sur la mobilitéSwitzerland35 min per day mainly alone(1.6 occupation rate) representing anaverage of 24.9 km
    • We needed to understand andanswer traditional drivers thatpush people to use taxisamongst other transportationoptions…
    • Pick-up & drop off locationdetermined by passenger
    • People can carry heavyluggage
    • Comfortable asyour own vehicle
    • On-demand, not relatedto a timetable
    • No need to finda car park
    • No need to have adriving license
    • No public transportavailable
    • While tacklingwhat makespeopleunhappy withtraditionalTaxis…
    • Taxi remains far tooexpensive
    • Taxi‟s availability duringpeak-times
    • Random quality of serviceand driver‟s mood
    • And alsokeeping inmindrecenttrends…
    • Environment is more andmore a concern
    • Social networks penetrationis a reality
    • Mobile addiction has enabled“The world to be in the palm ofthe user‟s hand”
    • Building trust is key enablerto success
    • Financial factor has becomekey in a purchasing decision
    • Will peopleaccept tocollaborateand share ?
    • The arise ofCollaborative Consumption
    • MaindriversSOCIALECO-FRIENDLYMAKE ITCHEAPERWE ARECONNECTED(Peer2Peer)
    • Key SuccessFactorsTRUST EFFICIENCYSERVICENETWORKING
    • Need someexamples?Vacation & rooms rental.10 million nightsbooked worldwideCar-sharing service777,000 members+10,000 vehiclesConnects people looking for helpgetting everyday tasks anderrands done
    • Tooxme
    • What‟s Tooxme
    • Tooxme is an online platformconnecting people who would like toshare their trip with those who arelooking for a transportation in realtime
    • DashboardRide Requestreceived by DriversResults ScreenAs seen by RidersComing in June
    • video
    • Carpooling vs TooxmeDistanceFrequencyLongRecurringShortOne shotCarpooling TooxmeNeed Planned Impulsive
    • Tooxme‟s positioning
    • MultimodalNo Tooxme Driveravailable ?„Tooxme Multimodal‟allows Passengers to: Access Taxicall-centres in 1-click Display route inin Public TransportProfilVérifié!SecureService is opened to over-18 years old users only.Every Tooxme Driver‟sdriving licence hasbeen verified by theTooxme back-office team.This is a 2-click processwithin the App (scanfeature).SocialUsers can create a Tooxmeby using their Facebookaccount and share theiractivities on the network.Every user has a„reputation capital‟ asDrivers and Ridersevaluate each others afterevery Ride.EconomicalUsers receive a 10 CHFde Welcome Bonusafter verifying their ID.Drivers get paid forevery km with orwithout a Passengeron board.Ride for 4 to 6 timescheaper than a Cab.Some unique features…
    • Drivers1. Get paid for every km(with or without Passenger)2. Reduce your carbon footprint3. Travel with Passengers whoseprofile has been verified and/orrated by other users4. Reduce traffic jams5. Meet new people, don‟t drivealone anymore!Passengers1. Door-to-door service2. Available in real-time and on-demand (no timetable)3. At least 4 times cheaper than a Taxi4. Travel with Drivers whose Drivinglicenses have been verified5. Get immediate access to PublicTransport options or book a Taxiwhen no Drivers are availableValue propositions for Drivers & Riders
    • The Risks
    • CRITICALMASSLEGALhTRUST
    • DRIVERS‟REVENUE Cost contribution vs. revenueTOOXMEROLETERMS &CONDITIONSA broker rather than atransportation personResponsibility lies with therider/passenger
    • LEVERAGEON SOCIALNETWORKSATTRACTIVEINCENTIVESMULTI-MODALFEATUREMake money as you driveTooxme alternatives areproposedSocial networks & communitymanagement
    • STRATEGICPARTNERSHIPFUNCTIONALMECHANISMRATE/PAYMENTSRating & filteringmechanisms/position,tracking/certificationMember get members/moneyat stakeWith trusted brands and/orinstitutionsKTI
    • 17.01.2013The Launch
    • TeaserTooxkey contest
    • CampaignOff-line
    • CampaignOn-line
    • ThePilot Phase+++