EVIDENCE -BASED COMMUNICATIONSIn Your Pocket on foursquare
EVIDENCE -BASED COMMUNICATIONSThe Advantages of the Printed Guidebook• It doesn’t run on batteries• It has a flexible user interface• It has an easy to use off-line navigation system, a.k.a. map• It supports natural handwriting and easy note-taking• It can serve as a megaphone• It can serve as a sunshade• It has a built-in human-powered fan• It is literally unbreakable in case you drop it• It is almost water-resistantHow could this product ever disappear?• And… it can come in handy in emergencies
EVIDENCE -BASED COMMUNICATIONSDid you get the picture?
EVIDENCE -BASED COMMUNICATIONSThank you very muchMatthias Lüfkens@Luefkens @B_M @InYourPocketmatthias.email@example.com