Mobile travel, what works and why?
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Mobile travel, what works and why?

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Arnaud Bertrand, CEO HouseTrip is discussed the mobile version of their short-term rental services which exceeds 7000 apartments in Paris, Berlin and London. The web version was launched this year and ...

Arnaud Bertrand, CEO HouseTrip is discussed the mobile version of their short-term rental services which exceeds 7000 apartments in Paris, Berlin and London. The web version was launched this year and is quickly becoming Europe’s market leader. On the mobile he sees challenges being roaming costs and search/pictures limitation. Money speaks and we were delighted to hear he completed a VC financing round.

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Mobile travel, what works and why? Mobile travel, what works and why? Presentation Transcript

  • Arnaud Bertrand, Founder & CEO Tel: (+41) (0) 78 615 52 86 Email: ab@housetrip.com Holiday apartments in top cities
    • Started the project with my wife after graduating from EHL
    • Launch of the website in January 2010
    • Already 7’000 apartments, leader in Europe
    • Concentration on holiday apartments in cities  will extend (ex. « lits froids »)
    • Elected « Best Travel Startup » at World Travel Market
    • Backed by a top tier VC
    HouseTrip.com Arnaud & Junjun
    • Travel is among the best suited industries for mobile
      • People want info when travelling…
      • People want to share when travelling…
      • People want to translate when travelling…
      • … and they only have their mobile 
    Mobile travel
  • The most popular travel apps are useful apps
      • Google Earth
      • Urbanspoon
      • Free Translator
      • Yelp
      • MapQuest 4 Mobile
      • KAYAK Flight,
      • Hotel Search
      • Free Wi-Fi Finder
      • OpenTable
      • MotionX GPS Drive
      • foursquare
    4 “local picks” apps 3 maps/GPS apps 1 hotel apps 1 flight app 1 translation app 1 “find wifi” app  It’s not about hype, it’s about value
    • Biggest issue is still roaming costs
      • When pan-European or worldwide mobile schemes will appear, travel apps that use internet will explode
      • Same consequence if free Wifi can be found easily anywhere
    • A mobile isn't a smaller version of a website
      • Good to buy commodities (rent cars, airplanes, book famous hotel brands, etc.), to buy when you’ve made a decision & get quick info but less good :
        • to research travel products
        • for people early in their decision making process
    Issues with using mobile when travelling
    • We are not on mobile yet.. Boo Boo 
    • Our thought process on mobile:
      • First step will be mobile.housetrip.com
      • Second step: app for owners
        • Accept bookings
        • Update calendar
      • Third step: app for guests
        • Find & locate great apartments
    HouseTrip Mobile
  • Thanks for your attention! Questions? Arnaud Bertrand Tel: (+41) (0) 78 615 52 86 Email: ab@housetrip.com