Mobile Advertising and Mobile Marketing The Edipresse Experience
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Mobile Advertising and Mobile Marketing The Edipresse Experience

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From Marc Lamarche, who leads the development of mobile activities at Edipresse. He will present his experience and best practices about how to advertise without damaging user experience.

From Marc Lamarche, who leads the development of mobile activities at Edipresse. He will present his experience and best practices about how to advertise without damaging user experience.
http://edipub.ch/publiez-votre-annonce/guide-produits/mobile

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Mobile Advertising and Mobile Marketing The Edipresse Experience Mobile Advertising and Mobile Marketing The Edipresse Experience Presentation Transcript

  • Lausanne 20 avril 2010 Mobile Advertising and Mobile Marketing The Edipresse Experience Edipresse Portfolio and Traffic User Experience & Advertising Print to Mobile Interactivity through Mobile Marketing Tools Marc Lamarche – Responsable Multimedia Mobile – Edipresse Digital
  • Edipresse Mobile Portfolio Mobile Websites & iPhone applications: Performance in January 2010 more than 525’000 visits more than 3’350’000 page impressions LEMATIN.ch mobile drives 15% of total traffic FEMINA Free iPhone App, WebApp & Mobile Website WebApp & Mobile Website WebApp & Mobile Website Free iPhone App, WebApp & Mobile Website Not free iApps Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • iPhone monopolizes audience Distribution of visits by device manufacturers observed on Edipresse iApp & Mobile websites Marc Lamarche - Mobile Monday - Bern - April 12th 2010 View slide
  • Mobile Internet: a traffic complementary to the web’s Mobile Traffic Fluctuation throughout one day WebTraffic Fluctuation throughout one day Marc Lamarche - Mobile Monday - Bern - April 12th 2010 View slide
  • Edipresse Mobile Advertising Products Full-Screen Format Banner Format 360 X 480 pixels 408 X 68 pixels n lyo O n one iPh Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Contextual Advertisement: where I need it and when I need it Geo-localized Advertising m ing Co oon S Enjoy your meal , then your movie! Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Full-screen Ads & User experience Pre-downloaded Ad saved for 2 days So at the next opening, the Ad is quickly displayed to enhance user experience The Ad has a 3 seconds display Users must be able to interact with the Ad Clickable - By clicking to see Advertiser Content Skippable - Or by skipping Full-Screen Ads are not print Ads Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • iApp Ads: Have user stay in your application User browses the advertisement pages, then he can go back to the iApp Content iApp Frame Advertisement XHTML Content iApp Frame Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Print to Mobile Interactivity through Mobile Marketing tools Some ways to make print Ads interactive, and to track them… SMS SMS Users send a SMS to receive a SMS back with a clickable url Code Scanning Users scan codes to be sent to mobile websites Image recognition Users take pictures of Ads to be sent to mobile website Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Mobile Marketing: QR Codes (Quick Response Code) Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • In Japan, QR Code is the nr.1 tool to reach Advertisers mobile Websites Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Mobile Marketing: QR Codes (Quick Response Code) Business Case: Mobile Sport Live campaign, October 11th, Fall 2009 Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Business case Results 1000 hits equals 1000 visits…. Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Benefits from interactive Print Ads Tracking & Statistics Interactivity Direct Marketing Advertiser can track User interacts with the interactions on a continuous advertiser to take Data collection basis and so assesses the advantage of commercial various performances of his offers (couponing, sales, SMS ads services) or contests E-mail 0 2 4 5 6 7 8 9 1011121314151617181920212223 Marc Lamarche - Mobile Monday - Bern - April 12th 2010
  • Thank you! Marc Lamarche +41 79 817 75 28 marc.lamarche@edipresse.ch Avenue de la Gare 33 1001 Lausanne http://edipub.ch/publiez-votre-annonce/guide-produits/mobile Marc Lamarche - Mobile Monday - Bern - April 12th 2010