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Manuel Acevedo http://ch.linkedin.com/in/manuelacevedo , CEO MadeInLocal http://www.madeinlocal.com/ . The service combines mobile searches and social recommendation to find the closest cool place to meet, eat, shop. Check the demo here. Manuel told us the original idea was born in Jura but evolved on EPFL and EHL campuses. They count on their Facebook integration to get viral rather than raising big money for marketing.